Ubisoft Entertainment

From Audiovisual Identity Database


Ubisoft Entertainment, known as Ubi Soft Entertainment (with a space) prior to 2003, is a French game development company that is among one of the most successful, establishing many subsidiaries worldwide. They are most famous for making the Far Cry, Rayman, Splinter Cell and Assassin's Creed franchises.

1st Logo (1986-1995, November 21, 2010)

Ubi Soft Entertainment (1995?).png

Logo: The word "UBI" is written in a large font, with a hand-written "Soft" over it to the lower right corner. Below the logo, "ENTERTAINMENT SOFTWARE" is seen.

Technique: None.

Music/Sounds: None.

Availability: Extremely rare. Most recently seen during the credits of Raving Rabbids Travel in Time on the Wii, as an easter egg in relation to the game's time travel theme.

2nd Logo (1986-1995)


Logo: Just the company name written on a black background. "UBI SOFT" is in the ITC Lubalin Graph Std Bold font in capitals, and "Entertainment Software" is in italics below.

Technique: None.

Music/Sounds: None.

Availability: Extremely rare. Was seen on Street Racer (1994), though this kind of logo was also used on box covers.

3rd Logo (September 1, 1995-November 14, 2003)

Logo: Against a shining rainbow background, a black logo ("Ubi Soft" and "ENTERTAINMENT", the latter is in spaced-out letters to fit the width of "Ubi Soft") comes, turns left and right, then places itself to the center. The background condenses to the rainbow cap over the logo, which becomes white.


  • On Splinter Cell, the logo fades in a green night vision equipment, with the in-game music.
  • On Arcatera: The Dark Brotherhood, the logo forms from the full moon with light ray effects.
  • The logo is a still shot on Rayman and other games for Nintendo 64 and Game Boy, as well as for the game Myst III: Exile. Sometimes the still logo has white background, as on Player Manager 2002.
  • Sometimes, the logo is black and white, which can be found on Game Boy Color games that are backwards compatible with the original Game Boy.
  • There's another version seen on Hexcite for the GBC where the text zooms in on a white background. After that, the rainbow cap wipes in.
  • The logo is sped-up in Scrabble for the GBA.
  • On some GBC games, the logo appears with the game title and copyright shown below, or the "LICENSED BY NINTENDO" text instead.
  • The color of "ENTERTAINMENT" is yellow-ish on All Star Tennis 2000 for the GBC. On Hexcite and Dinosaur for the same console, it's bright green.
  • Dinosaur for the GBC also has the logo seen on the top instead of the center.
  • On the PC version of Rayman 3: Hoodlum Havoc, the slightly-rippling logo takes place at the night sky and it forms from shines of light.

Technique: The logo moving, the light transforming into the cap.

Music/Sounds: A fast-descending wind-chime intro, followed by a mellow 8-note piano composition. After a few years, most games abandoned the piano, only leaving the wind-chime sounds and a dark sounder after it.

Music/Sounds Variants:

  • On Splinter Cell, the game's music plays at the end.
  • On Rayman, an orchestral composition is played.
  • Sometimes (specifically for the still variant) the main theme of the game is played over the logo instead.
  • The Hexcite version of the logo used a 6-note theme.
  • On Rayman 3 and other games, the opening theme is heard.

Availability: Common. Seen in Sub Culture, Theocracy, Silent Hunter II, among other games. This logo was used in tandem with the "Spiral" logo for a short time. Most recently seen during the credits of Raving Rabbids Travel in Time on the Wii, as per its time travel theme.

Legacy: A nostalgic logo to many, due to its appearance on many classic games and calming nature.

4th Logo (November 10, 2003-2009)

Logo: We zoom out of a glowing purple tunnel containing many white rings. The light becomes more intensive and the tunnel later collapses on a black background into a purple circle with helixes. The stylized text "UBISOFT" flips in letter-by-letter.


  • On Myst IV: Revelation, the short version of the logo is used, then when the animation is complete, the circle turns into the Team Revelation logo, with the text "TEAM REVELATION" and "PRESENTS" fading in underneath the logo. Then, the logo zooms out and blurs out, starting the intro of the game.
  • On 187 Ride or Die, the short version of the logo is used, then when the animation is complete, the circle turns metal.
  • On Assassin's Creed, the animation is accompanied by chemical formulas, and the whole logo is inverted. The music is also slightly muffled.
  • On the trailer for Act of War, the logo is formed from liquid metal.
  • There are other variants in some games, including the still white-background variant.
  • Sometimes, the text "presents" is under the "UBISOFT" text in white.
  • On the GameCube version of Winnie the Pooh's Rumbly Tumbly Adventure, a slowed down, lower-pitched version of the logo plays.
  • On the Wii versions of Rayman Raving Rabbids 2, Rayman Raving Rabbids: TV Party and Raving Rabbids Party Collection, the logo starts glitching with TV static while bunny ears are appearing during the glitching.
  • On Rayman 4: Beta Version, the logo begins with some futuristic machines and some formulas around. Then, a sphere filled with lasers, emerges from it. The sphere changes in the Ubisoft orb, while the same "UBISOFT" text wipes in from the left to the right in a liquid effect. Then the scene fades to a laser circle scene, also seen in the beginning, while it zooms in on the black background.
  • On Prince Of Persia, a blue cresent moon shines in, while the background fades into a blue night sky background. Then the text "UBISOFT" wipes in by waving into view. We see the moon fading into the Ubisoft orb from the left side, which shines while the "UBISOFT" text becomes normal. After a few seconds, the text wipes out backwards and the orb shines away, making the background black. The text "UBISOFT PRESENTS" wipes in with a blurry effect, along with "A UBISOFT MONTREAL PRODUCTION" under, with the text "FOR HINTS, TIPS AND WALKTHROUGHS PLEASE VISIT WWW.PRINCEOFPERSIAGAME.COM/HELP/" also appearing at the bottom of the screen in small script. The text shines, then fades out.
  • On Shaun White Snowboarding, the logo is created from a vortex of snow and is on a snow background. The logo shines, and then gets covered by a snowstorm.
  • A short version also exists, in which the logo begins with the tunnel making a bend, but now the tunnel zooms out faster, along with the text animation. When the text flips in however, the animation is slowed down.

