Taft Entertainment Television

From Audiovisual Identity Database


Credits
Descriptions by
Eric S. and mr3urious

Video captures courtesy of
LogicSmash

Background

Taft Entertainment Television was a television production division of the Taft Company to produce live-action, game shows, and TV movies, most of them in association with Edgar J. Scherick Associates. The library was distributed by Worldvision Enterprises (now "CBS Media Ventures").

(September 14, 1981-October 3, 1988)

Logo: On a blue background with rotating stars, a flash occurs. The text "TAFT ENTERTAINMENT TELEVISION" in pale blue and in Taft's corporate font zooms in and flashes, becoming white. After the flash, the byline "A Division of THE TAFT ENTERTAINMENT COMPANY" (with "A Division of" in small lettering and "THE TAFT ENTERTAINMENT COMPANY" in a larger Arial font) appears below.

Variants:

  • On TV movies made in association with Edgar J. Scherick, the logo is still on a black background with slightly smaller text.
  • On the TV series You Again? and the TV movie Unholy Matrimony, it appears in-credit.
  • On season 1 of Throb, the still logo is in blue, the byline is omitted, and the background is a blue gradient with a wallpaper of the company's name.
  • A short version with the finished logo exists.
  • On the TV movie The Key to Rebecca and The Lucie Arnaz Show, the logo is placed on a different space background. The words "TAFT" and "TELEVISION" appear from the upper left and the lower right and "ENTERTAINMENT" zooms in from the middle, with each word leaving a white trail as they move to their places. Once the name forms, the trails slowly dissolve away and the Taft byline fades in.

Technique: The stars, the flash, and the zooming text, or none.

Music/Sounds: None or the closing theme of the show.

Availability: Extremely rare. Appeared on some TV movies and shows from the '80s, such as Sable and The Key to Rebecca. If their shows are ever reran in the future, expect the CBS Television Distribution logo to plaster it, though The Key to Rebecca kept it on its DVD release followed by the Operation Prime Time, 1994 Worldvision and CBS Television Distribution logos. However, if You Again? gets reran, the CBS Television Distribution logo will follow because the logo is an in-credit logo.

Legacy: The normal animated logo was essentially a cheaper copy of the animation used in the idents for stations owned by the Taft Television & Radio Company.

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