Videce Videocentralen

From Audiovisual Identity Database

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Captures by

Video captures courtesy of

1st (known) Logo (Early 1980s)

Logo: Against a black background, we see a black TV tube with its right side broken off against a fuzzy yellow oval with "Videce" (in a futuristic Motter Tektura typeface) written on the right side and "VIDEOCENTRALEN AB" written below that. Both words are just barely inside the tube.

Technique: None; this is completely still.

Music/Sounds: A drum fanfare.

Availability: Seen on old tapes from the period in Sweden.

2nd Logo (1980s)

Logo: Against a dark blue space background, a dark red Videce Videocentralen logo from before flies off to the top right, then a light cornflower blue one flies off to the top left, then a green one flies to the top. A yellow Videce logo flips up into the screen and disappears, followed by several small magenta logos appearing in a 3x3 pattern, moving from the top left in a clockwise spiral motion. This ends with the middle Videce logo to turn green and zoom up to the screen, followed by a light cornflower blue logo that disappears in a similar fashion to a pair of doors opening outward.

Technique: All the chyron effects, not to mention the cheap space background.

Music/Sounds: Geoff Bastow's Full Frontal Funk from the Bruton music library, a moog-synth disco tune, synced to the animation and played twice. It's reminiscent of the theme song to S.W.A.T. by Rhythm Heritage.

Availability: Same as the previous logo.

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