WIC Entertainment

From Audiovisual Identity Database

Descriptions by
francoispat, Logophile, RSX-798 and EnormousRat

Captures by
EnormousRat, Logophile, RSX-798 and Eric S.

Editions by
Scj323347‎, TheRealMarcel2000 and Henrynguye5

Video captures courtesy of
LogicSmash, ClosingLogosHD and Broken Saw


WIC Entertainment was the production and distribution arm of Western International Communications. At the time of closure, they were the owner of Superchannel, MovieMax!, BCTV, CHEK, CICT, CITV, and CISA, and the co-owner of Family, Teletoon, and Report on Business Television.

It was originally founded in the 1970s as a production arm of Canadian broadcaster Allarcom Ltd., producing hit series such as SCTV, but it was renamed to Westcom Entertainment in 1990, a year after WIC took over operations of Allarcom, and then renamed in 1996 to WIC Entertainment. It never used a logo until 1989.

WIC Entertainment


1st Logo (1989)

Logo: On a black background, we see the text "In Association With" and below it was the white text "ALLARCOM LTD." in a Microgamma font.

Technique: None.

Music/Sounds: The end theme of the TV movie.

Availability: Seen on most prints of the television movie Small Sacrifices.

2nd Logo (1989)

Logo: Over a set of green curtains, which flashes, we see a metallic stylized letter "A" rotates to the center of the screen. The word "ALLARCOM" flashes in below the logo.

Technique: CGI animation.

Music/Sounds: The end theme of the TV movie.

Availability: Only seen on Canadian airings of Small Sacrifices.

WIC Entertainment

1st Logo (December 15, 1991-1993)

Logo: On a black and gray marble background is a giant silver "WIC" with a red compass inside the "C" rotates to the center. Blue shadow effects appear underneath and move toward the center.


  • On Christmas on DIvision Street, a still version of the logo exists with the text "In Association With" in Souvenir font (kinda similar to the IAW version of the 1991 CPT logo) appearing below the logo.
  • A print version of the logo exists, where the logo is in 2D and the full name appears below the logo.

Technique: CGI animation.

Music/Sounds: The closing theme to the TV movie.

Availability: Ultra rare. It's seen on Christmas on Division Street, Adrift and Bluegrass Billygoats. The print version is seen on Digger, Hollywood Babylon and Fatal Memories.

2nd Logo (1992-February 9, 1996)

Logo: On a dark background with blue and green curtain, looking similar to the 2nd Allarcom logo, we see the "WIC" letters in silver flipping and setting on the screen one by one. Then, the words "Western International Communications Ltd." appear above the logo.


  • Most of the time, the logo is still.
  • Sometimes, the text reads "Westcom Entertainment Group Ltd."
  • Prior to 1993, the red compass from the previous two logos, appeared at the end of the animation. The words are in Arial instead of Times New Roman.
  • On Pigasso's Place, the text "In Association With" appears below the logo.
  • On Whose Child is This?: The War for Baby Jessica, the still version appears, sharing the screen with the Orange Productions logo.

Technique: CGI animation.

Music/Sounds: The ending theme of any show. CBS airings used a generic theme starting in 1994.

Availability: Seen on shows like TekWar, '90s prints of SCTV, the VHS version of Billygoat Bluegrass and the TV movie Black Fox.

3rd Logo (October 5, 1996-1998)

Logo: On a purple background with vivid clouds, we see the WIC logo sliding to the next of the screen while the words "WIC ENTERTAINMENT" unfold, all aligned like this:


Variants: The text would vary on certain shows.

  • On the first season of Nilus the Sandman, the sky ripples like the water to reveal the company name. "WIC" is replaced with "WESTCOM" (a combination of "Western" and "Communications"). Under the logo, is written: "WIC Western International Communications INC."
  • On Kleo the Misfit Unicorn, the background is darker and "WIC" is set beneath the logo with "WESTERN INTERNATIONAL COMMUNICATIONS LTD." beneath it.

Technique: CGI animation.

Music/Sounds: The ending theme of any show. In rare instances, a synthesized ascending tune that ends with four notes of sparkling and an relaxing eerie sounder would play instead.

Availability: Seen on the first season of Donkey Kong Country, Emily of New Moon and Nilus the Sandman. It also appeared on certain international prints of Billy The Cat.

4th Logo (1998-April 2, 2002)

Logo: On an orange cloudy background that is letterboxed, we see a silhouetted lightman in front of some purple light streaks, operating a spotlight. He turns the spotlight on and off repeatedly, as if to transmit a Morse code message. In the background. there are circular orange streaks with the words "e n t e r t a i n i n g" and "i d e a s". The spotlight slowly begins pointing at us, and when it is head on, a big flash occurs, changing the scene to a platform with two more lightmen kneeling next to the same WIC logo from the previous logo with the words:


with WIC under the WIC logo and "ENTERTAINMENT LTD." under the platform. Behind the logo is the word “e n t e r t a i n i n g” from earlier. The spotlights turn on, and the WIC logo slowly rotates.


  • A much more common short version skips the flashing spotlight sequence and goes straight to the logo.
  • Most shows produced by WIC-owned stations, such as newscasts, have "TELEVISION LTD." instead of "ENTERTAINMENT LTD.".
  • On the Japanese dub of Donkey Kong Country, the logo is in-credit and animated in the custom ending theme.
  • On Mentors, the words "PREMIUM TELEVISION" appear below the WIC logo.
  • A print version of the logo exists on Bear with Me.

Technique: Live action and CGI.

Music/Sounds: For the long variant, we hear some beeps and dark ambient sounds. Then, after the flash, a whoosh that leads to a single choir note with ascending synth harp notes. On some shows, the ending theme is played.

Availability: The "Entertainment" variant is seen on shows co-produced by WIC for cable and syndication, such as the last season of Donkey Kong Country on Teletoon, as well as Emily of New Moon, Higher Ground, Total Recall 2070 and The Country Mouse and the City Mouse Adventures. The "Television" variant was seen on most shows produced by WIC Television-owned and co-owned stations.

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