Trans Atlantic Entertainment

From Audiovisual Identity Database

Credits
Descriptions by
RarityLand

Captures by
Rarityland

Video captures courtesy of
Eric S. and EnormousRat

Background

Trans Atlantic Pictures (later known as New World/Trans Atlantic Pictures and finally Trans Atlantic Entertainment) was founded by two partners who were previously heads of New World Pictures. In January 1990, Trans Atlantic bought the film and home video assets of New World Entertainment from Ronald O. Perlman. In 1996, Trans Atlantic was purchased by Lakeshore Entertainment.

1st Logo (1989-1996)

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Logo: There are 2 different versions:

  • Videotaped: On a black background, a gunmetal grey chevron flies down from the top of the screen. The chevron also has white streaks in it, as well as some light blue on the edges. A smaller chevron then flies down, followed by a small triangle, forming what appears to be a stacked down arrow. "TRANS ATLANTIC" in a powdered blue/white Art Deco font zooms in above the arrow, also in a 3-dimensional look. "ENTERTAINMENT" then wipes in below, fully in white and in the same style, but spaced out to fit the former word. A line of pings then wipe across the logo from left to right.
  • Filmed: On a black background, the arrow zooms out piece-by-piece, while cutouts of the pieces reveal part of the text while sliding downwards. The text inside also is in 2D and a powder blue color. After the arrow forms, the text fades in, first "TRANS ATLANTIC" and then "ENTERTAINMENT", in the same style as before, but the direction is pointing to the top left, and the text is shinier and colored powder blue while its darker on the bottom. The entire logo then shines twice.

Technique: The arrow forming, the text zooming in/The arrow zooming out, the text fading in.

Music/Sounds: A synth score with an announcer saying the company's name on the videotaped variant. The filmed variant has the different synth score with whooshes.

Music/Sounds Variant: On some older prints of New World Pictures films, this logo would sometimes be seen with the music for the 1984 New World Pictures logo.

Availability: Both versions are very rare. Seen on some films from the company and may plaster over the New World Pictures logo in some cases. The Videotaped version was last seen on a VUDU SD streaming print of Return to Horror High (the current streaming and BD versions use a HD remaster with the original New World logo intact). This may be seen on foreign prints of Eden, Genuine Risk, Outcast (1990), Popcorn, Hellrasier III: Hell on Earth, and Children of the Corn II: The Final Sacrifice, among others. The filmed version can be found (before the Dimension Films logo) on the Australian and Japanese Blu-Ray releases, as well as the German Blu-Ray and 4k UHD releases of Hellraiser IV: Bloodline (1996).

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