Time Warner Interactive

From Audiovisual Identity Database


In 1994, Time Warner purchased Atari Games (Atari Corporation's former arcade gaming unit, which spun off from the parent company in 1984), renaming it to "Time Warner Interactive". In 1996, Time Warner sold its gaming division to Midway Games.

1st Logo (1994-1996)

Logo: We see a slowly spinning scarlet sphere, while the camera zooms out and reveals the distorted picture of the complete logo. Two curve lines form the Warner eye's outline, and the logo takes its right position. A rectangle with clouds and the sky occupies the upper left corner of the eye. The words "TIME WARNER" with "INTERACTIVE" in the box below are seen.

Trivia: The "Time Warner Eye" logo is based on the logo from Time Warner Cable.


  • A still version exists.
  • Sometimes, the word "PRESENTS" appears below.
  • On some games, the background is white and there is no box. The sphere is darker, closer to the color crimson glory.
  • On Primal Rage for DOS and PSX, the logo is sped up.
  • On Sylvester and Tweety in Cagey Capers, there is no eye as half of the screen is occupied by the Warner Bros. Consumer Products logo.
  • On Power Rally for Atari Jaguar, the eye is right to the company name.

FX/SFX: The moving sphere and eye bars. In other cases, none.

Music/Sounds: None. On Tama: Adventures Balll in Giddy Labyrinth on Sega Saturn, an ominous, 4-note music is played.

Availability: Rare. The animated version can be found on Primal Rage for 3DO, PlayStation and DOS. The still version can be found on other games during the era, such as the Genesis version of The Lawnmower Man and Time Warner Interactive's VR Virtua Racing on the Sega Saturn.

2nd Logo (September 1995-April 12, 1996)

Logo: We see a comet flying around the planet Earth, then it moves over the sea to the horizon and makes a light splash there. The comet's trace on the sky becomes an outline of the Warner eye. After this, the 3D words "TIME" and "WARNER" slide from left and right respectively, and "INTERACTIVE" zooms out into a white box. A blue line then draws on top of the box and a "TM" symbol fades in to the right of the box.


  • The arcade version of Area 51 has a shorter version of the logo that starts with the comet hitting the planet.
  • A videotaped version was found on Time Warner's release trailer for Endorfun.

FX/SFX: The comet flying, the words sliding, the drawing of the line.

Music/Sounds: A new-age fanfare with drums and a xylophone.

Availability: Extremely rare. Seen on the arcade port of Area 51, Return Fire for PlayStation, and the release trailer for Endorfun.

3rd Logo (January 17, 1997)

Time Warner Interactive (Shinrei Jusatsushi Taromaru).jpg

Logo: It's only the text part of the Time Warner Interactive logo, with "PRESENTS" fading in under it.

FX/SFX: The fade-in of "PRESENTS".

Music/Sounds: None.

Availability: This logo appeared posthumously on a Japanese Sega Saturn game named Shinrei Jusatsushi Taromaru.

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