Talent Associates

From Audiovisual Identity Database

Credits
Logo descriptions by
codyfinke

Logo captures by
Eric S., V of Doom, and TheEriccorpinc

Background

Talent Associates Ltd. was the production company that produced Get Smart, East Side/West Side, and McMillan & Wife. it was founded in 1952 by David Susskind. In 1968, it was acquired by Norton Simon and the company had started a record division called TA Records. In 1974, Susskind and Ron Gibert brought the company back, and later sold it to Time-Life Films (a division of Time Inc, owner of HBO). HBO owns the copyright to the Talent library, with home video rights going through HBO Home Entertainment, and television distribution rights going through Warner Bros. Television (with a few exceptions, McMillan & Wife is owned by Universal Studios through NBCUniversal).

1st Logo (October 5, 1953-May 7, 1966)

Logo: Just in-credit text saying:

A PRODUCTION OF
TALENT ASSOCIATES
LTD.

Variants:

  • On some shows like East Side/West Side and most first-season episodes of Get Smart, the text reads:
A PRODUCTION OF
TALENT ASSOCIATES-
PARAMOUNT LTD.
  • On the TV special Hedda Hopper's Hollywood, the in-credit text reads:
This has been a
TALENT
ASSOCIATES
Production
FROM HOLLYWOOD
  • On the CBS version of Armstrong Circle Theatre, the text reads:
THIS HAS BEEN A
TALENT ASSOCIATES-PARAMOUNT, LTD
PRODUCTION

The "Talent Associates-Paramount" text is in a banner-like shape and there is a circle with a stylized "TAP" in it below "This has been".

FX/SFX: None.

Music/Sounds:

  • The ending theme of the show may play over the logo.
  • On Hedda Hopper's Hollywood, a voice-over says "This has been a Talent Associates production from Hollywood".

Availability: Seen on the first season of Get Smart, Armstrong Circle Theater and some episodes of The DuPont Show of the Month. This is also seen on the TV special Hedda Hopper's Hollywood, and might have debuted on the short-lived ABC sitcom Jamie.


2nd Logo (September 12, 1966-May 23, 1979)

Nickname: "TA"

Logo: After the closing credits of the series, we see a "T" and an "A" zooming out and settling on the center of the screen, with the "T" higher than the "A". Then, "TALENT ASSOCIATES LTD." zooms out.

Variants:

  • A B&W variant of this logo exists.
  • On the TV series N.Y.P.D., the in-credit variant of the logo is still. There's also a copyright notice seen under the "ABC Television Network" text.
  • On later season episodes of Get Smart, after "TALENT ASSOCIATES LTD." zooms in, the "TA" shifts upward to the left, after which the text "TALENT ASSOCIATES LTD." disappears and a slash mark and the text "NORTON SIMON INC." appear next to the "TA".
  • On the final season of the show (1969-1970), the logo is on a blue background, to accompany the Leonard Stern and CBS Productions logos.
  • On the game show pilot King of the Hill, the Talent Associates/Norton Simon logo is seen in-credit.

FX/SFX: The "TA" zooming out, the company name zooming out, the "TA" shifting, the slash mark, and "NORTON SIMON INC."

Music/Sounds: The end-title theme from any show.

Availability: Seen on Get Smart episodes from the era, as well as on The Good Guys, He & She, Run, Buddy, Run, and N.Y.P.D., among others. It might have last appeared on Blind Ambition.


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