The Magic Store

From Audiovisual Identity Database

Descriptions by

Captures by
SubparMario63 and Topitoomay

Editions by
WizardDuck, Chace1204 and TheRealMarcel2000

Video captures courtesy of
NinjutsuDude1997 and Broken Saw


The Magic Store Productions was founded in 2005 by Christian Jacobs, Justin Lyon and Scott Schultz, the former of which is also known as the MC Bat Commander for the band The Aquabats! and founded the company Awesome Forces! as well.

(August 20, 2007-2017)

Logo: On a purple background, we see a five-pointed blue magic wand bounces up and down, with little orange-and-white stars coming from its tip. The wand makes an explosion of stars, of which forms letters in the company name, except for "I". They appear in a stylized red, orange, and blue color scheme, with the word "THE" arranged vertically next to the letter "M" in "MAGIC". The wand shortens and takes the place of the letter "I".


  • Sometimes, the logo appears to be stretched for some unknown reasons. This variant only appeared on a few episodes of Yo Gabba Gabba!.
  • On the Chipotle-sponsored iTunes-exclusive series RAD Lands, the logo is hue-shifted and therefore has a different color scheme. The background is now blue, the red letters are purple, the blue letters and wand are cyan, and the orange letters are magenta.

Technique: Flash animation.

Music/Sounds: The stock sound "Sound Ideas, MAGIC - MAGIC MOVES" accompanying the wand waving, followed by the harp stock sound "Sound Ideas, HARP - CHORDAL GLISS, UP AND DOWN, REPEATING, MUSIC 02 " and a voice quickly saying: "Magic!".

Music/Sounds Trivia: The "Magic!" sound clip is actually sampled from a Yo Gabba Gabba! pilot segment seen here.

Music/Sounds Variants:

  • A silent variant exists. This can only be seen on French version of a few Yo Gabba Gabba! season 1 episodes.
  • On season 1 of Yo Gabba Gabba!, the "Magic!" sound clip is usually a little louder. After the logo ends, the harp and the chimes fade out.
  • On a few season 2 episodes of Yo Gabba Gabba!, the "Magic!" sound clip is a little louder, so the harp and chime sounds don't fade out before cutting to the 2007 WildBrain Entertainment logo.
  • On most episodes of Yo Gabba Gabba! and The Aquabats! Super Show!, the "Magic!" sound clip is a little quieter, so you can still hear the harp playing along with the chimes.
  • On the Yo Gabba Gabba! season 4 episode "DJ Lance's Super Music and Toy Room", the "Magic!" sound clip is a little bit out of sync and it's quieter.

Availability: Appears at the end of Yo Gabba Gabba!, The Aquabats! Super Show!, and the Chipotle-sponsored iTunes-exclusive series RAD Lands. This doesn't appear on the Yo Gabba Gabba!/The Fresh Beat Band crossover episode "Yo! Fresh Beats Go Gabba Gabba!".