UTV Motion Pictures

From Audiovisual Identity Database

(Redirected from UTV Motion Pictures (India))

Background

UTV Motion Pictures was the film division of UTV Software Communications, an Indian media company founded in 1990. In January 2012, UTV became a wholly owned subsidiary of The Walt Disney Company. The company stopped producing domestic films in 2017 and now functions strictly as a distributor. The company currently distributes titles from The Walt Disney Studios including Walt Disney Pictures, Pixar, Marvel Studios and Lucasfilm. The unit doesn't distribute titles from 20th Century Studios, and Searchlight Pictures because titles from both units are distributed by Star Studios.

1st Logo (2000)

Logo: We pan across the 3D letters "U", "T" and "V", each letter being a different colour ("U" being bronze, "T" being yellow and "V" being blue). Each letter also emits sparkles, and a lens flare is seen rising on the "V". We then end up on a green grid background with the letters turning (the T towering above the other letters) all omitting a shining effect as "MOTION PICTURES" flashes in below and a lens flare flies across the middle. 2 red, green and blue lines appear next to the top of the "T".

Technique: CGI animation.

Music/Sounds: A synthesized orchestral crescendo that segues into a short brass fanfare.

Availability: Was only seen on Fiza.


2nd Logo (2003-2004)

Logo: On a green lined surface, a lotus bud opens, encircled with golden trace, and the Indian woman appears inside. Several arrow-shaped particles encircle the woman (Paramount-style) and the name zooms in below.

Technique: Pretty cheap animation.

Music/Sounds: An Indian rock tune.

Availability: Very rare. This can be seen in two films, Chalte Chalte and Lakshya.


3rd Logo (2005-2007)

Logo: On a black background, we see three jars of blue, green and red paint, and a hand plunging fingers into them. Then the jars appear from the top and the hand draws three parallel lines to the right. The name "UTV" fades in over the lines with the text "MOTION PICTURES" fades in afterwards.

Variants:

  • Sometimes, mostly on early films, the word "RELEASE" appears below "MOTION PICTURES".
  • Most of the time the three jars disappears into black.
  • At the end of The Namesake the logo is sped up a bit.

Technique: Live-action merged with computer-generated images.

Music/Sounds: Soft string tune starting from a cymbal hit, along with an Indian wind instrument.

Availability: Seen on Indian movies from the time. The "RELEASE" variant was spotted on Shaadi No. 1.


4th Logo (2008-2009)

Logo: Again, we see three paint jars and a hand that tips inside. As the lines drawing begins, the surface flips, showing the logo already formed on the opposite side. The light shines behind the logo.

Technique: Live-action with CGI.

Music/Sounds: Either the last logo's theme or silence.

Availability: Seen on Indian movies from the time.


5th Logo (2010-July 14, 2017)

Logo: We see a silhouette of an Indian woman letting green powder off her hands. Then we switch to the brightly-lit blue plain, where the woman plays with green steam, sending it forth to another people, who proceed their dancing and playing, changing the powder color to blue through red. Finally there are three people together with all colors around, which swirl and cover the silvery "UTV" word appearing from thin air. The logo pans around and casts shadow.

Variant: An early version of the logo with more brighter colors and "don't blink" below the wordmark was been spotted.

Technique: A mind-blowing combination of live-action and CGI. Mostly created by Hong Kong's Centro Digital Pictures.

Music/Sounds: A rhythmic theme similar to classical Indian music.

Availability: No longer current. Can be seen on newer Indian movies. May or may not appear on Indian releases of Walt Disney Pictures, Pixar, Marvel Studios and Lucasfilm movies.


Cookies help us deliver our services. By using our services, you agree to our use of cookies.