From Audiovisual Identity Database

Captures by
Jcagraphiclibrary and Tabit

Video captures courtesy of

1st Logo (May 14, 1976-1981)

Logo: On a black background, a gold glowing laser flashes from the top going downward. The laser draws out an outlined and hollow (as if like a neon sign) version the Christ The Redeemer statue. The statue has random flashing lights throughout and has a whitish glow. When the laser completes the drawing, the statue zooms out and pans to the viewers left. Right of the statue, more flashing lights appear and a gold circle with a gold 11 fades in. After the statue settles and its lights stop flashing, the words TVS and RIO fly in, leaving a rainbow trail. The 11 circle shrinks and the words stop on the top and bottom (respectively) of the 11 before turning purple. The words flash and turn silver before lights flash all around it.

Technique: Scanimation.

Music/Sounds: The 1976 Washington Week in Review (now called Washington Week) theme (a deep, ominous, and arpeggiated (possibly analog and/or Moog) synth tune).

Availability: Long extinct.

Legacy: This is seen as a memorable and favorite logo among many people in Rio de Janeiro.

2nd Logo (1977)

Logo: On a background of numbers, A spinning number 11 in a circle. Flower shapes appear and continue spinning. The white one in the center morphs into a globe shape with five small circles bouncing off the sides. A tennis-racket-shaped object appears and begins flashing, then it is replaced by the word "ONZE" (Eleven). The word shrinks and the TVS 11 logo appears. The 11 shrinks slightly to accommodate space for the word "RIO"

Technique: Traditional animation.

Music/Sounds: TBA.

Availability: Extinct.

3rd Logo (1981-1984)

Logo: Against a black background, colored lines grow from the bottom left and top right corners of the screen. They meet together and then a black circle grows in the center of it. A bold outline of a silver circle zooms in to match the size of the black circle. "TVS" then zooms in, and switches to a "4". This cycle continues.

Trivia: Apart from a few differences, this design is based on the "Still The One" campaign bumper used by ABC in 1979.

Technique: 2D animation.

Music/Sounds: Either a triumphant horn theme with Portuguese lyrics or the channel's jingle with an announcer.

Availability: Extinct.

4th Logo (1985-1989)

Logo: On a blue starfield, we see a spark emit orange rays, revealing "TVS", which flips up, and shines, then flips to the right. Then, green rays come from the right, "TVS" flips into view, and vice-versa. Then we see "TVS" go inside a circle. then again green rays wipe in and out.

Trivia: Before 1990, Brazil did not agree with international copyright laws. Silvio Santos, the founder of TVS/SBT would go to America every year and retrieve movies from Las Vegas. It is suspected this is how he got the HBO theme used in this logo.

Technique: Likely Scanimation.

Music/Sounds: The same music as the short version of the 1982 HBO Feature Presentation ID.

Availability: Extinct.

5th Logo (1989-1990)

Logo: We see many objects like circles, triangles, etc. flying into different directions, as a prism appears. A block passes over the prisms, forming multicolored blocks shooting out to the viewer. As the prisms slowly rotates down, the letters T, V and S zooms quickly into the screen, as multi-colored blocks fly in to form a circle like the SBT logo. The letters "TVS", zooms out, and fixes themselves into the circle.

Technique: CGI.

Music/Sounds: Generally speaking, a rearrangement of the previous logo's music (or the HBO ident if you prefer).

Availability: Extinct.

Sistema Brasileiro de Televisão
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