Viacom Enterprises was the television distribution division of the CBS Television Network, formed in 1952 as CBS Television Film Sales, later renamed to CBS Films in 1958, CBS Enterprises, Inc. in 1968, then to Viacom in 1970. In 1971, it was spun-off because it was against the FCC regulations for a television network to distribute its programs under its own name. Subsequently, Viacom formed "Viacom Productions" to produce first-run television series airing on the major television networks.
The company was popular during the 1970s and 1980s, originally distributing CBS-produced shows such as I Love Lucy and The Andy Griffith Show. In later years, they've distributed shows from numerous other production companies, including MTM Enterprises, Filmways Television, Carsey/Werner, Lorimar Television, Rankin-Bass, and Hanna-Barbera (the latter mostly internationally). They also distributed several Four Star shows, and early Nelvana TV specials, as well as most movie releases from Romulus Films, Hallmark Hall of Fame, Tomorrow Entertainment, New World Pictures (until 1984), Orion Pictures, New Line Cinema, Cannon Films, and the Terrytoons library, among others, until they formed their own syndication companies. In 1976, Viacom and its production division formed "Viacom International, Inc." as their new parent company for distributing programs overseas.
Within a decade, Viacom was bought by cinema chain National Amusements, becoming part of the newly-reincorporated "Viacom, Inc." On January 1, 1990, as part of a restructuring, Viacom Pictures was formed. On March 11, 1994, Viacom acquired Paramount Communications, Inc. and Viacom Enterprises was folded into Paramount Domestic Television (later "CBS Television Distribution" and now "CBS Media Ventures"), by transferring the domestic rights of the Viacom library. Viacom International was later reorganised as the parent company of MTV Networks and Showtime Networks. Viacom transferred the international rights of the said library into Paramount International Television, while Viacom Productions was reincorporated as a production sub-division of Paramount Television. The Viacom Enterprises logo of the era was still used for "Viacom Productions" with an updated variant, and would remain until 1999, receiving another update to the logo to reflect the company's new status after merging with former parent company CBS. The 1999-2004 Viacom logo would be its last, as the final two series to end under the Viacom Productions name would be Ed and The Division.
In light of serious financial troubles brought on to Viacom, the production unit was folded into Paramount Network Television (now "CBS Studios") in 2004. Paramount took control of the remaining Viacom-produced series in 2005. On December 31 of that year, Viacom was reincorporated as "CBS Corporation", ceasing to exist officially. A "new" Viacom was established on the same day, as the holding company for Paramount Pictures, the MTV Networks, BET Networks, and their non-television firms. By 2009, most Viacom-distributed TV productions were distributed under CBS Media Ventures (formerly "CBS Paramount Domestic Television" and "CBS Television Distribution") and outside the U.S. under Paramount Global Content Distribution (formerly "CBS Paramount International Television" and "CBS Studios International"), while the previous Viacom-distributed movies, and some Viacom Domestic Media Networks TV shows were distributed by Paramount with U.S. over-the-air rights licensed to Trifecta Entertainment and Media. On December 4, 2019, Viacom and CBS re-merged, forming ViacomCBS. On February 16, 2022, ViacomCBS was renamed to Paramount Global, putting the Viacom name to rest after 51 years.
Before the Paramount purchase, Viacom titles were distributed on home video by Magnetic Video Corporation, CBS Video Enterprises (coincidental as Viacom would later own CBS), Warner Home Video, VidAmerica, Forum Home Video and U.S.A. Home Video, among others. A little known fact is that Viacom actually stands for "Visual Audio Communications".
1st Logo (June 4, 1971-June 1976)
Logo: On a purple background, we see the letter "V" sliding in. Then "iA" slides in, changing the background to green. Then "COM" slides in, changing the background to red. When the word "ViACOM" is formed, the words "A" and "pRESENTATiON" appear to the left and right of the word "ViACOM", the background becomes blue, and the screen zooms out to reveal the text in its entirety.
Trivia: The logo is actually in the same font as The Mary Tyler Moore Show logo (called "Peignot").
Variants: The logo is in B&W on early '70s prints of The Andy Griffith Show, Perry Mason, I Love Lucy, The Dick Van Dyke Show, Our Miss Brooks, The Phil Silvers Show, The Twilight Zone, and The Beverly Hillbillies, among other classic shows. It also appears on a VHS of The Andy Griffith Show released by Premier Promotions, titled The Andy Griffith Show Double Feature Volume 33.
Technique: Camera-controlled/cel animation.
Music/Sounds: 4 synthesised ascending pinball-like chimes. The first 3 play as each part of "ViACOM" slides in, and the last, which plays over the zoom-out, has a zap-like "WHOOSH" that blends in with the last bell, combined with a synth chord and gurgling/telephone-like sounds.
- The logo may be silent on some prints.
- The soundtrack might sound distorted on some prints. This happens because lab technicians print the soundtrack onto the film at a louder volume than usual.
- One variation has the soundtrack out-of-sync with the logo. This was seen on Season 11, Episode 20 (Me-TV airing) and Season 12, Episode 12 (Odyssey/Hallmark airing) of My Three Sons.
Availability: Ultra rare, due to excessive plastering with later Viacom logos, Paramount Domestic Television logos, the CBS Paramount Domestic/Network Television logos, and the CBS Television Distribution logos.
- The colour version turned up on many season 11 & 12 episodes of My Three Sons on Odyssey Network/The Hallmark Channel back in the early 2000s. Many variations have also been spotted on these episodes when shown on Me-TV, as part of an unusual combo with CBS Television Distribution preceding it (with the exception of one episode, S12 E23, which first aired on August 2, 2018.) These sightings mark the first known time this Viacom logo has been seen on national American television since the Odyssey/Hallmark airings from the early 2000s.
- The dark variant was spotted on several color episodes of My Three Sons and the Magnetic Video VHS release of 5 Terrytoon Cartoons Featuring Heckle and Jeckle.
- This logo also appears on earlier 16mm syndication dupes of shows/movies distributed by Viacom, mostly before 1976, which occasionally appear on eBay. Such shows include: My Three Sons, Hogan's Heroes, and The Beverly Hillbillies.
- This logo can also be seen on some older prints of episodes of The Banana Splits and Friends Show, Josie and the Pussycats, Whirlybirds, Petticoat Junction, pre-mid-1970s prints of The Rookies (which is now with Sony Pictures Television), Family Affair, The Houndcats, and the Canadian produced TV series The Amazing World of Kreskin, among others; that includes 16mm kinescopes.
- This logo has been sighted on a DVD from Mill Creek, '100 Awesomely Cheesy Movies', which is a repackaging of another 2 Mill Creek DVD sets. On 'The Swingin' Seventies' section of the DVD, the 1970 TV movie adaptation of Jane Eyre retains the colour logo at the end.
- Only a small amount of home media releases retain this logo. At least one VHS release of The Houndcats has this logo (that one being the UAV Corporation release), but it is unknown how many more have it, including releases from Trans World Entertainment, or the recent DVD releases. It was also spotted on a VHS of The Andy Griffith Show by Premier Promotions.
- This logo is preserved on recent airings of S11 and S12 episodes of My Three Sons.
- With all that said, consider yourself very lucky if you see this logo on TV or even on video, or through any other medium.
