Titanus

From Audiovisual Identity Database

Background

Titanus is an Italian film production company that was founded in 1904 by Gustavo Lombardo. It's the oldest film studio in Italy, but now mainly focuses on television.


Organizzazione Districutrice Italiana Titanus


Titanus

Organizzazione Distributrice Italiana Titanus

(Mid 1930's?-Late 1930's?)

ODIT Titanus.png

Logo: On a diamond background, we see a black shield with metal curves. On the top of the shield, we see a brick with the word "ODIT" inside. Below the brick, was see a metal ribbon with word "Titanus" in a cursive script.

Technique: None.

Music/Sounds: None.

Availability: Unknown.

Titanus

1st Logo (1940's-1953?)

Titanus (1936?-1953).png

Logo: On a grey background, a shield can be seen in the middle of the screen. The shield consists of a dark grey top, cut along the bottom diagonally and draped over a striped grey base. A shawl with the cursive text "Titanus" on it is also seen, along with the text "S.A." in the small section created above the shawl. "la" and "presenta" can be seen in the top left and bottom right respectively with shadows visible.

Variants: A zoomed in version of the normal logo at the time,the same.But in a wall.

Technique: None.

Music/Sounds: The opening theme of the movie.

Availability: Extremely rare. Can be seen on Tormento.

2nd Logo (1953?-1986)

Logo: On a grey background, a redesigned version of the shield can be seen in the middle of the screen. The entire shield is now in 3D, positioned at a downward angle. "S.A." can no longer be seen, but instead a thick line running through the split, and the top is now more ornate. The shield also appears to have a metallic sheen and shadows. "LA" and "PRESENTA" are also now in all capitals and in a more generic font.

Variants:

  • When the logo was in color, the striped section became red, while the border turned gold. The background also becomes blue.
  • The color variants may vary per movie.
  • Sometimes, the background is black.
  • There is a widescreen version.
  • A textless variant exists.
  • There is a rare version used internationally, which omits "LA" and "PRESENTA" instead the text appears read "PRESENTS". This was used outside Italy.
  • Later on sometimes, there is no extra text and "DISTRIBUZIONE" can be seen on the red stripe. The logo also casts a shadow, meaning this version may be a painting.
  • On The Bird with the Crystal Plumage, the entire logo is now a crudely made clay model, resembling the first logo, but with the shield in red, the shawl in blue, and the text and border in gold. "DISTRIBUZIONE" can also be seen on the stripe. The other text is also in yellow.

Technique: None.

Music/Sounds: The now signature fanfare of Titanus, which consists of harp strums and a ascending xylophone theme, before ending with a proud trumpet fanfare. The early version used a different xylophone theme with flourishes, then ends with a 7-note trumpet fanfare. On the trailer of Pane, amore e fantasia, the trailer theme of the 1954 logo was used.

Availability: Probably uncommon. It can be seen on several old films up to 1986; example of the Italian films are Le Amiche, Il Bidone, Mio Figlio Nerone, Steve Reeves' Romolo e Remo, and Delitto d'amore, among others, which can be viewed on DVD releases, the bootleg copies, the RaiPlay streaming and ok.ru website.

4th Logo (1954)

Logo: TBA.

Variants: TBA.

Technique: None.

Music/Sounds: TBA.

Availability: TBA.

5th Logo (1961?-1965?)

Logo: Same as before, but the text is now all in a Times New Roman font and the entire logo is placed on a grey sunburst background, with it surrounded by a black aura. Sometimes, there is no text.

Variant:

  • There is a different version with a different sunburst background and a different black aura painting; and "LA" and "PRESENTA" is in a gothic font. It was appeared on La ragazza con la valigia (1961).

Technique: None.

Music/Sounds: Same as before.

Availability: Very rare. Used in the tandem with 2nd logo.

5th Logo (Early 1980’s-Early 1990’s)

Logo: TBA.

Technique: CGI animation.

Music/Sounds: A majestic fanfare with laser zaps and tubular bell sounds for the letters zooming.

Availability: Rare.

6th Logo (1986-2005)

Logo: On a blue background, the Titanus shield from before zooms out, but its in silver and redrawn to look a bit flatter and turned upwards a bit. As it zooms out, "una produzione" can be seen above the logo. After it stops, white sparks appear all over the logo.

Technique: 2D animation.

Music/Sounds: Once again the signature Titanus music. Sometimes it's silent.

Availability: Seen on many TV films and shows such as Desencontros,Il commissario, Classe di firro, and the first two seasons of Orgoglio.

7th Logo (2006)

Logo: Same as before, but the logo is now in a golden color, with a constant shine over it. The sparks are also cleaner and the text shines.

Technique: Same as before, but with a shine.

Music/Sounds: Again, the same as the second logo.

Availability: Seen on season 3 of Orgoglio.

8th Logo (2008-2010)

Logo: On a dark blue background, a recreation of the Titanus shield from the 2nd logo zooms out, but with a shine effect over it. The rest of the logo plays out like the 4th logo.

Technique: Same as before.

Music/Sounds: Like the last 4 logos, the trademark Titanus music once again.

Availability: Seen on Rebecca, la prima moglie. Also, it is probably no longer in use.

9th Logo (2014-)

Logo: On a blue background, the shield from before zooms out, but resembles the 4th logo more with realistic textures and a constant shimmer. After the shield zooms out, the cursive text "dal 1904" is written in the bottom right corner of the screen.

Technique: CGI.

Music/Sounds: Just the Titanus music.

Availability: Current. Debuted on Titanus' website back in 2014 and is currently used since One Kiss.

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