Technique: Very good CGI.

Music/Sounds: A catchy and dreamy synth trance-like jingle with quiet whooshing in the background, usually ending with a fading ding.

Music/Sounds Variants:

  • On the short version, the music is shortened to the first 4 ticks, and the ding comes immediately.
  • On Monster 4x4: World Circuit, the logo's sounds are replaced by race car motor sounds.
  • The short version will sometimes have the full music in warp speed, examples include And-1 basketball and Bomberman Hardball

Availability: Common. First appeared as a variant on Prince of Persia: The Sands of Time. The logo was introduced formally in 2004. Appears on Prince of Persia games until 2009, the original Far Cry, Totally Spies! Totally Party, Open Season, Peter Jackson's King Kong, and many more games.

Legacy: Another nostalgic favorite from Ubisoft, particularly due to the music.

5th Logo (June 25, 2009-May 31, 2017)

Logo: On a black background, a light blue orb flashes in, which quickly zooms toward us as we see several lines move into it. As the orb zooms through the camera, we see a tunnel made of smoke and spirals. It disappears as more lines appear and form the Ubisoft logo, which starts as shiny chrome before becoming 2D.


  • There is a shortened version where the logo starts right before the swirl forms.
  • On I Am Alive, the logo is black and white, shaking violently, and viewed through dust clouds.
  • On Sports Collection, the logo lies on the grass and has a Pune division indicator.
  • On Style Lab Makeover, the background is lime, and the pencil projects from below.
  • On trailers for Raving Rabbids Travel in Time, a rabbid is seen in a time vortex letting out a scared "Bwaaaaah!" forming the logo, on the Wii version of the game the logo fades into the washing time machine.
  • On Rabbids Go Home, rabbids steal the logo at the end, which would slide the text "UBISOFT PARIS PRESENTS". On trailers for the game, the logo fades into the moon.
  • On Prince of Persia: The Forgotten Sands, the logo is formed by a vortex of sand and is on a sand background.
  • On Assassin's Creed: Revelations, the logo is black and white and giltching.
  • On Rayman Origins and Rayman Legends, the swirls at the beginning are accompanied by the Lums from the game. As the camera moves into the orb, more Lums appear and fly outwards. Once the logo forms, Globox's hand appears and slaps the logo, transitioning it into the UbiArt Framework logo. This variant also contains different music.
  • On the Xbox 360 version of Just Dance 3 and Just Dance: Greatest Hits, the game's jingle was used accompanied with the menu's background before a light sweeps away the logo.
  • On games from the Just Dance series (starting with Just Dance 4), the logo is in a lower pitch (to blend in with the Just Dance theme song) and the orb turns into a disco ball at the end, accompanied by the Just Dance sting.
    • On Just Dance 2015, the logo starts right before the circle forms.
    • On Just Dance 2016, 2017 and Yo-Kai Watch Dance the tunnel is replaced with trails of pink cubes, which form the logo. The logo then zooms in and the "UBISOFT" text vanishes as the orb changes into the disco ball.
  • Some 3DS games have a different version of the logo to accompany the features of the system.

Technique: The flash, swirls of light, and the orb changing.

Music/Sounds: 2 crystallized dings combined with a few synth notes, then 2 more dings, and one final synth chord.

Music/Sounds Variants:

  • On the shortened version, the logo contains faster synth cords and swooshing sounds, plus the ding sounds different.
  • On Rocksmith for the XBOX 360, PS3 and PC, the last note of the music is a rock chord.
  • On Discovery Tour by Assassin's Creed: Ancient Egypt (also in Assassin's Creed: Origins in the Discovery Tour mode), it's worth noting that the final synth chord, which has been arranged, was played when encountering a Ubisoft Behind the Scenes station during a tour. Also, a reverse effect was played when the narration is finished.

Availability: Very common. Seen on Assassin's Creed 2, Assassin's Creed: Brotherhood, R.U.S.E., Silent Hunter 5, and other current games by Ubisoft. Many Ludia games also have this logo.

Legacy: This logo is just as popular as the previous one, thanks to its reworked animation and charming music.

6th Logo (June 12, 2017-)

Ubisoft Logo 2017.png

Logo: On a black background with a dim white glow, there is a somewhat misaligned white ring in the middle of the screen. The ring then quickly unravels into a simplistic and blocky version of the Ubisoft logo from before. As this happens, "UBISOFT" appears below, this time in a more plain font with the "O" in the same style as the ring seen in the beginning. The logo then expands out and unravels itself, wiping away the text before thinning out.


  • On UNO, Several Uno cards fly around then form the logo, which then animates normally.
  • On Far Cry 5, the logo is superimposed on a barn wall.
  • On Just Dance 2023 Edition, the logo is on a blue background with several thumbnails of Just Dance routines in the background. This is similar to other Just Dance variants.

Technique: The ring unraveling. The animation has a 30fps version and a 60fps version.

Music/Sounds: A violin note growing in volume before stopping, and then another one with a piano note. Also, it sounds similar to the previous logo's music.

Availability: Current. While the logo was first introduced at E3, the animated version was first seen on Mario + Rabbids: Kingdom Battle and has appeared on every game after it.

Legacy: Many gamers considered this logo to be a downgrade compared to the previous logos.

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