From Audiovisual Identity Database


TVN (Television Nacional de Chile) is a Chilean national television network, founded in 1969 by Eduardo Frei Montalva to help establish a public service for the entire country, rather than the various college-ran channels like UCV, Canal 13, and Canal 9. It was also the first to provide color television (in 1978), satellite broadcasting, and national coverage.

1st Logo (1969-1973)

Logo: On a black background, the TVN logo is seen near the top, consisting of a tri-banded tube shape (colored light grey, white, and grey going in) with a white inside, and a angular "TV" in black and dark grey with "CHILE" in a black, heavily modified Eurostile font on top of the letters. The shape they have also give the appearance of an "N". Below it, the tall white text "desde arica hasta tierra del fuego" (from Arica to Tierra del Fuego) is seen below in two lines. It had animations showing Tevito (a cartoon dog who was the mascot of the channel at time), but after the 1973 Chilean coup d'etat he was removed.

Trivia: The slogan references the fact that it had national coverage from the top to bottom of Chile.

Technique: None for the proper logo/ID, traditional cel animation for Tevito animations.

Music/Sounds: A twenty-seven note choral fanfare (broken into sections of three, one with female chorus, one with male chorus, and then one with both chorus).

Availability: Extinct.

Legacy: The logo is fondly remembered by those who grew up during the time period.

2nd logo (1973-1978)


  • 1973-1978 (main): On a black background, there's a large version of the TVN logo in B&W, occupying most of the screen.
  • September 1975 variant: On a white background, there are two cartoon children called Ito and Ita (a black-haired boy and a blonde-haired girl respectively), who where the channel's mascots at the time. At the first second, Ito drops a kite with the TVN logo, which flies and disappears from the screen; then Ito and Ita start dancing cueca, and at the end, Ito and Ita stretch the handkerchief becoming the Chilean flag.


  • 1973-1978: Still slide image.
  • 1975: Cel traditional animation.


  • 1973-1978: Probably none.
  • 1975: Usually accompained with music from the band Los Huasos Chincheros.

Availability: Extinct.

3rd logo (1978-1982)

Logo: On a grey background, the logo forms up while being shown in pseudo-3D (TVN didn't acquire Scanimate equipment until 1979-1980 aprox.), tilting until if faces the screen head-on. The logo is now colorized, with the tube colored blue, white, and red, as well as the logo colored in blue and red. The logo then zooms out, making room for "Television Nacional de Chile" to type in below in a blue Helvetica font.

Technique: Motion-controlled animation.

Music/Sounds: A music, and then a voice saying "Para entretener, informar y unir a todo el país; las 76 estaciones de Televisión Nacional de Chile" (To entertain, informate, educate and unite all the country; the 76 stations of National Television of Chile)

Availability: Extinct.

Legacy: The speed of this logo is unknown, as it was shown in clips from TVN anniversary documentaries and other archive material but without audio; and the audio was extracted from some speech made by then Chilean president Augusto Pinochet.

4th Logo (1980-1984)


  • On a space background, a batch of black clouds are seen surrounded with a hazy pink aura in the bottom left corner. The corner then glows orange to reveal a black object, possibly to represent the Earth at sunrise, as a black silhouette with a blue glow flies in from the right. As it slows down, a red beam of light comes down and strikes the object, causing it to reveal itself as a silver, 3D version of the TVN logo as the beam flies towards the camera, now colored in a patriotic triband. The logo then fades back to being a silhouette as the glow changes to red.
  • On a dark blue background with white sparks flying out of the center, the TVN logo is seen in the center, starting off small before slowly zooming into a readable size. As it zooms in, the background becomes divided down the middle with a hazy purple line glowing, along with a white light spot behind the logo.
  • On a lavender background, a rotating globe of the Earth with blue oceans and pale yellow land zooms in, created with Scanimation effects. A picture of Chile's landmass in blue, followed by their territory on Antarctica in red, zoom in from the globe as it disappears. White lights then start blinking all over Chile, representing the transmitters it broadcasted from, and after a few seconds, "CHILE" from the TVN logo then sweep in and fly into place one-by-one from its country. Next, the lights all over Chile disappear and both landmasses morph into the "TV" of the logo, which is overtaken by a bright white/orange flash. It then reveals the logo in silver, with the tri-color border zooming out to surround it, on a dark blue/purple gradient background that's cleanly cut just below center. The logo then shines. This came after a series of different clips of local Chilean workers.


  • The silver logo ident has an alternate variant with slightly different animation. The logo, which quickly fades into full color, comes in faster and the beam instead causes the logo to shoot a orange trail of outlines out. The clouds also start off with a blue glow before fading to pink.
  • The "space" logo has an alternate version where the line and glow are already present and are actually larger, and the logo is a 3D version that's tilted to the right.
  • A few promo variants have the logo tilted onto its bottom in 3D, zooming over stock animation footage. It could be either in silver or full-color.
  • A few more variants have the logo flying around in a blue Scanimate mess, complete with trails of itself.
  • An odd variant has the logo shrunken down and colored white to blend in with a transmission tower while over a sunset background. 2 transmission beams converge and home onto the logo, in which they disappear. A phaser sound also plays with the logo

Technique: Computer effects and Scanimation.

