From Audiovisual Identity Database


WGBY is a division of WGBH; a PBS affiliate located in Springfield, Massachusetts. Its launch was on September 26, 1971.

1st Logo (1985-1998)

Logo: On a black/blue gradient background, an outline of "WGBY", in Helvetica and colored translucent gray, fades in. A white bar slides down inside it, coloring much of the text. "S P R I N G F I E L D" fades in below in white.

Technique: 2D computer animation.

Music/Sounds: None.

Availability: Can be seen on locally-produced shows from WGBY from the era.

2nd Logo (1999-2008)

Logo: We see "WGBY" above "SPRINGFIELD" towards the bottom right corner taking place on a hill with a tree on the left. The leaves turn from green to yellow/orange (like a transition from spring to fall), and leaves blow to the right.


  • A longer variant was used in early years. The tree remains green longer than in the shorter variant.
  • A prototype variant exists, featuring the logo placing itself out onto a black background.

Technique: Basic 3D animation and fading effects.

Music/Sounds: A piano jingle. The longer version uses a theme made with an electric and acoustic guitar. The last 4 notes resemble that of the PBS theme.

Availability: Seen on WGBY programming in the early 2000's.

3rd Logo (2006-)

Logo: Against a black background, the WGBY logo in steel blue is seen. Since 2010, a logo resembling the standard "WGBH shadows" logo is used. Above the logo is "A" and below it is "Presentation". The logo shines.


  • On high definition programs, the text "in HIGH DEFINITION" fades in and spreads out while easing in.
  • A version of this logo exists with Helvetica text in place of the WGBH styled logo, in both regular and HD variants.

Technique: CGI.

Music/Sounds: A gentle acoustic guitar riff with shimmering sounds in the background.

Availability: Current. Can be seen on WGBY programs, such as Autism: Coming of Age.

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