Warner Bros. Discovery

From Audiovisual Identity Database

Credits
Descriptions by
LMgamer36

Captures by
AlmightyKingPrawn, LMgamer36 and TheRealMarcel2000

Video captures courtesy of
M-MUZIK and Broken Saw


Background

In May 2021, AT&T announced that it had proposed to spin-off WarnerMedia and merge it with Discovery, Inc. to form a single company Warner Bros. Discovery as a successor to WarnerMedia, Time Inc., Turner Broadcasting System/Turner Entertainment, Kinney National Company, Discovery, Inc./Discovery Networks, Discovery Holding Company and Scripps Networks Interactive, under Discovery Inc.'s CEO David Zaslav. In December 2021, it was announced that the deal was approved by the European Commission and the merger was completed by April 8, 2022. The company's previous assets included Time Inc., Time-Life, TW Telecom, AOL, Time Warner Cable, AOL Time Warner Book Group, and Warner Music Group; these operations were either sold to others or spun off as independent companies.

(April 8, 2022-)

Logo: On a dark blue background surrounded by purple and blue lines, a golden WB shield draws itself. The interior, in a gradient using the same color as the lines then follows. The words "WARNER BROS. DISCOVERY" (set in a custom font called "Geograph Medium") in white then slides in beside the shield. A line composed of various shades of blue then spins around the shield's border, and the logo animates in reverse.

Variants:

  • On the company's homepage, the lines are absent. The logo then shrinks into the bottom-left corner and transforms into the print form in white. Then, the background changes to pictures of Warner Bros. Discovery shows in different galleries. After this happens, the print logo moves to the middle, creating a spiral pattern. Then, it loops.
  • There is a variant where the logo animates as usual, but the logo does not animate back, purple-magenta squares turn the background turns into various shades of purple-magenta. Squares of various shades of green then turn the background into various shades of green, with the logo forming. Yellow and red squares then turn the background into a yellow-bordered red background.
  • 16:9, square and vertical versions of this logo exist.
  • An alternate version of the variant above also exists. We see the start of the logo, but we don't see the WB shield forming. but instead we see the text:
One mission.
One global team.
Our story starts now.
The text fades in one-by-one. Underneath all the text, the shield animates as usual, with the company name sliding down underneath it, in stacked form. The purple-magenta squares then form the second part of the sequence, also featuring the stacked version of the logo, but centered and larger. The sequence again repeats, this time the "One mission. One global team. Our story starts now." portion is on the green sequence, and the stacked logo on the red-yellow sequence, which zooms in slowly.
  • A white background version exists, where the WB shield, this time without the gradient zooms out and the company name in black slides in beside it.

Technique: Adobe-Animate animation. This logo was designed by Chermayeff & Geismar & Haviv of New York, who also designed the Screen Gems "S From Hell", the 1986 NBC peacock, the PBS "Split Profile" logo, and the RatPac Entertainment logo.

Music/Sounds: None or the closing theme.

Availability: Brand new.

  • Seen on the company's website and social media accounts, and later seen on the seventeenth season of The Rachael Ray Show, replacing the Discovery Networks logo.
  • It's possible that this will also plaster older logos in the future.

Legacy: This logo has a bad reputation, given its usage by a company notorious for its infamous business practices like cancelling projects and removing many HBO Max shows as cost-cutting on residuals (or tax deduction), as well as its CEO David Zaslav, though it was praised when it debuted for returning to the classic golden shield.

External Links