Legacy: This logo isn't anywhere close to being as well known (or perhaps even feared) as its successors, not only because of its short lifespan but also because it was commonly plastered with newer logos.
2nd Logo (June 1976-September 13, 1986)
Logo: On a sky blue (or lavender) background, the text "A Viacom Presentation" in a Palatino-like typeface zooms in from the centre of the screen at a very fast pace, then stops abruptly (on the filmed variant) when it gets near to the screen. Then, a stylised navy blue "V" (a downward trapezoid with a curved line in the near centre) appears from the centre. At first it is small, but the "V" starts to move gradually closer and closer towards the screen, almost to the point where it takes up nearly the entire frame. The logo then suddenly cuts to black or fades to black (depending on the version of the logo).
Trivia: This logo is often unofficially nicknamed the "V of Doom", as during its lifespan, this was notorious for scaring many.
- The original version of this logo was filmed, and was used from 1976 until 1985.
- A black & white version of the filmed "V" was used in the earlier years.
- An early color variant of the filmed version exists, where the "V" is black, with a light blue background. The more common version premiered by 1977.
- Videotaped variants have the words "A" and "Viacom" spaced farther apart, and the animation is more smooth. This was used from 1978 to 1986. Colour variants include monochrome, purple background with dark blue "V", and faint purple background with blue "V", among others.
- Some filmed variants feature the "V" actually stopping right before it cuts to black. This was largely common in its earlier years (especially in black & white variants).
- An extremely rare videotaped variant featuring a yellow "V" was used on some syndicated prints of The Honeymooners, appearing in a giant moon over a city skyline where the credits appear. This is a result of a chroma-key mistake. This variation was given the nickname "V of Moon".
- There is also a rare videotaped variant with a jungle green background and a Charleston green "V".
- If you have a damaged telecine, there will be a telecine error where the logo is black and white and jittering, but later the telecine strip would move away from the screen, revealing a white background.
- There is perhaps a purple variant where the background is lavender and the V is purple.
- An extremely rare turquoise variant with an ultramarine blue "V" was used in 1984. The "V" stops moving before we fade to black.
- A videotaped variant of this logo has an orange background and a midnight blue "V" seen on 1978 episodes of You Don't Say!. There is also a warp speed version of this.
- An extremely rare videotaped variant with the logo superimposed in a circle over a moving starfield background was used on the short-lived series Hot City. This is nicknamed the "V in Space".
- There is an uncommon "warp-speed" videotaped variation where the logo and music are sped up. This was used alongside co-distributor logos and was seen from 1979-1986.
- An extremely rare videotaped variant that flashes different colors reputedly exists. It was reported to be seen on an airing of The Honeymooners episode entitled "A Man's Pride" on The Comedy Network in Canada. A reconstruction can be seen here; caution is advised for those sensitive to flashing images. No evidence of the actual logo has surfaced as of yet. This variant is unofficially nicknamed the "Rainbow V of Doom".
- A variant where the "V" is dark red on a pink background appeared on the 1985 syndicated series The Star Games. It also appeared on a 1994 rerun of an episode of The Andy Griffith Show.
- A videotaped variant with a lime background was found on an episode of The Andy Griffith Show on TBS in 1992 and on the Perry Mason S8 episode "The Case of the Wrongful Writ" on a March 13, 1991 TBS broadcast.
- Dark variants of the Film-O-Vision version in colour and B&W, due to film deterioration, exist.
- The first second was lopped off on the 1979 version of Magnetic Video's VHS release of Blue Hawaii.
- There was a high pitched, slightly sped up version of the videotaped variant spotted on the Cannon episode "He Who Digs a Grave (Part 2)" on Me-TV. As of May 2019, this variant is still intact.
- An ultra dark/deteriorated black and white version exists, in which the background is nearly black and the "V" is almost invisible. This was spotted on a Me-TV airing of Perry Mason as well as on a 16mm print of an episode of I Love Lucy.
- A "blacked-out" variant also exists on film prints of episodes of Greatest Heroes of the Bible on the Internet Archive, which has the "V of Doom" music on either the "END OF PART ONE" or "THE END" card, likely due to sloppy plastering. On youtube, there is also a warped audio version of this.
Technique: The filmed version used camera-controlled/cel animation, while the videotaped uses either Scanimation or another form of early computer graphics.
Music/Sounds: Here are the main music variants used on this logo:
- Usually, the music used was a 5-note synthesised fanfare (composed on an ARP Odyssey synth), complete with a timpani drum roll playing throughout with a final, rather loud pound at the end. Even after the logo faded (or cut) to black, the timpani's echo could still be heard. It is different for both the filmed and videotaped variants, with the audio quality being clearer for the latter.
- The very first version of this logo featured the "Pinball" music from the first logo and was used eventually until late 1978 (and was also often used when replacing the original "Pinball" logo, possibly a bad plastering error). This variant is known as the "V of Pinball".
- The very first version of the normal 1976 music had a slightly faster tempo/low-pitched version of the usual music, used on the same logo with the very dark blue/black "V" logo, and it was also used in tandem with the standard filmed variant in the mid- and late 1970s.
- In some rare cases, the closing theme of the show was used, or none.
- The turquoise variant of the logo has two extra pounds of the timpani at the end.
- Sometimes, the "V of Doom" music cuts off right before the last timpani beat, removing the final echo in the process. This was heard on the Magnetic Video release of Don't Give Up the Ship.
- Sometimes on the filmed variant, the first note or two can be cut off. Often, the final bit of the show's closing theme will play over the logo briefly. This is caused by a bad splice on the film between the credits and the logo. An example of this would be the Season 11 finale to My Three Sons.
- On the telecine error variant, the music is distorted.
- On The Beverly Hillbillies episode "Christmas with the Clampetts", and perhaps other episodes from the first two seasons, it has a generic theme (the show's theme couldn't be used due to it being copyrighted while episodes from the first two seasons have fallen into the public domain) playing over the filmed version of this logo.
- On the Have Gun-Will Travel season 3 episode "Fragile" on Me-TV and H&I, the 1987 Paramount Television theme plays faintly over a black screen before the videotaped variant appears, due to a double plaster.
- On the Hot City variant, the music starts playing over the last bit of the closing song.
- On a 1985 WTBS airing of Girls! Girls! Girls!, a split second of the "Pinball" music can be heard before the normal music starts, due to sloppy plastering.
Availability: Fairly common, since it has become a bit easier to find in the past few years. Most shows that had this logo have been updated with either the "V of Steel" or "Wigga Wigga" logos, or those of Paramount Domestic Television, CBS Paramount Domestic/Network Television, or CBS Television Distribution. However, newer variants might be seen on local stations that show older Viacom shows, such as The Honeymooners, I Love Lucy, The Andy Griffith Show, Rawhide, Hogan's Heroes, The Twilight Zone, and Gomer Pyle: U.S.M.C. All variants of the "V of Doom" (with the exception of the "V of Pinball" until evidence is found) can be seen on VHS tapes of The Andy Griffith Show released by various video outlets such as Premier Promotions and sometimes (though mostly the videotaped variant) by UAV Corporation.
- V of Pinball:
- The B&W filmed variant with the "Pinball" theme is near extinction at this stage. It appears on the Magnetic Video releases of King Creole (also on the Key Video re-releases) and Visit to a Small Planet.
