Trident Television Associates

From Audiovisual Identity Database

Descriptions by

Captures by
Eric S.

Video captures courtesy of
Eric S.

Not to be confused with Trident Television, a company formed by a brief merger between Yorkshire Television and Tyne Tees Television in the 1970s.


Logo: On a black background, the text "Trident Television Associates, Inc." in a gold Times New Roman-esque font appears at the top of the screen, then multiplies downward until there are six copies of the text, in progressively darker shades of gold. A yellow line underlines the bottom copy from right to left, then the top copy starts to slowly travel downwards in a slow trailing effect, absorbing the other copies into its trail. Once the trail copy reaches the bottom copy, it glows as the rest of the trail merges into it. After a second, the underline disappears under the word "Trident", and the "Television Associates, Inc." text flies backward towards the center of the screen and disappears, while the word "Trident" flies upwards and approximately triples in size. The "Trident" settles in the middle of the top half of the screen, and shines around the edges twice.

Technique: The glowing and shining. Possibly Scanimate.

Music/Sounds: A six-note descending tune (for the multiplying copies) on what sounds like an electric piano, followed by a rapidly descending "warbling" noise as the trail moves downward. A single synth note plays when the bottom copy glows, followed by a higher one when the text separates. The "Television Associates, Inc." makes an audible noise when flying, sounding like a synthesized rendition of a spaceship taking off. A synth fanfare plays as the "Trident" shines, which abruptly ends on a messed-up, trippy high note.

Availability: Extinct. Originally seen on early-1980s syndie prints of classic CBS made-for-TV movies from the era, such as The Horror at 37,000 Feet, I Want To Keep My Baby!, Mongo's Back In Town, and Relentless, among others.

Legacy: For being a TV logo, the eleven-second length is questionable; however, the boring animation and how the "Television Associates, Inc." leaving makes it look a branding transition (like Cingular and AT&T) are much more questionable.

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