Music/Sounds: Depends on the logo type:

  • "Silver Tube": A proud 3-note fanfare that plays after a held note.
  • "Space Tube": A buzz that's followed up by a traditional flute and guitar tune with an announcer.
  • "Punto de Encuentro": A upbeat synth song with an announcer saying "Televisión Nacional…. Punto de encuentro… de todos los Chilenos."

Availability: Extinct.

Legacy: These are also fondly remembered, considering they were one of the few uses of Scanimation in Latin America at the time.

5th Logo (1984-1986)


  • On a black background, a orange planet is seen in the lower right corner with a orange aura to it. A white moon emerges from behind the planet and then zooms towards the bottom, while an abstract "N" made from 2 ribbons, one red and one blue, then flies out from the left of it before boomeranging back to the top left part of the screen. As it stops, the "Television Nacional de Chile" name in white fades in below it, or when in later uses, fly in and tilt upwards into place.
  • On a black background with little "stars", the black section zooms out and rotates around a few times, revealing the background is actually a dark blue. As the screen disappears into the background, it then flashes blue and then zooms right back in, this time larger and at a flatter angle, of which the TVN logo at the time draws in above it. No text can be seen around it.
  • On a black background, a glowing white line draws itself on-screen that is followed by a red ribbon. It then cuts to a blue ribbon forming from bottom right to top center, and then cuts to them coming towards and converging with each other in front of a dark planet-like object. The camera then cuts between several different shots of the ribbons bending and forming around the planet. When it cuts to a full shot, the ribbons are actually forming a large star shape around the blue planet, and then the ribbons connect together at the bottom, causing the points to flash and the logo to flash in below. Unique to this variant, the "N" has a white ribbon in the empty space.


  • Various break bumpers would have the stripes turning and contouring with each other, or have the logo form in a unique formation with a small white keyword next to it, like "COLOR".
  • Other break bumpers had a small animation playing in a white-bordered screen, displaying something relating to Chilean folk culture or antiques. Below it, the TVN logo forms up like in the "Screen" ident in a much smaller form, and all of this takes place on a wool carpet background of different styles.

Technique: Mostly early computer graphics and hand-drawn animation.

Music/Sounds: Depends on the logo animation, though all 3 have an announcer.

  • "Orbit": A rising synth drone plays at first, which is followed by a ominous series of synth beats and beeping.
  • "Screen": A soft, yet proud synth fanfare.
  • "Star": A flute tune that plays with a synth backing, ending with a string beat.

Availability: Extinct.

6th Logo (1986-1988)


  • On a black background, the white outline text "TVN" in a wide font, scrolls in with extended trails from the left before stopping. The "V" then converts into a trapezoid and the trails extend off-screen, the back of them coming towards the screen as well, as a few rays start shooting towards the center to cause a N to appear, also made with a white outline. It zooms in and fades to reveal the TVN logo from before, but now having a white band in between the red and blue ribbons, as the outline fades out and the "TVN" text rises up below the logo, followed by it retracting the long yellow trail it has.
  • On a black background, a rainbow-gradient bar wipes in diagonally and spins around once as a pair of red and blue walls trail in to sandwich into place. As it stops in a vertical position, the walls retract and move up, fading to the TVN logo as the rainbow fades out. A white line draws in below and causes "TVN" to flash and wipe in from the middle out, a few multi-colored rays shooting out before the flash disappears.
  • On a space background, the TVN logo in 3D zooms in, rotating around clockwise as multiple beams of light in different colors fly all about the place. As the logo freezes into its standard place, the "TVN" text flashes in below.

Technique: CGI.

Music/Sounds: All have a traditional tormento (an instrument similar to a xylophone) tune with different arrangements based on the animation used, along with an announcer if needed.

Availability: Extinct.

7th Logo (1988-1991?)


  • On a black background either with balls of light all over the screen or sparkles shooting out from the center, a block of blue text zooms by the camera at a extreme left-facing angle, as a pair of red and blue orbiting screens surround it. This is actually the 1969-1984 logo returning once more, although with a blockier "CHILE" and a more refined design for the "TV". As it zooms out to the center, the orbiting screens stop and the white screen fades in-between the screens.
  • On a scrolling stone background in 2 different styles, the TVN logo suddenly appears without the white section, and the camera is following around the border up-close. As the camera turns the corner, the logo rises to a straight position and then zooms back, causing the white border to appear.
  • On a black/purple gradient background, several rows of the text "TVN" zoom out while scrolling into view before stopping, gaining drop shadows in the process. As they stop, the TVN logo zooms in while facing the sky, before zooming back towards the screen and tilting forwards to stop. The logo, this time missing the white border and having a emboss effect, shines brightly as the background shimmers from left to right.


