TDK Mediactive

From Audiovisual Identity Database

Descriptions by

Video captures courtesy of
Digital media resources, Broken Saw and EnormousRat


TDK Mediactive was founded in 1988 as Sound Source Interactive by Vincent J. Bitetti to create children's games. In 1998, the company acquired game development studio BWT Labs. In 2000, the company was acquired by Japanese electronics company TDK and renamed "TDK Mediactive". In 2003, the company was purchased by Take-Two Interactive and renamed to Take-Two Licensing; it was then shuttered shortly after the formation of 2K Games, one of Take-Two's main publishing labels, in 2005, which Take-Two Licensing was folded into.

1st Logo (September 29, 2000)

Logo: Just the standard TDK logo (which consists of a stylized hexagon with several smaller triangles in it forming a star-like design, next to the text "TDK") in blue on a white background.

Variant: On Elevator Action EX for Game Boy Color, we see below the logo:

Published by
TDK Recording Media Europe S.A


Technique: None.

Music/Sounds: None.

Availability: Seen on Elevator Action EX and Rainbow Islands for GBC.

2nd Logo (May 1-29, 2001)

Logo: On a black background, we see the TDK logo in white, with "MEDIACTIVE" below it.

Variant: On The Land Before Time: Great Valley Racing Adventure, the logo has copyright information below it.

Technique: None.

Music/Sounds: A short 8-bit jingle, or none.

Availability: Seen on Shrek: Fairy Tale Freakdown for Game Boy Color and The Land Before Time: Great Valley Racing Adventure for the PlayStation.

3rd Logo (2001-2004)

Logo: Two light flashes come from both sides and collide into the TDK corporate logo, then other flashes create the bar below with "mediactive" in a custom font. A soft blue light is seen flashing across the logo for a second.


  • There is a variant with a complicated blue-toned background.
  • On GBA releases, the background is white and the text is blue.

Technique: 2D animation.

Music/Sounds: A few flipping noise sounds, followed by a soft drum rock tune.

Availability: The blue version was used on the PlayStation 2 version of Casper: Spirit Dimensions, Shrek Gameland Activity Center on the PC and the infamous Shrek for Xbox. The black version was first used on Pryzm: Chapter One: The Dark Unicorn, and was used on all console and PC games from the company. The still version appears on GBA games.

Legacy: Despite being known for being a hated company, this logo is still a childhood favorite for those who remember playing their games.

Sound Source Interactive
TDK Mediactive
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