Tradewest

From Audiovisual Identity Database

Background

Tradewest was founded in 1986. A year later, they acquired Cinematronics and renamed it Leland Corporation. In 1994, Tradewest itself was taken over by WMS, owner of the Midway and Williams brands, and changed name to Williams Entertainment, later passed to Midway. When Midway crashed in 2009, the French and UK offices were rebranded under the name of Tradewest again.

(1986-1994)

Logo: Regardless of the game, the main design was this: A green circle with a stylized white bird looking to the right, with the wing to the left, and with the word "TRADEWEST" in green next to it.

Variants:

  • On Double Dragon V, the red "An Interactive Entertainment company" was added below, and the Leland logo shared the screen. The background was blue covered with repeating Leland logo sketches.
  • On Super Double Dragon, the logo was blue and the text was moved below.

Technique: None.

Music/Sounds: None.

Availability: Was seen on games, mainly for Genesis and SNES, based on the Battletoads and Double Dragon franchises.

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