The Eternal Film Co.

From Audiovisual Identity Database

Credits
Logo descriptions by
CreepyDetailer

Logo captures by
Logohub

Editions by
Logohub

Background

The Eternal Film (H. K.) Co. (恒生電影(香港)公司) is a Hong Kong film production and distribution company, specializing in martial arts films. It was one of the active studios in the 70s.

1st Logo (1973-1975?)

EternalFilm1.jpg

Logo: On a black background we see a golden E merged with an O-like object (a fusion of the Latin letter "E" [as in "Eternal"] and the Chinese character "恒" [the first character of the company name in Chinese]). The logo zooms out, revealing text "THE ETERNAL FILM (H.K.) CO." and the Chinese translation, side by side with the logo. The whole thing is 3 dimensional-like.

FX/SFX: The zooming out. It's a very obvious camera project.

Music/Sounds: A drumroll, then a bombastic fanfare.

Availability: Very rare.


2nd Logo (1975-1978)

EternalFilm2.jpg

Logo: On a blue background, we see a two-dimensional version of the E-O from the previous logo in gold draw. The red text and Chinese translation, similar to the previous logo, wipes in left and right.

FX/SFX: The drawing, and the text.

Music/Sounds: Same as the previous logo.

Availability: Same as before.


3rd Logo (1977-1986)

EternalFilm3.jpg

Logo: Outlined and variously colored copies of the logo from the previous logos zoom out on a black background to connect to each other. Then, the logo flashes, causing it to turn yellow. The red Chinese text wipe in from the right, and the English translation (no similar to the previous logo) in an opposite direction.

FX/SFX: The Scanimation used here is an improvement over the previous logos.

Music/Sounds: Two horn fanfares, namely "Fanfares #3" followed "Fanfares #2", both composed by Mark Winter from the Valentino Music Library.

Availability: See the previous logos.

Legacy: One of the films that never mentioned of this specific logo was Soul Brothers of Kung Fu in 1977, overlapping the 2nd logo.

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