The Fred Silverman Company

From Audiovisual Identity Database

Credits
Logo descriptions by
Nicholas Aczel and Mr. Logo

Logo captures by
Eric S., TheLogoGuy, Shadeed A. Kelly, Mr.Logo, V of Doom, and TheEriccorpinc

Editions by
V of Doom and The LogoGuy

Background

The Fred Silverman Company was the production company of Fred Silverman that was formed in 1981 initially as "The InterMedia Entertainment Company" (not to be confused with a current film distributor also called InterMedia (The Quiet American, Iris, Adaptation), before the name was changed to the then-later one in 1987.

InterMedia Entertainment Company

(September 18, 1982-May 12, 1987)

Nicknames: "InterMedia Rainbow", "Rainbow Letters"

Logo: On a black background, we see big rainbow-colored words “InterMedia” with an underline stretching across and smaller words written below it:

InterMedia
InterMedia Entertainment Company

Variants:

  • Depending on the quality, the rainbow colors of the logo can vary.
  • One variant has the word "InterMedia" in smaller but more colorful letters, has no underline under it, and the smaller words (without "InterMedia") are capitalized.
  • On the 1983-1984 season of We Got It Made, the above variant is seen, but a second later, the word "and" appears below.
  • Another is similar to the above variant, but the size and colors of the word "InterMedia" remains unchanged and the smaller words aren't capitalized.
  • In the cartoon series Meatballs and Spaghetti and Pandamonium, the rainbow colors of the logo slowly flow to the right. Shortly after, the star that dots the "i" shines briefly.
  • An in-credit notice of the company can be seen in the 1984 cartoon The Mighty Orbots.

FX/SFX: None for the normal variant. The Meatballs and Spaghetti and Pandamonium variants has the rainbow colors flowing through the letters and the shine on the star. Also, We Got It Made has the word "and" appearing.

Music/Sounds: The end theme finished over it.

Availability: Rare. Since many of Silverman's shows during this era were not big hits, this logo is very hard to find. Survives on the first season of Matlock on DVD and on Hallmark Movies & Mysteries, Pluto TV, Me-TV and Decades and the 1st 3 Perry Mason TV films on DVD, Me-TV and Decades. Also seen in other shows such as We Got It Made, Meatballs and Spaghetti, and Pandamonium.

The Fred Silverman Company

1st Logo (February 10, 1987-April 26, 2002)

Nicknames: "FSSF", "FS", "Mirrored FS"

Logo: On a black background, some stylized deep carmine pink letters fade in, which are Fred Silverman’s initials “FS” as reflected ala a “mirror” effect in four different directions: left, right, below left, and below right. The words “THE FRED SILVERMAN COMPANY” appear on the logo, and is chyroned in. The letters then turn red, light orange, and light yellow. The end result approximates this:

FSSF

THE FRED SILVERMAN COMPANY

FSSF

Variants:

  • There is a variant feature a slightly different color blend.
  • On season 2 of We Got It Made, the words "in association with" is seen under the logo.
  • A still version was used on some episodes of In the Heat of the Night as well as some episodes of seasons 3 and 4 of Jake and the Fatman.
  • A shorter version of this logo exists, it begins with "FSSF", "FS", "Mirrored FS" and "THE FRED SILVERMAN COMPANY" name are already formed.
  • On current HD remastered prints of In the Heat of the Night, the logo is cropped to 16:9 widescreen.
  • On the final season of Diagnosis Murder, the logo was compressed horizontally and "THE FRED SILVERMAN COMPANY" name in a slightly different font.

FX/SFX: Just the logo, words appearing, and color blending. The shorter version just the color blending. None for the still version.

Music/Sounds: The end theme of a show or generic network music on NBC & CBS starting in 1994.

Music/Sounds Variant: A Hungarian-dubbed rerun of Father Dowling Mysteries season 1 episode "The Mafia Priest Mystery: Part 1" on AXN Crime had the Viacom "V of Steel" warp speed music playing over it due to a sloppy plastering job.

Availability: Uncommon. Seen intact on post-1987 episodes of Matlock starting with the episode "The Convict" on Hallmark Movies & Mysteries, DVD, Pluto TV, Me-TV and Decades, In The Heat of the Night on WGN America, Me-TV and This, Perry Mason TV movies on Hallmark Movies & Mysteries, Me-TV, Decades, and on DVD, and Diagnosis Murder on Pluto TV, Me-TV, Hallmark Movies & Mysteries and on DVD. Also appeared on Father Dowling Mysteries on Decades and DVD and Jake and the Fatman on DVD and CBS Action UK. This was also seen on 2004 syndicated late night airings of Perry Mason Returns and the 1996 TV movie, My Very Best Friend.


2nd Logo (September 15, 1990-January 26, 1991)

Nickname: "FS II"

Logo: On a white background, we see the the text:

Produced in Association with

FS

The Fred Silverman

Company

&

THE SY FISCHER COMPANY

with "FS" in the same font as the previous logo.

FX/SFX: None.

Music/Sounds: The end theme of a show.

Availability: Rare. Seen on Piggsburg Pigs!, which aired on Fox Kids in 1990.

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