- This variant was also recently discovered on a 16mm print of The Phil Silvers Show.
- Its colour counterpart has been seen on the 1975 TV movie Eric, and is intact on the film's VHS release, the Magnetic Video release of Girls! Girls! Girls! (also on the 1985 Key Video re-release), the Australian Magnetic Video VHS of All in a Night's Work, and on one mid-1970s print of an early colour episode of Gunsmoke, which aired on Superstation WTBS back in 1986.
- Filmed Variant:
- It appears at the end of most Viacom syndication prints of the time, on shows such as The Mary Tyler Moore Show, I Love Lucy, The Andy Griffith Show, The Phil Silvers Show, and My Three Sons. It appeared on the Season 11 finale of My Three Sons on Hallmark back around 2000 and was again seen on a Me-TV airing of the latter on July 2, 2018, strangely with CBS Television Distribution preceding it.
- It appeared on some TV movies from the era, such as Police Story, The Two Worlds of Jennie Logan, and Top Secret (1978), among others. It was also seen on the original Magnetic Video VHS releases of many feature films, such as Last Train from Gun Hill and possibly All in a Night's Work; those featuring Elvis Presley, including G.I. Blues (also on the 1985 Key Video re-release) and Blue Hawaii; those featuring Jerry Lewis, including Don't Give Up the Ship and at the end of earlier video prints of the 1981 film Firebird 2015 AD and the 1980 film The Unseen, while the videotaped variant makes a strange appearance at the beginning of the latter film (the same also applied to an '80s broadcast on the USA Network).
- The filmed variant can be seen on Cozi TV airings of episodes from the first two seasons of The Beverly Hillbillies, due to said network using public domain prints of that show.
- It also appeared on Nelvana's first special A Cosmic Christmas; this is intact on current prints of the special whenever it gets aired on TV, as well as on Amazon Prime and Nelvana's Keep it Weird YouTube channel (where it is followed by the 2004 Nelvana logo), in addition to Terror In The Wax Museum on Amazon Prime.
- The telecine error appeared on damaged Viacom telecine strips.
- The B&W filmed variant was once spotted on an episode of Perry Mason on Me-TV before it was replaced with a later print sometime in 2015.
- It can also be spotted on almost every episode of The Millionaire, which can occasionally be seen on Decades.
- The colour variant of the filmed variant was seen on some prints of The New Adventures of Mighty Mouse and recently (as of 2018) on three episodes of Gunsmoke on Me-TV ("The Witness", "Eleven Dollars", and "Kitty's Love Affair") and one episode ("Like Old Times") on CBS Drama in the UK.
- The B&W filmed variant variant can also be spotted on DVDs of The Beverly Hillbillies released by the Platinum Disc Corporation, Madacy Entertainment, Mill Creek Entertainment, and GoodTimes Entertainment, among other companies.
- It is unknown if this was seen on the Magnum Entertainment releases of The Deerslayer, The Last of the Mohicans (1977) or California Gold Rush, the Magnetic Video VHS release and 1985 Key Video re-release of Roustabout, or the 1985 Key Video re-issue of Blue Hawaii.
- Videotaped Variant:
- The videotaped version used to be somewhat common on Perry Mason on Me-TV, but since 2015, they have started to use remastered DVD prints with the 2007 CBS Television Distribution logo. However, these older prints can still be seen on FETV.
- It's also seen at the end of most Cannon episodes, mostly between seasons 3-5, shown on Me-TV (and whenever it airs on Decades, also owned by the parent company of Me-TV, Weigel Broadcasting).
- Several of the "Classic 39" episodes of The Honeymooners, as well as the "lost" episodes, had this logo when they previously aired on WGN America and TBS. Newer prints of the "lost" episodes use the MPI Home Video logo instead.
- It was also seen on episodes of The (New) Price is Right from 1976-1980.
- The 1978 and 1983 variants were formerly seen on two episodes of The Twilight Zone on Syfy ("You Drive" and "One for the Angels") until Syfy acquired updated prints sometime in 2015.
- It was also surprisingly seen on a 2012 airing of The Missiles of October on Me-TV, before the 1990 "Wigga Wigga" logo; however, newer prints, such as a recent Decades airing, used CTD instead.
- The warp-speed variant was also recently spotted on a rerun of The Bob Newhart Show S5 episode "Making Up Is the Thing To Do" on Me-TV, Hallmark Channel, Decades (occasionally), Sundance, and FamNET, after the decorated MTM Enterprises logo and preceding the 20th Television logo, and is also available on various season 5 and 6 episodes of that show on Shout Factory's 2014 complete series set, as well as solo releases of said seasons and Me-TV airings of most season 6 episodes, with the logo on a majority of those episodes being followed by the 20th Television logo.
- It can be seen on two season 3 episodes of Have Gun-Will Travel on Me-TV and H&I ("Fragile" and "The Black Handkerchief").
- It was also seen on some episodes of All in the Family before Columbia Pictures Television Distribution (now Sony Pictures Television) acquired the syndication rights to that show.
- The videotaped variant was also recently spotted on two Gomer Pyle: U.S.M.C. VHS tapes released by Forum Home Video in 1989, as well as The Devil and Daniel Mouse, which is included as an extra on the Blu-Ray of Nelvana's Rock & Rule.
- It also makes a strange appearance at the start of the original VHS release of the 1980 film The Unseen (also intact on an '80s USA Network airing), while the filmed variant appears at the end.
- It can also be found on seasons 3-5 of Cannon on DVD; Season 3 has an odd combo of this with the CBS Television Distribution logo following it, while the remaining two seasons have the videotaped VoD alone.
- This logo also made a surprise appearance on a recent Decades airing of the season 2 Bob Newhart Show episode "The Modernization of Emily".
- This variant had recently made a surprise appearance on GSN and Buzzr airings of a 1980 episode of To Tell the Truth.
- It appeared on original broadcasts of Family Feud's first syndicated run (where it was preceded by in-credit text), but does not appear to have ever been retained in repeat airings.
- This recently made surprise appearances on Sky Go New Zealand prints of some episodes of All in the Family (such as season 1 episode 2).
- Silent Variant: Rare.
- It was seen on old VHS releases of the 1963 movie Fun in Acapulco and the 1966 movie Paradise, Hawaiian Style from Magnetic Video (both of which plaster over the Paramount logo at the end of the film, though the Spanish-dubbed version, as well as the 1985 Key Video reprint (In English) of the latter film used the standard "V of Doom" music), the 1974 TV movie The Autobiography of Miss Jane Pittman from Prism Entertainment, and the 1976 movie The Amazing World of Psychic Phenomena.
- It is also retained on the 1985 Key Video re-issue of Fun in Acapulco.
- It was also spotted on an '80s USA Network airing of the 1968 movie Mission Mars (it is unknown if it's intact on any VHS releases of the movie).
- 16mm prints of Fun in Acapulco also have this variation.
- Rainbow Variant: Unknown. This variant's existence has yet to be confirmed. It was rumored to be on a Comedy Network Canada airing of a Honeymooners episode.
Legacy: This logo gained the reputation as one of the scariest logos of all time, earning the nickname "V of Doom". Nonetheless, it has been known to be a memorable one for those who grew up with this logo, and has been a fan favorite in the community.
