The Multimedia Group of Canada

From Audiovisual Identity Database

Background: Created in 1981 in Montréal, The Multimedia Group of Canada (Le Groupe Multimédia du Canada in French) is a Canadian home video and television distributor. From 1985 to 1989, the company (as Multimédia Audiovisuel) introduced a home video brand called Le Vidéo Club d'Amérique (or VCA). In 1989, this brand was dropped as Multimédia Audiovisuel adopted its current name.

Le Vidéo Club d'Amérique


Logo: On a black background, we see a blue "V" appearing, followed by a red "C" then a silver "A" as they form "VCA". Then the words "Le Vidéo Club d'Amérique" appear in a white Arial font next to the "VCA". A red line settles underneath as well as a blue one. Finally, a copyright stamp fades in under the lines.

Technique: Unimpressive CGI.

Music/Sounds:' None.

Availability: Seen on any VHS released by Le Vidéo Club d'Amérique. Notice on the spine the phrase: «Vidéo Club d'Amérique est une marque de commerce de Multimédia Audiovisuel inc.» This phrase is translated on English releases.

Le Groupe Multimédia du Canada/The Multimedia Group of Canada


Logo: On a black background, we see a green diamond zooming out and plastering itself on the center. The words "THE MULTIMEDIA GROUP OF CANADA" are on the diamond aligned like this:


and are in the MGC corporate font.

Variant: French-language VHS tapes have the same logo, but the words turn from French to English.

Technique: A clean CGI logo.

Music/Sounds: A peaceful harmony tune. On early VHS releases, this tune is replaced with a twelve note electronic tune.

Availability: Seen on any VHS releases from MGC (except those from MGC Home Video). If you want to see this logo, you'd better look for tapes that have this logo at your library.

GMC Home Video


Logo: It's a still logo with the words "GMC" (in the corporate font) and "HOME VIDEO" underneath with a line below. The logo is on a blue background.

Variant: French-language VHS releases have the same logo, but with just "VIDEO" instead of "HOME VIDEO".

Technique: None.

Music/Sounds: None.

Availability: Seen on all GMC Home Video releases from 1990 to 1996.

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