The CW IDs

From Audiovisual Identity Database

Credits
Descriptions by
TheRealMarcel2000

Captures by
TheRealMarcel2000

Editions by
SovereignJNewell and TheRealMarcel2000

Video captures courtesy of
La'Saw Brewer and Originalsboy

Background

The CW is an American TV network that is a joint venture between CBS Corporation (now the CBS Entertainment Group division of ViacomCBS (now Paramount Global)), which owned UPN, and Warner Bros. Entertainment, a subsidiary of Time Warner (then WarnerMedia, now Warner Bros. Discovery), which owned The WB. The CW launched on September 18, 2006.

On January 5, 2022, The Wall Street Journal reported that WarnerMedia and ViacomCBS (now Warner Bros. Discovery and Paramount) were exploring a possible sale of either a majority stake or all of The CW, and that Nexstar Media Group (which became The CW's largest affiliate group when it acquired and absorbed former The WB network co-owner Tribune Broadcasting in 2019). The sale was announced on August 15, 2022 and was completed on October 3, 2022.

1st ID (Dare to Defy) (2017-2021)


Logo: We see a close-up of an object emerging from the floor. As we cut to another shot of the object, we see that it is the letters in The CW logo that are emerging. We cut to another close-up of the logo before finally cutting to the fully formed logo.

Variants:

  • This ID's background can be darkgreen, dodgerblue, purple or red.
  • For shows by DC Entertainment, after the main animation finishes, we see a transition with the letters "CW" into that show's DC logo.

FX/SFX: The CW logo emerging.

Music/Sounds: Sparkling sounds, and a 4-note synth jingle accompanied by 3 low string notes.

Music/Sounds Variants:

  • Sometimes, the synth jingle plays earlier than usual.
  • For DC shows, the sound effects from the DC logo's variant are heard on the DC logo while The CW jingle plays over.

Availability: No longer current. Seen before the start of programming on The CW from 2017 to October 2021 and as a pre-roll bumper on streaming prints of The CW content.

2nd ID (2021-)


Logo: On a red, white and cyan background, we see several red layers flip to the left like a book (a la the 2011 TV Land logo), until they form the CW logo, with the word "THE" appearing inside letter-by-letter.

FX/SFX: The CW logo's layers flipping.

Music/Sounds: Same as the previous ID, but with a whoosh sound.

Availability: Brand new. Seen before the start of programming on The CW since October 10, 2021 and as a pre-roll bumper on online streaming prints of The CW content.

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