3rd Logo (1978-1985)
Logo: On a sea green/dark blue background, a black "V" and the name "Viacom" zoom in together and stop smoothly once they take up most of the screen.
- Sometimes, the "V" slides in from the left with "Viacom" sliding in from the right.
- A variation features a copyright stamp for "Viacom International" appearing at the bottom once the "V" stops zooming almost completely.
- A version with a mirrored "V" has also been spotted, where the logo flips up.
- A still version exists.
Technique: Usually in camera-controlled/cel animation, but for the still logo, obviously none.
Music/Sounds: Only the closing theme of the show or TV movie, or none.
Music/Sounds Variant: On the failed TV pilot Snavely, a re-orchestrated, sped up version of the previous logo's theme plays over this logo. It is in a different key and sounds more acoustic.
Availability: Near extinction nowadays.
- During the 1980s, it was seen on various short-lived shows and TV movies produced by this company, such as The Master, The Devlin Connection, Amanda's, Dear Detective, Ace Crawford: Private Eye, The Return of the Man from U.N.C.L.E.: The Fifteen Years Later Affair, and To Race the Wind, among others; however, very few have been released onto VHS or DVD.
- Older prints such as VHS releases might have this logo intact but the more recent releases such as on DVD or Blu-Ray generally plaster this with the CBS Television Distribution logo. Cases in point; To Race the Wind, on which said variant was intact on a 2011 True Movies 1 airing of the film (before the 1995 Paramount Television logo), and The Devlin Connection, The Master and The Return of the Man from U.N.C.L.E.: The Fifteen Years Later Affair, which were released on video by Trans World Entertainment (but the DVD releases of the latter two use the CBS Television Distribution logo instead).
- It is unknown if it's preserved on the USA Home Video releases of East of Eden (1981) or For Ladies Only; it is, however, surprisingly preserved on the Starmaker Video reprint of the former film.
- True Entertainment (now GREAT! TV) airings of Kids Don't Tell have this intact.
4th Logo (1981)
- Opening: On a black background, we see the "V" rotating towards the centre of the screen in a rainbow trail. Then, the rainbow trail moves behind the logo, and the "V" flashes to bright cerulean and the word "Viacom" in the same colour flashes in with the word "presents" below. As the opening theme starts, we slowly zoom up to the left corner of the "V" until it engulfs the screen with blue.
- Closing: At the end of the reel, we see the "V" with the word "Viacom" in blue and the word "from" above the "V", and they all zoom in towards the viewer.
Technique: Motion-controlled animation.
Music/Sounds: The opening and closing themes of the syndie promo or none.
Availability: Extinct. The only sighting that has come up is a sales tape for individual stations to purchase syndication rights for Viacom-owned shows. The tape used for the captures above is from a Hawaii Five-O sales tape.
5th Logo (1984-1986)
Logo: We start off in outer space. The words "Special" and "Delivery" streak through the sun in the background, leaving a rainbow trail. Then on a blue/black gradient background, the two words fly towards a stylised gold ring with wings and the familiar "V" from the 2nd logo on its base. "From Viacom" with "Viacom" in a bigger font, also fly towards the ring, settling inside it. The logo then constantly shines, occasionally flashing. At the end, a firework flash effect emerges from the logo.
- A short variant exists.
- A extended version also exists, where "From Viacom" streaks in after "Special" and "Delivery", followed by the border being formed, rotating and dropping down as a rainbow-trailing outline, before retracting and fading to gold, flashing once. The rest of the logo plays out normally.
Technique: Motion-controlled animation.
Music/Sounds: After a drum roll at the start, a majestic 13-note fanfare plays, with the last note held out. The last half plays for the short version, while it's extended for the long version.
Availability: Extinct. It was seen on the 1984 Twilight Zone Silver Anniversary special, as well as mid-'80s prints of classic Rankin-Bass TV specials (including Santa Claus Is Comin' to Town), and some TV movies from the era, among others.
6th Logo (December 1, 1985-May 24, 1987)
Logo: On a black background, we see a still image of the Viacom "V" logo in blue, and the name "Viacom" in white below.
Variant: On Really Weird Tales, the "V" and name are smaller and colored orange.
Music/Sounds: The closing theme of the show/TV movie or none.
Availability: Ultra rare.
- It was once seen on original airings of the first 3 episodes of 1st season of Matlock on NBC plus its pilot episode (from March 1986), as well as on the Andy Griffith reunion special Return to Mayberry and the first five made-for-TV movie revivals of Perry Mason, but most have all fallen victim of being plastered with the "V of Steel" or "Wigga Wigga", 1995 or 2003 Paramount Domestic Television, CBS Paramount Network Television ("Wallpaper"), or CBS Television Distribution logos.
- Surprisingly, a November 2013 airing of Return to Mayberry on Me-TV left this logo intact, followed by a silent 1995 Paramount Domestic Television logo. However, on November 21, 2017, a rebroadcast on said network had it plastered with the CBS Television Distribution logo as it used a newer print. It is also plastered on the film's DVD release and also the Blu-Ray version (said special is included as an extra on the season 1 Blu-ray of The Andy Griffith Show).
- It is preserved on the VHS releases of Return to Mayberry, Perry Mason Returns, Really Weird Tales, and a Brazilian VHS release of the Matlock pilot movie Diary of a Perfect Murder, among possible others.
- It was also preserved on Perry Mason: The Case of the Notorious Nun when it aired on Encore Mystery, but Encore Suspense airings cut the end theme off early and plaster it over with the CBS Television Distribution logo, while Me-TV and Hallmark airings plaster it over with the 1990 "Wigga Wigga" logo.
- It is preserved on the 2016 Kino Lorber DVD of Really Weird Tales, followed by the "Wigga Wigga" and CBS Television Distribution logos.
7th Logo (1985-1986)
- Opening: Against a space background with twinkling stars, a metallic steel outline of the Viacom "V" and "Viacom" in its familiar Palatino-like font zoom back with a metallic steel trail effect. The trail effect finishes as the "V" turns solid and metallic and "Viacom" turns solid grey. The logo shines in a similar manner as the "Special Delivery" logo before flying downwards and offscreen.
- Closing: Against a city skyline with a purple night sky with most of the building's lights switched on and twinkling stars (a colourised version of the city from the opening credits of The Honeymooners), the metallic textured "V" forms out of light particles. The word "Viacom" forms in the same manner as in the opening variant. The logo shines once completed.
Variant: An extended version of the closing variant exists on the sales tape for The Lost Honeymooners, where the logo shines multiple times after completing.
Technique: Early computer graphics.
Music/Sounds: The closing theme of the show. Promotional reels featured a voice over saying "Because Viacom (pronounced as "Vee-a-Com") presents, for the very first time in syndication...".
Availability: Extinct on television.
- Both variants appeared on a sales tape for The Lost Honeymooners.
- The closing variant has been seen on at least two Honeymooners specials, those being Jackie Gleason Presents: the Honeymooners Reunion and Season's Greetings From the Honeymooners. The former has not been seen since its one and only airing in 1985 while the latter was a special premiere for 3 lost Honeymooners episodes.
