TSG Entertainment

From Audiovisual Identity Database

Descriptions by

Captures by
DeJaan13 and SubparMario63

Editions by
Paperking99 and LMgamer36

Video captures courtesy of
TakingofPelhamify and Broken Saw


TSG Entertainment Finance LLC (mainly known as TSG Entertainment) is a financing/production company co-owned by The Seelig Group, Bona Film Group and Magnetar Capital, that funds live action movies for 20th Century Studios and Searchlight Pictures. though they finance animated films as well, the first of them being Ron's Gone Wrong in 2021. It was founded after Dune Entertainment went to Warner Bros. and later rebranded as RatPac Entertainment, after the U. S. release of Parental Guidance. Its first production was A Good Day to Die Hard, but didn't have an official logo until late 2013.

(October 5, 2013-)

Logo: On a black background (possibly a room), a gold colored man (Odysseus), picks up a bow and arrow and shoots it through 12 golden axe heads. The view pulls back to show the words "TSG ENTERTAINMENT" on the side and the logo inside a gold rectangle.

Trivia: The logo makes reference to the challenge proposed by Penelope: she went to the suitors and told them that whoever could string Odysseus's bow and shoot an arrow through 12 axe-handles would marry her. The man uses its bow and shoots the arrow through the axes, so he could marry her.


  • On The Secret Life of Walter Mitty (the first film to use this logo), the logo looks more golden.
  • On Logan: Noir Edition and The Greatest Showman, the logo is in black and white. On the latter, the logo is zoomed-in, plays at warp speed and is brighter.
  • Starting with See How They Run, the beginning of the logo is brighter, revealing more of the room behind the man. At the end, the interior of the rectangle turns gold.
  • A still version of this logo exists.

Technique: Nice CGI animation.

Music/Sounds: A triumphant sounding fanfare with drums and horns, and the sound of an arrow. Sometimes it's just the arrow sound or the opening theme of the movie, or both.

Availability: Current and common.

  • Seen on most films from the company, such as The Secret Life of Walter Mitty, X-Men: Days of Future Past, Dawn of the Planet of the Apes, The Greatest Showman, Lucy in the Sky, Jojo Rabbit, Underwater, The Call of the Wild (2020), Downhill, and Ron's Gone Wrong, among others.
  • Some films like Alvin and the Chipmunks: The Road Chip, Poltergeist, Free Guy and Avatar: The Way of Water don't have this logo, just an end credits notice saying "Made in association with TSG Entertainment".

Legacy: A nicely animated logo for the period.

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