Svensk Filmindustri Media

From Audiovisual Identity Database
Descriptions by
SnowflakesOmega and TheLogoFan2004


SF Media was the cinema advertising branch of the cinema unit of Svensk Filmindustri.

(Late 1980s-199?)

Nicknames: "The Swedish Neon Logo", "The THX of Sweden", "The Swedes are Listening"

Logo: We see various neon lights passing from left to right. Seconds later, the white Svensk Filmindustri emblem, complete with "MEDIA" below, zooms out. The logo glows red before it starts to fade out once it gets far.

Technique: The neon lights, the logo zooming out and glowing. The neons are done in CGI, and the emblem uses 2D animation.

Music/Sounds: We first hear crowd sounds, followed by a loud, descending synth note (reminiscent of the THX Deep Note) that then goes off with an "explosion" effect.

Availability: Extinct. Was seen after advertising blocks in SF cinemas.

Editors Note: Thoughts of this logo vary, you might find this logo scary due to the Deep Note-like noise or cool because of it.

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