8th Logo (September 13, 1986-December? 1989)
Logo: We start out with a screen that's divided in two, with a black/purple gradient on top and silver on the bottom, with a bright light flare shining between. The silver part then rotates counter-clockwise (a la CBS/Fox Video), revealing it is a steel version of the "V" logo as the background changes to a black/blue/purple gradient. The word "Viacom" flies in from the upper-left of the screen and settles underneath the V", with it reflecting the text. The finished logo shines.
- A couple of "warp-speed" versions, the first of which is a slower version of the regular jingle and the second of which is an ultra warp speed version (featuring a higher pitched jingle), can be seen on various programs, if they haven't been plastered.
- VHS tapes containing this logo and select TV broadcasts have the "V" shining three times.
- A warp speed version of the three shines variant has been seen on the syndicated version of Super Sloppy Double Dare.
- There is also a variant where the "V" shines four times. It has been seen on episodes of Rawhide, Perry Mason, Matlock (seasons 1-4), Hogan's Heroes, The Adventures of the Little Koala, Finders Keepers (Toffler version), Easy Street (1986 series), and the 1986 revival of Split Second. There is also a warp speed version of this, as well as a rare ultra warp speed variant.
- There is a still variant.
- There is a variant where the "V" doesn't shine at all. It was only seen on We Love Lucy; the 30-minute re-edit of The Lucy-Desi Comedy Hour.
- On the 1987 Celebrity Double Dare pilot, the logo is revealed with a computer-generated effect before animating.
- There is also a B&W variant.
- There is another sped-up variant of this logo with the music at the normal speed.
- There is also a variant that plays at a slightly slower speed.
- On Fox's Family Double Dare, the logo fades in after the Nickelodeon logo with the "V" already in place, then the "V" shines two times before fading out.
- There is a variant where both the "V" and the word "Viacom" appear to be in higher contrast, making the logo look shinier than normally.
- One version had a midnight blue screen with text saying "DISTRIBUTED BY", and then after a second, it cut to the "V" in the middle of its animation, with the full music playing throughout.
- Another version cuts to when the "V" starts rotating. This is unofficially known as the "in-progress" variant.
- There is a variant where the logo starts off in black and white, but quickly changes to color. This was spotted on a 1988 rerun of The Andy Griffith Show on TBS.
- The British Braveworld Video VHS of King Creole has a variant that cuts off the first or so second from the logo.
- On an episode of The Life and Times of Grizzly Adams on GetTV, the logo starts fading during the second time it shines.
- On some episodes of 90s TBS Superstation airings of Perry Mason, the logo is colored green.
- On the 1988 Milwaukee Public Access (Viacom) parody of Star Trek titled Far Trek, cheap text in red that says "COMMUNITY ACCESS NORTHSHORE" fades in.
Technique: CGI animation.
Music/Sounds: Pindrop-like synth notes, followed by a descending synth chord. The audio becomes warped when "V" rises up and "Viacom" flies below it.
- In some cases, it used only the closing theme of the show or none.
- Some episodes of Cannon and Perry Mason on Me-TV (before that channel received updated CBSTD prints of the aforementioned episodes of both, though the aforementioned Perry Mason prints have since resurfaced on FETV) have/had the "V of Doom" music playing over this.
- Some episodes of Gunsmoke, Matlock (seasons 1-4), and one episode of Hogan's Heroes (seen in Australia) have the 1990 "Wigga-Wigga" music playing over this. A Russian print of Father Dowling Mysteries S1 EP3 also features this over the warp-speed variant, which continues into the 2007 CBS Television Distribution logo.
- A very rare variant of the extended warp-speed (3 wipes) variant includes a voice-over. This was seen on a sales tape for the un-aired game show I Predict. As the logo animates, the voice-over is heard saying: "A Ron Greenberg Production, in association with Viacom." (Pronounced "Vee-a-com", similar to Sandy Hoyt on Split Second).
- On a late-1980s print of the movie Running, the normal variant features two very faint copies of the theme playing and overlapping each other that are both off-sync with the animation, making them continue long after the logo fades to black.
Availability: Uncommon, bordering on rare in its unaltered form.
- Regular Variant (One Wipe):
- It is currently seen on Rawhide on Me-TV, Decades (occasionally) and H&I.
- It's also currently seen on most episodes of The Phil Silvers Show on Me-TV, Forces TV (United Kingdom) and occasionally seen on Decades, and it is preserved on the season 2 Shout! Factory DVD of the show, and on most episodes from seasons 3-4 of TPSS on DVD (season 1 on DVD and the British DVD releases use CTD instead), and was on most episodes of The Beverly Hillbillies, as well as Gunsmoke (mostly colour reruns) on Me-TV before they were issued updated prints by CBS, although for The Beverly Hillbillies, it can still be seen on some episodes (the earliest episode to have this is "Meanwhile, Back at the Ranch"), and as for Gunsmoke, it can still appear on certain episodes from season 14 (the third colour season) onward.
- It was spotted on the 1989 film Sonny Boy on TCM as well as AMC, and has been spotted on syndicated prints of Cannon films, such as Superman IV: The Quest for Peace.
- This can also be seen on most episodes of The Life and Times of Grizzly Adams on the recent DVD releases.
- Seen on '80s prints of other Viacom-distributed shows, including at one point in time, episodes of The Andy Griffith Show (particularly reruns on TBS), as well as episodes of I Love Lucy on Nick at Nite (as well as AMC briefly), Have Gun-Will Travel on Encore Westerns, various prints of The Cosby Show and Roseanne, Rawhide on the Hallmark Channel as well as Encore Westerns, The Millionaire on TV Land, and various episodes of Hogan’s Heroes on Forces TV in the United Kingdom and Fox Classics in Australia, among possible others.
- It is unknown if this was seen on '80s prints of The Dick Van Dyke Show, The New Adventures of Mighty Mouse, Petticoat Junction, The Houndcats, The Harlem Globetrotters (1970s cartoon), Hawaii Five-0, Amigo and Friends, Gomer Pyle: U.S.M.C., The Honeymooners, Whirlybirds and Our Miss Brooks, among possible others.
- It can be seen on the Perry Mason made-for-TV movies from 1987-89, and some from the earlier part of 1990 along with some prints of previous ones (though most use the warp speed variant), but DVDs plaster it over with the CBS Television Distribution logo. However, it is preserved on some VHS tapes such as the British VHS release of Perry Mason: The Case of the Lethal Lesson, but these aren't easy to come by, and as far as we can tell, have never been released to VHS in the United States.
- It was also seen on some episodes of Perry Mason on Me-TV before they were issued updated prints by CBS, but these prints can still be seen as of recently on FETV.
- This logo (and its extended variants) is also seen on various game shows syndicated by Viacom from 1986-1990, including Split Second, Double Dare (this includes recent prints on iTunes and on Paramount+), and Remote Control.
- The B&W variant can be found at the end of select VHS tapes of The Andy Griffith Show that were released by Premier Promotions, including notably The Andy Griffith Show Collector's Series Volume 12: Mayberry Classics, and was recently spotted on a Season 08 episode of Rawhide on Me-TV and H&I.
