Blue Ribbon Content

From Audiovisual Identity Database
Credits
Logo descriptions by
BlueCat1224 and TheLogoGuy


Video captures courtesy of
Broken Saw, ENunn, Alex M. and ifrequire

Background

Blue Ribbon Content is the digital series production unit of Warner Bros. Television that produces and distributes live-action and animated programming for online platforms. It was created in 2005 as "Warner Bros. Digital Distribution" and initially developed mobile games based on Warner Bros. properties until 2013. Between 2009-2013, the company also served as a subsidiary of Warner Premiere and started production of webseries. The BRC brand itself was launched in 2014.

Warner Bros. Digital Distribution (first era)

(2007-2009)

Logo: On a white, black or a cloudy background, we see the usual Warner Bros. shield with the banner reading "DIGITAL DISTRIBUTION".

Variants:

  • On games released in 2009, "TM & © Warner Bros. Entertainment Inc. (s09)" appears below the logo.
  • On the Watchmen mobile game, the logo is made out of stone with its inside colored yellow, being partially covered by shadows.

FX/SFX: None.

Music/Sounds: None.

Availability: Appears on mobile games based on Warner Bros. and DC Comics properties, mostly by Glu Mobile.

Editor's Note: None.

Warner Bros. Studio 2.0

(2008-2016)

Logo: On a black background, a blue "S" is drawn in, with a glow forming around it. The "S" splits apart and the copy rotates as both take different sides of the screen. White bars form and rotate into additional letters, altogether spelling out "Studio2.o". "IN ASSOCIATION WITH WARNER BROS." appears above, with the latter two words fit between the gaps of the "t" and the "2", the space filled by the "d".

Variants:

  • On the Children's Hospital episode "The Show You Watch", fitting the old-time theme of the episode, we see the company name (entitled "Warner Two Point O") written in cursive with a slight shadow effect, against a TV static background.
  • On early episodes of Alt-Reality and all except one episode of Robin Banks and the Bank Roberts, "IN ASSOCIATION WITH" is removed.
  • On the first episode of Robin Banks and the Bank Roberts, the print logo is on a white background and it is still.

FX/SFX: CGI animation.

Music/Sounds: None or the closing theme of the show.

Availability: Appeared on various original programs released on TheWB.com, such as Chadam and Children's Hospital, the latter of which proved popular enough to get a second life on Adult Swim and allow this logo to essentially outlive its intended use (albeit as a legacy credit.) Aside from TheWB and Children's Hospital, it appeared on early episodes of Alt-Reality on Film.com (later episodes just use the Henson Alternative logo) and Robin Banks and the Bank Roberts on Maker Studios' Nacho Punch YouTube channel.

Warner Premiere Digital

(2009-2013)

GW311H1751.jpg

Nicknames: "WP II", "The Digital WP"

Logo: Same as the 2007 Warner Premiere logo, but with "D I G I T A L" below.

Variant: On Peanuts Motion Comics, the logo is still.

FX/SFX: Same as the Warner Premiere logo.

Music/Sounds: Same as the Warner Premiere logo. On Peanuts Motion Comics, it's the ending theme.

Availability: Seen on many webseries on the Beyond the Lot YouTube channel, such as H+: The Digital Series, Peanuts Motion Comics, Terminator Salvation: The Machinima Series, The Adventures of One EskimO, Mortal Kombat Legacy, Aim High, and DC motion comics videos. The logo is intact on DVDs of those shows. Strangely, even after Warner Premiere went defunct in 2012, many shows continued to use this logo.

Editor's Note: None.

Warner Bros. Digital Distribution (second era)

(2011-2013)

Logo: On a black background, thin light streaks create an electric blue WB shield with "DIGITAL DISTRIBUTION" in black, which wipes on the banner from the left, as the background changes to a dark blue grid pattern. The finished product shines once.

Variants:

  • A sped-up version is shown on Mortal Kombat Legacy II. A still version was also found.
  • On H+: The Digital Series, TBA.

FX/SFX: The light streaks forming the shield.

Music/Sounds: A series of electronic swooshes.

Availability: Appears on certain titles on iOS and Android, such as Tapper World Tour and Midway Arcade. Also shown on the Machinima series Mortal Kombat Legacy II and the beginning of H+: The Digital Series.

Editor's Note: None.

