Truly Original

From Audiovisual Identity Database

Descriptions by

Captures by

Video captures courtesy of
Broken Saw


Truly Original is a production company formed by a merger between True Entertainment and Original Media in 2017.


Logo: On a black background, we see the white words "tru y" and "or ginal" fading in as three lines come in (blue going down, gray going straight, and red going up) forming the missing letter "l", and "i". The words now read "truly original".


  • 2018-2021: "part of EndemolShineGroup" (in its corporate font).
  • 2021-: "We are Banijay" with the Banijay logo at the left.

Variant: A sped-up version of this logo exists.

Technique: The lines.

Music/Sounds: Either a whoosh sound or the 2021 Banijay theme.

Availability: Pretty common.

  • This logo was seen on new seasons of the six shows that were originally produced by True Entertainment and Original Media which are The Real Housewives of Atlanta, Swamp People, Ink Master, Don't be Tardy, The Real Housewives of Potomac and Summer House.
  • Also this appears on new shows from this company such as Deal or No Deal and the US version of Would I Lie To You?.

Legacy: This logo is anything but original.

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