Visual Concepts

From Audiovisual Identity Database

Descriptions by
Logophile and EnormousRat

Captures by
Logophile and CuriousGeorge60


Visual Concepts was a California-based game developer formed in May 1988. It was acquired by Sega in May 1999 and turned to solely developing sports titles to support the Sega Dreamcast. In 2003, the Sega Sports brand was shut down, and then in January 2005, Visual Concepts and its sports licenses were sold to Take-Two Interactive, which led to the creation of 2K Games. The studio was assimilated into the 2K Sports brand and its logo has not been seen on-screen since, although it appears on box covers.

1st (known) Logo (Desert Strike: Return to the Gulf variant) (March 1992)

VC 92.jpg

Logo: On a black background is a borderline diamond with an upside-down pyramid with a circle taken out of it to make the shape of a "C". Below is "VISUAL CONCEPTS" in a similar font to the then-current Electronic Arts logo. Everything is in gray. After a few seconds, the logo rapidly zooms in towards the screen.

Technique: A zooming effect.

Music/Sounds: None.

Availability: Seen on Desert Strike: Return to the Gulf for the Super NES.

2nd Logo (Claymates demo variant) (1993)

VC 93.png

Logo: We see the logo similar from before, except the upside-down pyramid with the "C" shape is in 2D with its shadow behind it, and the diamond square is purple and has a texture on it. Below is "Visual Concepts" in a serif font.

Technique: None.

Music/Sounds: None.

Availability: Only appears on the demo of Claymates.

3rd Logo (1993-1994)

VC 94.png

Logo: We see the logo similar from before, except the diamond square now has a blue/dark blue gradient color. The upside-down pyramid object is gold and its in a 3D style. Below the logo is "VISUAL CONCEPTS" in a future-styled font.


  • On ClayFighter and ClayFighter: Tournament Edition for Super NES, the logo tilts and sides in from the left and right respectively, forming the logo.
  • On SNES versions of Madden NFL '94, Bill Walsh College Football, and MLBPA Baseball, "PRESENT" is shown below the logo. Plus on the SNES version of Bill Walsh College Football, the diamond square is a bit plain blue.
  • On Lester the Unlikely, the logo is a bit smaller.
  • On Dominus, the words "In association with" are shown above the logo.

Technique: Sprite-based animation on the ClayFighter SNES variants. Otherwise, none.

Music/Sounds: An orchestral tune with a five-note ping sound.

Music/Sounds Variants:

  • Sometimes, the opening theme of the game is heard or none.
  • On the Genesis version of ClayFighter, the fanfare is in a lower pitch.

Availability: Appears on ClayFighter for SNES and Genesis, ClayFighter: Tournament Edition, Lester the Unlikely, ClayMates for SNES and Dominus. It also appears on the SNES versions of Madden NFL '94, Bill Walsh College Football, and MLBPA Baseball as well.

4th Logo (November 1994-1995)

VC 95.png

Logo: We see an enhanced gray-colored triangle, which looks more 3D than before and has a grated left surface. The name in the corporate font appears directly over the triangle in blue. "PRESENT" is below.

Technique: None.

Music/Sounds: None or the opening theme of the game.

Availability: Appears on Madden NFL '95 and NHL '95 for SNES.

5th Logo (1995-1996)

VC 96.jpg

Logo: On a white background, we see a grated "VC" triangle with a new hole design on the right side, which now goes through the whole triangle. The logo casts shadows. The company name is written in blue below the triangle.

Variant: On Toughman Contest, the word "PRESENT" is seen under the logo.

Technique: None.

Music/Sounds: None. On Toughman Contest, it's the opening theme of the game.

Availability: Appeared on WeaponLord and the unfinished Congo game for Genesis and SNES, and on Toughman Contest, which was their last title for Sega Genesis.

6th Logo (Viewpoint variant) (1996)

VC Viewpoint.png

Logo: Continuing where the High Score Entertainment logo left off during the game's intro, the sphere disappears and a bright light spark burns the hole inside the pyramid, which rotates upside down. The name in a 3D font appears in the light splash.

Technique: CGI.

Music/Sounds: The game's opening theme.

Availability: Appeared exclusively on Viewpoint for Playstation.

7th Logo (1996-1997)

VC 97.png

Logo: We start over a very dark water-like surface under the skies. Three explosions occur at the distance, emerging orange sparkles. As the fourth explosion takes place, we move to top view and see a glowing object rising and turning into the triangle logo. Then, "VISUAL CONCEPTS" is wiped in below in a glowing font.

Technique: CGI.

Music/Sounds: A gloomy soundtrack with explosions and a short synth orchestration at the end.

Availability: Appeared on NHL '97 for PlayStation and Sega Saturn and NBA Action '98 for Sega Saturn and PC. It also appears on NBA Fastbreak '98 for PlayStation as well.

8th Logo (1997-2001)

VC 98.jpg

Logo: We see the regular (post-1994) white triangle with a hole. The name in blue is attached over it, exactly like it was in the 4th logo.


  • On One for PlayStation, the logo appears over the moving background during the intro clip.
  • On World Series Baseball 2K2, the logo appears wide on a white background.

Technique: None. Either the main logo or any variant is still.

Music/Sounds: None or the opening theme.

Availability: Was seen on NCAA College Football 2K2: Road to the Rose Bowl for Dreamcast and the two games mentioned above.

9th Logo (Floigan Bros. variant) (July 30, 2001)


Logo: On a navy-blue background, we see the letters of "ISUAL CONCEPTS" in a yellow-golden gradient, bouncing one by one. The "V" carries the Triangle symbol colored in yellow. Then it sets the symbol, jumps with a sommersault and goes back to its place, while the other letters look it. Now, the name reads "VISUAL CONCEPTS" and the pyramid leaves a big shadow.

Technique: CGI.

Music/Sounds: Some gibberish sounds that end with a tiny "TA DAAA!".

Availability: Appeared on Floigan Bros. for the Dreamcast console.

10th Logo (2001-2006)

VC 2005.jpg

Logo: On a gradient blue background, multiple blue lines zoom rapidly to the center, then separate into two packs and the white triangle forms from between. The triangle rotates while "VISUAL CONCEPTS" appears orbiting it and moving into a straight view. Several ghostly copies of the name move in the background. The triangle stops, shines and the logo fades out.

Technique: CGI.

Music/Sounds: Various synth effects.

Availability: Appears on 2K sports games through the era such as NBA 2K2, NCAA 2K3 and Sega Soccer Slam.

11th Logo (2006-2007)


Logo: TBA


  • On NHL 2K7 and Major League Baseball 2K7 the VC Triangle color is red.

Technique: TBA

Music/Sounds: TBA

Availability: Appears on games through the era such as NHL 2K7, Major League Baseball 2K7 and Fantastic Four: Rise of the Silver Surfer.

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