  • A winter variant for the 1st animation has the lights colored a dark blue.
  • From March-November 1990, the 1st version of the logo was modified to have a rainbow-colored border, as well as having "CHILE" in white. The logo is also larger and takes place on a black background. This logo was used to celebrate the return of democracy in the country and the rainbow colors reference the Concertación's logo.
  • During the 20th anniversary, the logo was replaced with something completely different. On a gold background embossed with the full name of TVN, a TV tube shape with a semi-translucent white inside and a red/white/blue gradient border slides down from the top right corner and then settles down in the middle. Next, the golden gradient text "20 ANOS" zooms out with a trail effect, plastering itself onto the border's edges.
  • An odd logo variant was seen during the transition from this logo to the next, having the logo start off as a dark stone block. The logo then rises and rotates forwards, right before tilting towards the left and moving towards the right. "CHILE" then fades in above "TV". Oddly, the design has a flipped color pattern on the tube and a white "CHILE".

Technique: CGI and hand-drawn animation.

Music/Sounds: Depends on the animation used:

  • "TV in Space Redux"/"Border Skimming": A proud upbeat synth fanfare, sometimes being overlayed with a choir singing "Junto a ti, Television Nacional!" in sync with the tune.
  • "TVN Wallpaper": A calmer, yet proud string and synth theme.

Music/Sounds Variants:

  • The winter ident has a more "festive" version of the theme.
  • The 1990 variant has the same chorus from the 1st logo, but not backed up with drums, guitars, and a enhanced ending.
  • For the 20th anniversary variant, a mix of "Happy Birthday" and the first 2 logo's theme is used alongside a female chorus singing "Cumpleaños feliz, Television Nacional!"
  • The transition logo uses one of the theme variants from the next logo.

Availability: Extinct.

8th Logo (November 1990-1993)

Logo: On a black background, one of the following animations play out:

  • 3 differently colored slabs fall down from the top of the screen, in red, white, and blue in that order, as the camera revolves underneath them and grey plates draw in. As the camera moves about, the plates eventually form up the sides of the new "TV", which is merely modified from the previous logo, and the front and back plates eventually fill in as the logo comfortably sits onto the left side of the screen. "TELEVISION NACIONAL DE CHILE" then fades in on the right in a tall white font.
  • The slabs zoom in towards the screen and the camera ends up in-between the white and blue ones. The camera rotates around in them and then zooms out from them, revealing the "TV" text as it moves to the top of the screen. At first, no text is seen, but starting in 1992, 2 translucent copies of the name appear and cross sides with each other, leaving a white copy below.
  • The TVN logo zooms in towards the camera, shifts and rotates around, and then zooms out to the top of the screen facing forwards. No text is seen below.
  • Starting off on a time-lapse of ocean waves, waving slightly under a partially cloudy sky, it zooms out and becomes partially transparent, revealing a wireframe structure. The camera then rises up and dives into the structure, lasping in and out of it before the slabs come in one-by-one and the structure fades to a solid grey, revealing itself as the TVN logo in a partially transparent state. The logo zooms out as a different timelapse shot of waves fade in and the name forms in below the same way as the 2nd ident.

Variant: The third animation variant is known to exist to have the name stacked below it.

Technique: 3D animation.

Music/Sounds: A nine-note motif is played on all of the idents, all having different arrangements and instrument choices, as well as additional notes added to it. An announcer is also present sometimes.

Availability: Extinct.

9th Logo (1993-1996)


10th Logo (1996-2001)

Logo: On a sky background, we see a glass version of the TVN logo of the time, which is the letter "T" (without its two rectangles connecting) next to a shorter "V" and "N", all three of which are italicized, and there are red and blue parallelograms over the "V" and "N". The logo turns into a 20th Century Fox-style position, and the word "C H I L E" fades in below, its letters sliding in all directions, except for the "I". Then the logo fades out as a sun can be seen peeking from behind.

Technique: CGI.

Music/Sounds: A triumphant horn fanfare, along with an announcer saying "TVN, Television Nacional de Chile.".

Music/Sounds Variant: In rare occasions, the announcer also says "El canal de todos".

Availability: Used as a station ID in the 1990's, primarily before a show started.

11th Logo (2001-2004)

Logo: Consisted in a glass-like structure version of the TVN logo, seen on several locations, like a beach or in a lake.

Variant: An extended version exist, were the structure appear on different locations, while changing (via fadding) and the camera moves to different views of the structure.

Technique: Live-action and CGI.

Music/Sounds: A synth-ambiental theme, (which sometimes sounds like the 9th logo music), and is followed by the announcer.

Availability: Extinct.

12th Logo (2004-2008)

Logo: TBA

Variants: TBA

Technique: CGI animation, sometimes with live-action footage.

Music/Sounds: A guitar theme, which sounds like the 9th logo music.

Availability: Extinct.

13rd Logo (2009-2012)


14th Logo (2012-2013)


15th Logo (2015-2016)


16th Logo (2016-2020)


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