Trimark Home Video
Vidmark Entertainment was formed in 1984 by Vidmark, Inc. as a home video distribution company to distribute various low-budget movies, especially from the Trimark library. It would later reincorporate as Trimark Home Video in 1997, as Vidmark, Inc, was renamed Trimark Holdings, Inc. In 2000, it was folded into Lions Gate Home Entertainment with the acquisition of Trimark. On November 3, 2017, the Vidmark name was revived by Lionsgate as an app for Roku showcasing the Vidmark/Lionsgate library.
1st Logo (1984-December 1988)
Nickname: "Vidmark in Space"
Logo: On a zooming blue space background, we see the Vidmark logo colored in fuchsia, with "VID" in a solid form and "MARK" in a segmented form, all on a thinly striped pendant shape. It flies in from the top right, swiveling itself in. As it rests in the near-center, the word "ENTERTAINMENT" later fades-in below.
FX/SFX: The Vidmark logo flying in, “ENTERTAINMENT” fading in.
Music/Sounds: A 3-note horn tune, followed by 3 drumbeats, combined with 3 horn notes, an electric guitar, and a synth flourish.
Availability: Very rare. Tapes that may have this logo include The New York Ripper, Killing Cars, Midnight (1982), Bloodstalkers, and Izzy and Moe, among others.
Editor's Note: Dated effects for 1984. The swiveling is just the logo being squashed and stretched the same way, rather than actually flipping. The space background is not the best quality, and the whole thing resembles a TV show intro from the 70's.
2nd Logo (March 18, 1988-January 1, 1998)
Nickname: "Colored Lasers"
Logo: On a black background with a "trail" effect, the Vidmark logo, now mauve gradient, flies down from the top. Lasers colored neon green, pink, gold, and aquamarine, etch the grooves in "MARK". The word "ENTERTAINMENT" wipes in from the left to the right via a light effect. The logo shines and then zooms toward the screen.
Variant: One version of the logo is more centered, and the logo doesn't zoom towards the screen at the end.
FX/SFX: The zooming effects, the trail, the "lasers". Much more effort here.
Music/Sounds: An upbeat disco fanfare. A few releases have it silent.
Availability: Much more common than the previous logo, but still uncommon. Examples of tapes to have this logo include Interceptor, Trading Mom, Hong Kong 97 (the 1994 film), Teresa's Tattoo, The Little Patriot (it is preserved on the Echo Bridge DVD of that film, under the title of Sign of the Otter: The Little Patriot), and Freefall, among others. It was also spotted on VUDU and Tubi's prints of American Kickboxer 2 and the Amazon Prime and Tubi prints of The Last Days of Frank and Jesse James.
Trimark Home Video
(May 13, 1997-August 2001)
Nicknames: "Lion Triangle", "The Trimark Lion"
Logo: The same as the movie counterpart, only difference is that the triangle is already formed. We later see shining lines on the triangle and a gold comet like streak fly from the left revealing the text "HOME VIDEO", replacing the word "PICTURES".
FX/SFX: The zooming effects, the trail, and the shine.
Music/Sounds: A synthesized score with a jungle-like rhythm.
Availability: Seen on Trimark videos and some DVDs such as Meet Wally Sparks, Cube, Chairman of the Board, The Peacekeeper, All of Me, the Saturday Night Live best of compilations, Mean Guns, and Hercules in New York, among others. Also appeared on a VHS-sourced print of Black Magic Woman on Amazon Instant Video, the 2003 Lions Gate DVD of Kickboxer 2: The Road Back (Before the Kings Road logo) and Amazon Prime's print of Heaven's Burning.
Nickname: "The DVD Triangle"
Logo: We see a black background, with purple triangles moving onto it. Then a flat orange pyramid zooms in segments. It backs through the wall of triangles to end up on another one. We see the words "TRIMARK PICTURES" below the triangle; while the purple text "DVD" moves onto the pyramid.
FX/SFX: The lightning speed zoom in, and the word "DVD" by one.
Music/Sounds: A chime sound, and then a zoom noise, followed by soft chimes.
Availability: Quite uncommon, as it was only used for about three years before Trimark Home Video became Lionsgate Home Entertainment, and some releases have the Trimark Home Video logo instead. Some releases that contain this logo are The Tommyknockers, Mean Guns, Cube, The Big Easy, The War Room (1993), and Going Overboard, among others.