- This logo was also spotted on British VHS releases of Fun in Acapulco, King Creole, Roustabout and All in a Night's Work, older prints of Dempsey and Makepeace, Father Dowling Mysteries, a Decades broadcast of The Blue Knight (1975), at least one episode of The Twilight Zone on the French version of the Sci-Fi Channel, a Movies! broadcast of the 1971 docudrama Evel Knievel, a Escape (now Court TV Mystery) airing of the 1989 film Night Game, a recent TCM UK broadcast of Wild Geese II (1985), the 1987 Cannon film Three Kinds of Heat, which can be found on Netflix UK, Amazon Prime, Paramount+ and Epix.com, and international prints of seasons 1-4 (and some of season 5) of Matlock, though most use the warp speed variant. It does appear on a few Season 3-4 episodes of Matlock on CBS Justice (UK).
- The "in-progress" variant can be found on the MCA/Universal Home Video VHS of Super Force, the unsold Baby on Board pilot from 1988, as well as at least one episode of Rawhide on Me-TV.
- It has also been seen on some episodes of A Different World on Netflix.
- It was also spotted on syndicated prints of the 1979 Canadian sports drama, Running.
- This made a surprise appearance recently on episodes of All in the Family on Sky Go New Zealand (such as the pilot).
- This can also be seen on a late-2010s print of the film Katherine on YouTube Movies & Shows.
- The green version was only seen on 90s TBS Superstation airings of Perry Mason (such as the episode “The Case of the Fickle Filly”).
- Extended Variant (3-4 Wipes):
- The long variant (3 wipes) can be found on the Family Home Entertainment VHS of The Adventures of the Little Koala and was on at least one episode of Perry Mason on Me-TV before being issued an updated print by CBS, while the long version with 4 wipes is extremely rare, and made its premiere on the short-lived NBC-aired sitcom Easy Street, and was last spotted on the Toffler version of Finders Keepers on the now-defunct Nick GAS network. This is also seen on the aforementioned game shows distributed by Viacom in the late 1980s; reruns of these shows on Nick GAS, as well as Paramount+, retain the logo. The 3 wipes variant was also spotted on a 2017 FETV broadcast of the Perry Mason episode "The Case of the Poison Pen Pal".
- Silent Variant: Extremely rare. Originally, it could only be seen on syndicated TV prints of The Stepford Wives (the 1975 version), though it was recently spotted on the Forces TV print of the Hogan's Heroes episode "The Most Escape-Proof Camp I've Ever Escaped From", which is from season 2, although Fox Classics’ print has the theme present on it.
- Warp Speed Variant:
- This can currently be found on some episodes of Rawhide on Me-TV, Decades (occasionally) and H&I.
- It's also seen on older prints of Matlock (season 1-5, 1990 episodes; current TV prints use the 8th logo instead, while the DVD of S1 uses CBS/Paramount and every other season on DVD uses CTD instead). Oddly, FETV's print of the Matlock S1 episode, "The Don, Part 1" had this preserved. Many Season 3 and 4 episodes of Matlock on CBS Justice (UK) as well as a few season 2 episodes and 2 season 1 episodes keep this logo intact. Its spin-off Jake and the Fatman (DVDs and TV prints of seasons 1 and 2 use CTD instead.), Father Dowling Mysteries (including a few early season 3 episodes), and a Brazilian VHS of Fatal Confession: A Father Dowling Mystery (and DVD print) all have this logo.
- This is also preserved on the season 1 DVD release of Father Dowling Mysteries, preceded by CTD and can be seen on the other two seasons as well. Decades airings use the DVD prints of Father Dowling Mysteries as well.
- It was also seen on a 2016 British Horror Channel airing of Murder by Moonlight, and was presumably present on the film's original CBS broadcast.
- It is unknown if this is preserved on season 3 and 1990 episodes of S4 of Jake and the Fatman on DVD.
- The "DISTRIBUTED BY" variant is ultra rare, as it's only known to exist on Superboy. However, the show's DVD release from Warner Home Video retains it.
- It strangely appeared on that aforementioned program's episode "A Day in the Double Life".
- Warp Speed Variant (Extended): Extremely rare, usually plastered by either the "Wigga-Wigga", Paramount Domestic Television, CBS Paramount Domestic/Network Television ("Eye in the Sky" or "Wallpaper"), or CBS Television Distribution logos, though they have been spotted on a few episodes of Rawhide on Me-TV and H&I, and the 4 wipe version was spotted on an Australian television print of the Hogan's Heroes episode "Request Permission to Escape", which is the last episode of season 1. When the episode aired in the UK on Forces TV, the last wipe was cut off. It was also seen on UK airings of some episodes of The Life and Times of Grizzly Adams.
- Sped-Up Variant: Seen on Perry Mason: The Case of the Poisoned Pen. It was also seen on Season 3 and 4 episodes of Matlock, when last aired on CBS Justice in the UK.
- Ultra Warp Speed Variant: The ultra warp speed version can be seen on Netflix's prints, most official YouTube prints, some VHS tapes, and The Family Channel airings of The Super Mario Bros. Super Show and The Legend of Zelda (1989 cartoon), although international prints have the 1988 Saban International logo. The logo is retained on the DVD of the latter show The Power of the Triforce as well.
- Ultra Warp Speed Variant (Extended): Extremely rare. Could probably be seen on earlier prints of The Super Mario Bros. Super Show and The Legend of Zelda.
Legacy: Its CGI makes this logo a favorite among the logo community. It is known by the fan nickname "V of Steel".
9th Logo (January 1, 1990-May 11, 2000)
Logo: On a shaded blue background, a silver "V" flies in from the bottom, and moves towards the left. As it does so, a zig-zag line comes out of it to form the other letters in the word "VIACOM". The logo is seen shining throughout. The individual letters separate from the zig-zag line, with the "A" and "M" still having the form of zig-zags. The completed logo, which kind of looks like "\/I/\CO/\/\", shines.
- This is often unofficially nicknamed as the "Wigga Wigga" logo, derived from the sounds heard as the zig-zag line appears.
- Many people think the announcer is mispronouncing the name Viacom. It is indeed a long "i", like in "prize", although the original pronunciation of the name pre-1986 was indeed with a short "i", like in "pizza", hence the pronunciation "vee-a-com". Oddly, the post-1986 pronunciation was used by the announcer on the Magnetic Video logo several years before it became the official pronunciation.
- There is a very rare filmed variant seen on some TV movies from the era, like the 1996 Sabrina, the Teenage Witch television movie. Also seen on a British rerun as well as the Russian CBS Drama channel airing of the Father Dowling Mysteries season 2 episode "The Ghost of a Chance Mystery", which plastered over the "V of Steel" logo.
- Several shows have the name already formed during the later years, with the only animation being the shining of the letters.
- There is a text variation on this logo for Viacom Productions. It has the "VIACOM" text already formed, but a line slides in from the right and forms "PRODUCTIONS" in the Futura Extra Bold font, after which the "C" and the "O" in "VIACOM" shine. This shorter variation was seen on network TV productions from 1998-1999. There was another variant of this in which the text doesn't shine at all, used on Diagnosis: Murder.
- On reruns of the Sabrina, the Teenage Witch pilot on ABC Family (now Freeform), The Hub (now Discovery Family), Antenna TV, and Pluto TV, this logo is still (a la the 1985 "V of Happiness" logo) and followed by the 2003 Paramount Domestic Television logo.
- A black & white version of this exists on some prints of older B&W shows (though most feature the color version).
- On the 1997 TV movie The Right Connections, the words "in association with" are seen over the logo's background, then fades out when the animation starts. It was also spotted on another TV movie, In the Doghouse (1998), as well as the short-lived UPN series from 1995, Deadly Games.
