World Sports Enterprises

From Audiovisual Identity Database

Descriptions by

Captures by

Video captures courtesy of
Alida Melhorn, LogicSmash and Broken Saw


World Sports Enterprises was a division of TNN (now Paramount Network and MTV Entertainment Studios) that produced NASCAR race broadcasts for its parent network as well as TBS and CBS. The company ceased operations on December 1, 2000. Its headquarters were located in Charlotte, North Carolina.

1st Logo (1991-1994)

World Sports Enterprises (1991-1994).png

Logo: On a black background, a grey disc zooms out, along with lines of white circles above and below it. Dashed yellow road lines appear on the left and right sides of the screen, and a rainbow line streaks across the disc, leaving behind blue until the whole disc is blue. The text "WORLD SPORTS" and "ENTERPRISES" fly in from the top and bottom of the screen, and the circles and road lines disappear. A grid of red lines appears below the logo, and a chequered flag background on the top-left side of the screen. The end product freezes.

Technique: CGI animation.

Music/Sounds: A dramatic synth theme, with a four-note "metallic" sounding synth on top of it at the beginning and end.

Availability: Extinct. It was only seen on 1991-1994 broadcasts of NASCAR races on TNN, TBS, and CBS.

Legacy: This is a nostalgic logo for NASCAR fans of the era.

2nd Logo (1994-December 1, 2000)

Logo: On a black background, a red, yellow, and green arrow appear on top of each other. They turn toward the right and move, leaving trails behind them in the same colour as the arrows. The three trails shrink and then disappear, leaving behind small white lines. A white sphere appears in the middle of the lines, and three arrows in the same colour as the first arrows fly in around it, creating a triangle shape. "WORLD SPORTS" moves up below the triangle, and "ENTERPRISES" in smaller text fades in below.

Variant: On the broadcast of the 2000 Checker Auto Parts 500, which was the last NASCAR race broadcast on TNN and the final broadcast to be produced by World Sports Enterprises, the logo is slightly sped up, and the text "GOODBYE" appears below the logo at the end of the animation. This was the final time the logo was used before the company shut down.

Technique: 2D animation with some CGI elements.

Music/Sounds: Three synth chimes, followed up by race-car sound effects, two hits when the arrows fly in, and a 6-note synth brass fanfare when the text appears.

Availability: Extinct. It was only seen on 1994-2000 broadcasts of NASCAR races on TNN, TBS, and CBS.

Legacy: Same as the previous logo.

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