From Audiovisual Identity Database

Descriptions by


The Omroepvereniging VARA (originally Vereeniging van Arbeiders Radio Amateurs until 1957, but today it's no longer an acronym) is a Dutch public broadcasting organization that operates with the Netherlands Public Broadcasting. The company mostly broadcasts shows about labour and working, but also participated in broadcasting on other genres including children's shows like The Smurfs and sitcoms. It also operates on some of the Dutch parts of Belgium.

More logos can be seen here.

1st Logo (1990-1995)

Logo: On a black background, we see various silver lines. A red ball is seen crossing them and drops down few of the holes of these lines. The last cut features the lines seen from above and they're revealed to make the word "VARA". The ball moves to the bottom of the "R" and the lines move away to reveal the trademark logo. A red exclamation mark is in place of the line of the "R'. The background changes into a multicolored light background before the whole thing cuts away for almost a second.


  • On invision continuities, the logo is shortened, and when the lines move away the background doesn't change. The trademark logo moves to the top-left corner to start the continuity.
  • A production version has the logo still.

Technique: Everything.

Music/Sounds: TBA

Availability: Extinct. The normal animated logo was seen during VARA programming on the NPR channels. The production logo may be still seen somewhere around.

Legacy: The abrupt ending of the logo is very odd, they could have shown the ending result for a few seconds before cutting away.

2nd Logo (1995-2002)

Logo: We see various people painting a red exclamation mark on a white surface or wall. The VARA logo fades in at the top-left.

Technique: Live-action.

Music/Sounds: TBA

Availability: Extinct. Used in tandem with the previous logo.

4th Logo (2002-200?)

Logo: On a black/red red light background, a red box featuring an exclamation mark is seen along with the word "VARA". There's some variants in which the box does an specific action.


  • The box may walk in and stop at the left of the word.
  • The box may dance in one of the variants.
  • Another variant shows the box moving fastly all of a sudden and then settling into place.

Technique: The box moving.

Music/Sounds: Depends on the variant.

Availability: Extinct. Again, found during VARA programming on NPR channels during the time.

Cookies help us deliver our services. By using our services, you agree to our use of cookies.