- On WPIX's print of the Honeymooners episode "The Sleepwalker", the logo freezes before it is fully formed. The audio is distorted in this variant. It's likely an error in production.
- On the 1996 TV movie Brothers of the Frontier (last seen on CBS Justice UK, and Disney Channel in the United States) and a Me-TV airing of Matlock S7 episode "The Class", the short version of the logo is played in slow motion.
- On the 1998 TV movie Inferno and the 1999 TV movie The Apartment Complex, the Productions variant has the text "Viacom Productions, Inc. Exclusive Distributor" in two lines below.
Technique: 2D motion-controlled animation. This logo was animated by Atlantic Motion Pictures.
Music/Sounds: Again, there have been several musical variations accompanied with a voice-over by Don LaFontaine saying "Viacom" near the end:
- Usually, a synthesised rock score is used, complete with drums, horns, and even a guitar. Telephone-like "wigga-wigga" sounds are heard as the line zig-zags.
- For the (then-)newly-formed Viacom International, the same logo is accompanied by different music. A synthesised whoosh and timpani drum is heard first, leading into a jingle played on a flute sample (Korg 03R/W) being heard as the line uncurls. As the logo finishes, a faint choir is heard in the background. Synthesised "shining" sounds can be heard throughout the entire logo. The LaFontaine voice-over is still heard. Composed by Michael Rubin, known for his work on Blue's Clues.
- There is a version where the LaFontaine voice-over cuts in earlier.
- Some versions have no LaFontaine voice-over. The Viacom Productions logo is one of these, except the variant used on Diagnosis: Murder. An extremely short version with no LaFontaine voice-over was seen for a brief time in 1996. This version is also followed by the 1995 Paramount Domestic Television logo.
- There was a warped version during later years.
- There is a low toned variant for the short version that appeared after an episode of The Twilight Zone.
- In some cases, it used the closing theme of the show, generic network music on CBS, NBC, and ABC, or it was silent.
- There is a variant with the "V of Doom" theme playing instead on several early-1990s syndie prints of classic TV movies from the era, plastering the 1976 filmed logo.
- There is another variant with the "V of Doom" music playing faintly instead on some episodes of The Twilight Zone on Syfy, Perry Mason, and The Honeymooners both on Me-TV and last aired on WGN America. Sometimes, the short version plays with the normal music, but the "V of Doom" music can be heard again faintly in the background. This is sometimes called the "Ghost of the V of Doom".
- There is a variant with the "V of Steel" theme playing instead on one episode of Gunsmoke as well as a Hungarian-dubbed rerun of the Father Dowling Mysteries season 1 episode "The What Do You Call a Call Girl Mystery" on AXN Crime. Father Dowling Mysteries S2 EP1 on the Russian CBS Drama channel also features this.
- One episode of Rawhide on Me-TV has the warp-speed version of the logo with the warp-speed "V of Steel" music playing over it.
- A variant with the sped-up "V of Steel" music was reportedly sighted on a British rerun of the Matlock episode "The Brothers".
- Another variant with the warp-speed VoS music playing under the regular version was spotted on a Hungarian-dubbed rerun of the Father Dowling Mysteries season 1 episode "The Mafia Priest Mystery: Part 2" on AXN Crime. This is unofficially called the "Ghost of the V of Steel". This may also have been spotted on an Australian airing of a Jake and the Fatman episode.
- The Viacom Productions variant has used the 1999 music from the final logo below on certain occasions. This has been sighted on an international print of the eighth episode of S7 of Sabrina, the Teenage Witch, "Bada-Ping!", an Antenna TV airing of Sabrina, the Teenage Witch S7 episode "Sabrina Unplugged", and has also been reported to appear on some episodes of the final season of Diagnosis: Murder.
- A variant of the original "Wigga Wigga" logo without the announcer in it also exists.
- On the TV movie My Body, My Child, the warped theme plays over the regular variant.
- A variant with the "Pinball" music was reported on a public domain cartoon which aired on a religious TV channel. This has yet to be confirmed.
- At the end of a Russian print of Don’t Be Afraid of the Dark, the 1971 Lorimar jingle plays over this logo. This is due to a plaster error.
Availability: Quite common. This logo is quite infamous for plastering the older Viacom logos. Many of the shows that had this logo have been updated with either the Paramount Domestic Television, the CBS Paramount Domestic or Network Television logos ("Eye in the Sky" or "Wallpaper") or CBS Television Distribution logos by now, especially on DVD releases, but it is still seen on some shows and TV movies.
- Regular Variant: It was spotted on the film I'm All Right Jack on TCM, the miniseries The Gambler Returns: The Luck of the Draw on Grit (and possibly the DVD release), two episodes of Cannon on the season 3 DVD (and one episode on Me-TV, S03 E03,) syndicated prints of Cannon Group films such as Masters of the Universe, and one episode of The Life and Times of Grizzly Adams on DVD. It has been spotted on reruns of colour episodes of Gunsmoke on Me-TV and TV Land, albeit in split screen form on the latter channel, and was also spotted on The Alvin Show when rerun on Nickelodeon. However, recent prints of Gunsmoke episodes from Season 12 (the first colour season) and Season 13 and are now restored and now use CTD, though it can possibly still be spotted on almost all other episodes from Season 14 on (needs further confirmation). It was also seen when Have Gun-Will Travel aired on Encore Westerns in the early 2010s, as well as some episodes of Perry Mason, Hogan's Heroes (these prints now air on UK television network Forces TV and Australian cable channel Fox Classics), and The Beverly Hillbillies on Me-TV and occasionally Decades before they both were issued updated prints by CBS (though it can be still be found in the majority of colour episodes of The Beverly Hillbillies (S05-S09) and formerly on select episodes of Gomer Pyle: U.S.M.C.; for the latter show, all episodes have been restored and use either CBS-Paramount or CTD. FETV prints of Perry Mason still have this logo intact on many episodes. In the past, episodes of I Love Lucy and The Lucy-Desi Comedy Hour on Nick at Nite and TV Land had this logo as well. It could also be seen on the Perry Mason TV movies from 1991-95, and some prints of older ones, but DVDs plaster it with the CBS Television Distribution logo. The high pitched variant was recently spotted on a British television broadcast of California Gold Rush. This can also be found on Family Affair, My Three Sons (it also appeared on Season 11, Episode 12 of that show after the CBS Television Distribution logo on a June 14, 2018 airing on Me-TV), VHS releases of Payoff (1991), a True Movies UK broadcast and Me-TV airings of the 1973 TV film A Dream for Christmas, the 2009 Warner Archive DVD-R of Don't Be Afraid of the Dark (1973), the Republic Pictures VHS of Rent-a-Kid, the Prism Entertainment VHS of Memories of Murder (The original Lifetime broadcast used the warp speed "V of Steel" logo instead), VHS copies of The Right Connections, The Operation (AKA: Bodily Harm) (plastering the 7th logo which was used on the original CBS broadcast and also kept on a Lifetime airing), recent Movies! broadcasts of Day of the Animals (1977) and The Night the Lights Went Out in Georgia, the Mexican VHS release of the Greatest Heroes of the Bible episode "Abraham's Sacrifice", They Watch, the Starmaker Video VHS releases of Last Train from Gun Hill, Donner Pass: The Road to Survival, Little Lord Fauntleroy (1980), The Incredible Rocky Mountain Race, and Perry Mason: The Case of the Lost Love, among possible others, a Brazilian VHS of the Sunn Classics adaptation of The Fall of the House of Usher, the Kino Lorber DVD of Really Weird Tales (after the 5th logo), a Brazilian VHS of the Italian film Blood Ties, the Vidmark Entertainment VHS of Murder by Moonlight, and international prints of Rawhide, along with some recent prints on Heroes & Icons. It was also spotted on a 2005 Superstation WGN (now NewsNation) airing of Delta Force 2: The Colombian Connection (1990), an old syndicated print of Alone in the Dark (1982), a 2003 WE TV airing of Tears in the Rain (1988) and Sky Go New Zealand prints of some episodes of All in the Family like season 2 episode 6.
