Wayans Bros. Companies

From Audiovisual Identity Database

Logo descriptions by
codykylefinke, Shadeed A. Kelly, Logophile, and D.L. Chandell

Ivory Way Productions


This was the vanity card of Keenen Ivory Wayans.

1st Logo (April 15, 1990-December 20, 1992, 1998)

Logo: On a black background, there are two white thin, smooth-sided rectangles (possibly representing piano keys) close to the left, with a yellow line above and a red line below, all forming an "I". The word "VORY" slides to the right from underneath the first rectangle and rests on the second one, spelling "IVORY". Then the text "WAY" slides from underneath while "PRODUCTIONS" fades in.


  • A slightly extended version exists, where the white rectangle appears and the "I" etches in with the top and bottom turning yellow and red respectively before the rest of the logo animates like normal.
  • A still version exists.

FX/SFX: The words sliding, and the fade-in of "PRODUCTIONS".

Music/Sounds: The end-title theme of the show.

Availability: Rare. Seen on seasons 1-the first half of season 4 on In Living Color and The Keenan Ivory Wayans Show. The extended version was seen on the unsold ABC pilot Hammer, Slammer and Slade (based on Wayans' 1988 film I'm Gonna Git You, Sucka) on its original airing. When said pilot aired on Brown Sugar, the still version was used instead.

Editor's Note: None.

2nd Logo (August 4, 1997-March 1998)

Nicknames: "The Marble Ivory", "The Ivory Way Rectangle", "The Great Gold Ivory Way", "Gold Ivory Way"

Logo: On a dark gray marble background, a three-dimensional gold rectangular figure with the capital letter "W" cut all the way through rotates horizontally towards the screen at the top-middle center of the screen and stops at an angle from the side, exhibiting a silver shadow resembling a doorway and doubling as the "I" (the "W" is barely visible at this point). The text "Ivory Way--Productions" zooms back from the screen from the right, stopping in alignment with the block above in a Helvetica-type font.

FX/SFX: The flying and zooming of the text, the rotating of the block.

Music/Sounds: The closing theme of the show.

Availability: Seen on The Keenan Ivory Wayans Show.

Editor's Note: None.

Wife 'N Kids Productions, Inc.


This was the vanity card of Damon Wayans.

(1990-January 1, 1998)

Logo: On a black background, we see an African-American family, with a pregnant woman wearing a pink polka dot shirt, blue pants and white shoes. Next to her are two boys, with the left one wearing a blue shirt and burgundy pants and the right one wearing a green shirt and purple pants. Above them is "Wife 'N kids" and below is "PRODUCTIONS, INC." with a baby in a pink shirt and yellow pants crawling on those words. Below the family is some copyright info.

Trivia: The name would later be used for the title of the sitcom My Wife & Kids, featuring Damon Wayans.

FX/SFX: None.

Music/Sounds: The closing theme to the program.

Availability: Seen on the HBO comedy special Damon Wayans: The Last Stand?. Also appeared on 413 Hope Street.

Editor's Note: It's a cute logo.

BabyWay Productions


This was the vanity card of Marlon Wayans. BabyWay is a shortened version of "Baby Wayans".

1st Logo (January 11, 1995-May 20, 1999)

Logo: We see a black and white picture of Shawn and Marlon Wayans as youngsters. The latter is looking downward, while the former is looking straight at the camera, smiling. On top of Shawn are the words "Next to Last Productions" and on top of Marlon are the words "BabyWay Productions", and in between those words is "and", all in a thick white font. The words "in association with" appear at the bottom of the picture, in the same font as the company name.

FX/SFX: None.

Music/Sounds: An off-screen voice (supposedly that of Shawn Wayans, of course) says, "Look up Marlon, say cheese!" Sometimes, audio from the end of the episode can still be heard.

Music/Sounds Variant: On The WB premiere night on the last few seconds of the spilt screen credit of The Wayans Bros., Michigan J. Frog sings "This has been a production of...." accompanied by a dreamy piano ditty, with the last part heard on the logo.

Availability: Seen on The Wayans Bros.

Editor's Note: None.

2nd Logo (January 11, 2013-July 12, 2018)

Logo: On a black background, we see the words "bAby wAy" in a handwritten font, writing itself below. The letter "y" is mirrored at first, but it quickly gets erased and draws it correctly. The word "PRODUCTIONS" in white fades in at the bottom as it goes up.


FX/SFX: The words writing in and "PRODUCTIONS" fading in.

Music/Sounds: The chalk pressing against the background and a kid laughing. Sometimes, it's the closing theme or silence.

Availability: Seen on the two A Haunted House films, Fifty Shades of Black and Naked. Also seen on Marlon and Marlon Wayans: Woke-ish.

Editor's Note: None.

Next to Last Productions

This is the vanity card of Shawn Wayans. Shawn was the second to last born to the main four brothers, hence the name "Next to Last".

(January 11, 1995-May 20, 1999)

Same as the 1st BabyWay logo.

Wayans Bros. Entertainment

(March 28, 2001-May 17, 2005)

Nicknames: "Silhouettes", "Wayans Bros. Silhouettes"

Logo: On a white background, we see black silhouettes of the four Wayans: Damon, Shawn, Keenen Ivory, and Marlon. Underneath them is a swoosh with the company name underneath.

FX/SFX: None.

Music/Sounds: The end-title theme of the show.

Availability: Seen on My Wife & Kids.

Editor's Note: None.

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