From Audiovisual Identity Database


WXXI is a PBS affiliate located in Rochester, New York, which also operates two radio stations: WXXI-AM and WXXI-FM. WXXI first broadcasted on September 6th, 1966.

1st Logo (1971-1980?)

Logo: In the credits, we see a white rounded box with the words "A", "wxxi", "tv", and "production" inside it. "wxxi" is connected to the box, and the words "portions pre-recorded" are under the box, with "pre-recorded" below "portions", and the text in the same font as the text in the box.

Technique: None.

Music/Sounds: The closing theme of the show.

Availability: Ultra rare. Can be seen on 21 News Room.

2nd Logo (1980-1982?)

3rd Logo (1982-2000)

Logo: We see the text "WXXI", in the Tiffany Heavy BT font and in silver, turning and zooming away from the viewer at a 90-degree angle, over a plain black background, shining all over. The background fades to a black-blue gradient background as the logo flashes on the screen and settles on the center of it. Flashing stars appear under the logo and move away from each other to reveal "ROCHESTER NEW YORK", in cream and in the same font, a la the Hanna-Barbera Home Video logo. "WXXI" then takes on a pale blue tint, except for the bottom which is colored yellow, and finally, the whole logo shines.


  • A more common short variant simply starts with the flashing stars.
  • A station ID exists. It has the WXXI logo and "WXXI TV ROCHESTER" under it. Both are centered in the bottom half and a triangle can be seen under the WXXI logo while a box encompasses "WXXI TV ROCHESTER". There is no animation in this variant.

Technique: The flashing stars and the flashing of the logo; impressive computer effects for the '80s!

Music/Sounds: Initially, the logo used a synthesized orchestral fanfare or a short synth tune. Later, the music changed to a fading-in synth-bass note, then a few synth-lute notes, then a calm synth-guitar tune in the beginning, followed by a few low-pitched dings, and then a descending synthesized xylophone sounder that repeats approximately three times. A re-orchestrated variant of the later music exists.

Music/Sounds Variant: The station ID has a dance remix of the regular music.

Availability: Uncommon, bordering on rare; some shows that have this logo are Safe Haven, The White House Lectures, and Fins, Feathers, and Fur. Also seen on WXXI Reports, The Rochester I Know, and other programs on the American Archive for Public Broadcasting.

Legacy: This logo has some nice visuals for 1982 and it's understandable why this logo lasted until 2000!

4th Logo (1997-2002)

Logo: On a dark blue background with a blue spotlight, we see the text "XXI" in a tilted yellow font zoom out. A glass "W" zooms out and turns around. A dark sphere slides in from the right and spins counterclockwise, becoming light violet when it stops. The "W" turns white and places itself onto the circle. "TV-ROCHESTER" slides in below. The logo shines while the spotlight zooms in a little.

Variant: There are four known variants:

  • One has the beginning clipped off.
  • One has the end clipped off.
  • One is clipped off from both sides.
  • One has the white text fading.
  • A prototype exists, where "Rochester - NY" replaces "TV-ROCHESTER". A shortened version of this variant also exists.

Technique: The letters zooming and the sliding.

Music/Sounds: A synthesized orchestral fanfare. For the prototype variant, a two-note piano and string tune.

Availability: Common. The prototype is scarce. The shortened variants can be seen on shows from the American Archive for Public Broadcasting.

5th Logo (2002-Mid 2000's)

A WXXI program break from April 2003, contains this branding. The proof can be seen here: https://www.dailymotion.com/video/x82fz4m

Logo: On a navy blue background, we see signals being emitted from the center. A yellow-orange circle and a white "I" slide in from opposite directions. When they bump into each other, the circle stops moving and the "I" goes to the opposite direction, revealing two "X"s. A blue "W" fades into the circle. "TV | ROCHESTER" fades in.

Technique: The signals and the sliding.

Music/Sounds: A catchy rock tune.

Availability: Extinct. The logo is seen on WXXI documentaries during the 2000s, like Reclaiming The Crescent: Stories from Tyshaun's Neighborhood. It was also used as a Station ID.

Legacy: This logo has standard animation for its time. The music might not fit in for some people.

6th Logo (2007-2010)

Logo: On a black background with a light blue light curtain on the left side and blinking circles on the right side (not unlike the 7th logo), we see the WXXI logo zoom in while rotating, as the light curtains briefly take over the background. After they dim out, the text "DT | Rochester" fades in over the "XI". The logo then fades out, with "DT | Rochester" fading out last.

Technique: The background, the logo zooming and rotating, the text fading.

Music/Sounds: A guitar tune.

Availability: Seen on WXXI programs of the time.

7th Logo (2010-)

Logo: We see a spotlight shining on a "W" and part of an "X", both as silhouettes. After the letters fade out, we see a wiping transition effect via a subtle, white sheen that reveals the WXXI logo letter-by-letter, with "W" represented in navy blue and "XXI" in gold, and "Rochester I NY" under the letters in white. After the lettering is shown in the logo, we then see several lights from a skyline turn on, with some blinking. The logo then fades.

Technique: The transitions of the words as the words themselves are static and the lights turning on.

Music/Sounds: Two synth chimes followed by a plucked string background.

Availability: Can be seen only in Upstate New York State-based programming, especially around the Rochester viewing area; however, Homework Hotline, which is produced in Rochester, can be seen in the Five Boroughs of NYC, and it can also be seen in parts of New Jersey and Connecticut due to those states being in the WNET Thirteen viewing area. It also appears between programs as a station ID.

7th Logo (2011-2019)

Logo: We see the WXXI logo (with a shadow this time) zoom in with the words "ROCHESTER, NY" in navy blue under the logo. The logo and text zoom out. The background is a lime-orange gradient, with various graffiti and arrows moving about.

Technique: The zooming, and the graffiti moving.

Music/Sounds: An applause sound.

Availability: Rare. Seen on Biz Kid$.