- Warp Speed Variant: It's currently found on Matlock on WGN America, Me-TV, Decades, FETV, Pluto TV, and Hallmark Movies & Mysteries (it plasters over the the 7th logo on many episodes from seasons 1 to 4, along with earlier season 5 episodes, and the 5th logo on later syndicated prints of the pilot episode for that show; DVDs use the CBS/Paramount "Wallpaper" logo for season 1 while 2-9 have CTD). Some episodes from seasons 6 and 7, and possibly 8, use the regular variant instead. Also seen on the first 3 seasons and early season 4 episodes of Sabrina, the Teenage Witch on Antenna TV, Pluto TV, and Fuse (DVDs have the CBS/Paramount "Eye In The Sky" logo for season 1, while seasons 2-3 have the "Wallpaper" logo and 4-7 have CTD. Hulu prints use the CBS/Paramount "Wallpaper" logo for season 1). It's also seen on the first five seasons of Diagnosis: Murder on DVD, Encore Suspense, Me-TV, Decades (occasionally), and Hallmark Movies & Mysteries (however, DVDs of season 2 use the CBS/Paramount "Wallpaper" logo instead). It was also preserved at the end of the DVD print of the Jake and the Fatman S4 episode, "It Never Entered My Mind", which is included on the Diagnosis: Murder season 1 DVD. It is unknown if this same print is retained on the Jake and the Fatman complete series boxset, or if said boxset retains this logo on later season 4 episodes as well as S5 episodes.
- Ultra Warp Speed Variant: The version where the LaFontaine voice-over cuts in earlier was formerly seen on S1 episodes of The Twilight Zone on Syfy (though some episodes were known to contain the 2nd logo); recently, Syfy and Me-TV had acquired new, updated prints with the CBS Television Distribution logo, making the logo quite rare. It may still be intact on some episodes of Sabrina, the Teenage Witch, and was spotted on a December 2018 Me-TV broadcast of the Gunsmoke episode "P.S. Murry Christmas", and can possibly be seen on episodes from the later seasons. It was also intact on many Season 17 episodes of Gunsmoke on the UK CBS Channels. This was also seen on at least one episode of Rawhide on H&I and the TV movie My Body, My Child on True Movies UK. This variant appeared on some Season 2 episodes of Matlock and some season 2 episodes of Father Dowling Mysteries when aired on CBS Justice (UK).
- Productions Variant: Seen on season 4 episodes of Sabrina, the Teenage Witch and Seasons 5 through 7 episodes of Diagnosis: Murder, among other Viacom productions at the time.
- International Variant: It was present on syndicated and international prints (though some used the regular variant) of The Cosby Show and Roseanne, but it is now plastered with the Carsey-Werner Distribution logo, though some prints have survived, but not all of them. The international version, and sometimes the regular variant, can be seen on some episodes of A Different World on Netflix, including the pilot, and was also seen on Terrytoon prints that were distributed around in the 1990s, as well as reportedly, one episode of The Beverly Hillbillies on the Fox Classics Network in Australia.
Legacy: Another beloved logo by some for its CGI, music (especially on the International variant), and voice-over.
10th Logo (September 24, 1999-August 8, 2004)
Logo: On a smoky blue background, we see the letters of "VIACOM" in a glass font zooming out, being stacked in front of each other, then spreading out. The background is full of the letters of the word along with a blue smoke effect that slowly clears out. After "VIACOM" settles, the text "PRODUCTIONS" in Futura Extra Bold moves up ala the "Float In" animation of Microsoft PowerPoint, with a line and the byline "a Paramount company" (in the Paramount Pictures logo's font) fading in below it.
- A still version of this logo exists (a la the 1985 "V of Happiness" logo).
- In 2002, the words were made bolder, and the letters at the start are brighter.
- Sometimes on the 2002 version, "in association with" spreads out above.
- Multiple 16:9 variants (usually of the 2002 version) exist - one stretched from 4:3, one cropped to 16:9 (seen on widescreen movies and shows), and a native 16:9 version. The cropped version may also be zoomed out with borders (to account for the two aspect ratios).
- Another rare 16:9 version exists wherein the 4:3 version is zoomed out without borders, thus causing the sides of the letters to copy themselves into three. This can be found on the French printing of the TV movie Finding John Christmas (entitled À la recherche de John Christmas).
- A shorter version cuts to either the first quarter or to the last.
- There is a slower version.
- A filmed version appears on some TV movies.
Technique: CGI animation.
- A descending crystallised wind chime-like sound effect culminating in a synth explosion, followed by a robotic voice saying the word "Viacom" faintly.
- The robotic voice was shortened in 2002.
- Very early broadcasts featured the 1990 and 1998 network TV music. This can be seen on "updated" airings of season 7 episodes of Diagnosis: Murder on Me-TV and the season 4 episode of Sabrina, the Teenage Witch entitled "The Wild, Wild Witch".
- There is also a silent variant.
- A version in which the wind chime sound effect plays faster also exists.
- A sped-up higher pitch version also exists.
- Sometimes, it has the end theme of the show or TV movie or generic network music, as seen on NBC and CBS.
Availability: Fairly common.
- It can be seen on any show or TV movie produced by Viacom from 1999-2004; these include seasons 4-7 of Sabrina, the Teenage Witch on Antenna TV and Pluto TV (plastered on the DVDs by the CBS Television Distribution logo) and Fuse, The Division on Start TV, season 1 of The 4400 last aired on USA Network, and seasons 7 & 8 of Diagnosis: Murder on Me-TV, Decades (occasionally), Encore Suspense, DVD, and Hallmark Movies & Mysteries, as well as the final two TV movies spun off from that show (however the DVD print of the last film "Without Warning" uses the CBS Television Distribution logo instead).
- The still version can be seen on some season 8 and "updated" season 7 episodes of Diagnosis: Murder on Me-TV, Encore Suspense, Decades (occasionally), Hallmark Movies & Mysteries, DVD releases, and original CBS airings from 2000-2001.
- It was also spotted at the end of several made-for-TV movies such as Hysteria: The Def Leppard Story, A Diva's Christmas Carol, Three Blind Mice, Bad Apple and Bang Bang, You're Dead, among others.
- It was also seen with the Triage Entertainment logo on the Lifetime series Beyond Chance, which hasn't been reran for years.
Legacy: It's not a well-known logo like the previous ones, but it's considered another well-made logo with some really cool effects.