Blue Ribbon Content

1st Logo (2014-July 18, 2018)

Nickname: "The Blue Ribbon"

Logo: On a orange background, we see a blue colored ribbon. "BLUE RIBBON Content" and the TimeWarner byline is in it. A number date appears in the bottom right corner as well.

Trivia: The name and logo are a reference to the "Blue Ribbon" re-releases of older Looney Tunes and Merrie Melodies cartoons during the 1950s.

Variants: This logo varies in colors depending on the show.

  • Play It Again, Dick: Orange background and blue ribbon.
  • Now We're Talking: Red background and blue and black ribbon.
  • Justice League: Gods and Monsters Chronicles: Red background and blue and red colored ribbon.
  • Ellen's Pet Dish: Blue background and yellow ribbon.
  • JoJoHead: Orange background and cyan and red ribbon.

FX/SFX: Just the logo slowly zooming in or none.

Music/Sounds: The ending theme of the show.

Availability: Seen on the first season of Now We're Talking on Go90, Play It Again, Dick on CW Seed, Vixen on CW Seed, Freedom Fighters: The Ray on CW Seed, Vixen: The Movie, the Machinima series Justice League: Gods and Monsters Chronicles, JoJoHead on CW Seed, and Ellen's Pet Dish on the TheEllenShow YouTube channel.

Editor's Note: None.

2nd Logo (July 17, 2017-2019)

Nickname: "The Blue Ribbon II", "Flashing Blue Ribbon"

Logo: On a concrete background, the same logo from before can be seen, but it appears to be a piece of paper. It constantly flashes between different color combinations, with subtle changes in lighting, camera positioning, and also the paper being damaged and repaired in a few shots.

Variants: TBA.

FX/SFX: The logo flashing.

Music/Sounds: None or the ending theme of the show.

Availability: First seen on the infamous Play With Caution on Disney XD's short-lived D|XP block. Also seen on the second season of Now We're Talking on Go90, Daphne & Velma, Constantine: City of Demons, and Best Shot on YouTube Premium.

Editor's Note: None.

3rd Logo (March 21, 2019- )

Nicknames: "The Blue Ribbon III", "The Weird Blue Ribbon", "Pony Canyon's Younger Brother"

Logo: We see the words "BLUE RIBBON Content" against multiple claymation scenes including:

  • What appears to be a spaghetti monster with the logo forming in the middle.
  • A series of triangular mountains/pyramids, one with the all-seeing eye on it and the logo in the middle.
  • A red deserted island with dancing palm trees and a pair of sunglasses on the ground. The logo appears in the middle of the sun.
  • A high stacked burger with the logo appearing in the middle as containers of mustard and ketchup appear either side and squirt briefly.
  • The summit of an active volcano with the logo inside the crater.
  • The face of a monster whose mouth opens to reveal the logo.
  • A cartoonish version of Earth with the logo on it, a la Universal. A meteor is flying by Earth.
  • A wave of color lines that form the ribbon logo, which is colored blue and yellow and has a (barely visible) WarnerMedia byline on it in white.

Variants:

  • A more common slightly shorter variant exists, which lacks the final scene.
  • A short variant uses just a few of the scenes. What scenes appear depends on the show: on Critters: A New Binge, it goes like spaghetti monster, volcano, monster, and Earth.
  • On Deathstroke: Knights & Dragons, only the mountains/pyramids scene is shown.

FX/SFX: Everything, done with claymation. Done by Chris McDonnell at McD Workshop, with additional work by Peter Girardi from Blue Ribbon Content.

Music/Sounds: A funky drum-driven piece with a blender at the end, or the closing theme of the show.

Availability: Current.

  • The full version was uploaded to McD Workshop's website and YouTube channel, and is yet to be used on any of BRC's output.
  • So far, the shorter version has seen more use. It was first seen at the end of Critters: A New Binge on Shudder, and has since been seen on the infamous The Banana Splits Movie, Critters Attack!, the end of A Cinderella Story: Christmas Wish (the Warner Bros. Home Entertainment logo appears at the beginning), Toys of Terror, and Deathstroke: Knights & Dragons.

Editor's Note: The weirdness of the scenes may surprise a few, but it's a cool concept nevertheless. It is also reminiscent to the 1988 Pony Canyon logo, hence the nickname.

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