Starz Film and Television Rating Bumpers

From Audiovisual Identity Database

1st Bumper (February 1, 1994-December 31, 1996)

Bumper: On a gradient background with the symbol of the 1994-2005 Starz logo, we see a rating of the movie on the left in front of the logo, with symbols next to it for a particular broadcast:

  • The letters "ESP" ("En Español") or "SAP" ("Secondary Audio Programming")
  • A "TV speech bubble" symbol ("Closed Captioned")
  • Headphones ("Digital Stereo Where Available")
  • A "Tilde" symbol ("Digital Audio")

Containing texts below for its format.

Technique: None.

Music/Sounds/Voiceover: A male announcer saying "The following feature is rated "[rating]", or "not rated" (for the "NR" variant).

Availability: Extinct.

2nd Bumper (January 1, 1997-November 1, 2002)

Bumper: Same as the 1997-1999 Encore bumper, but on a background filled with a filmstrip and other objects, A the filmstrip is now bronze, but it rotates on the left side of the screen and contains the rating of the movie ("G", "PG", "PG13", "R") inside filmstrip prints, and a bronze rectangle, containing symbols with a text next to them, pertaining to that particular broadcast:

  • Headphones "Digital Stereo"
  • 1965-2008 Dolby logo ("Dolby Digital")
  • A "Tilde" symbol ("Digital Audio")
  • A "TV chat balloon" symbol ("Closed Captioned")
  • The initials "ESP" ("En Espanol")
  • The letters "SAP" ("Secondary Audio Programming")

Below all that is a 1994-2005 Starz logo.

Variant: TBA

Content Bumper: After either a filmstrip with the ratings of the movie moves away with the particular broadcasting format symbols and phrases, or the TV ratings with the texts beside it disappear, five boxes containing various letter symbols regarding the content of a particular program appear:

  • AC (Adult Content)
  • AL (Adult Language)
  • BN (Brief Nudity)
  • GL (Graphic Language)
  • GV (Graphic Violence)
  • MV (Mild Violence)
  • N (Nudity)
  • RP (Rape)
  • SC (Strong Sexual Content)
  • V (Violence)

TV Ratings: Starting on 1997, Starz began to precede its series and specials with bumpers featuring the TV ratings that were adopted by the rest of the industry: "TV-Y7" ("Directed to Older Children"), "TV-G" ("General Audiences"), "TV-PG" ("Parental Guidance Suggested"), "TV-14" ("Parents Strongly Cautioned") and "TV-M" ("Mature Audience"), later "TV-MA" ("Mature Audience Only").

Technique: Just like the 3rd Encore bumper from 1997-1999, but with a 35mm film reel spinning about.

Music/Sounds/Voiceover: Same as the 3rd Encore bumper.

Availability: Same as the previous bumper.

3rd Bumper (November 4, 2002-March 27, 2005)

Bumper: We see a sky with a river below moving about. The text "The following is rated" with a shutter (a la the gunbarrel in the James Bond movies) for a rating of the movie ("G", "PG", "PG13", "R") or TV show ("TVG", "TVPG", "TV14", "TVMA") next to it, containing symbols with a text next to them, pertaining to that particular broadcast:

  • Headphones "Digital Stereo"
  • 1965-2008 Dolby logo ("Dolby Digital")
  • A "Tilde" symbol ("Digital Audio")
  • A "TV chat balloon" symbol ("Closed Captioned")
  • The initials "ESP" ("En Espanol")
  • The letters "SAP" ("Secondary Audio Programming")

Content Bumper: After the text, rating and the particular broadcasting format symbols and phrases fade out, all squares containing various letter symbols regarding the content of a particular program appear:

  • AC (Adult Content)
  • AL (Adult Language)
  • BN (Brief Nudity)
  • GL (Graphic Language)
  • GV (Graphic Violence)
  • MV (Mild Violence)
  • N (Nudity)
  • RP (Rape)
  • SC (Strong Sexual Content)
  • V (Violence)

The shutter slowly then moves upward, then closes like a camera.

Technique: All done by At the Post.

Music/Sounds/Voiceover: A male voiceover saying "The following feature is rated (insert rating)."

Music/Sounds/Voiceover Trivia: The announcer is presumably Ben Patrick Johnson, who did both the 2002 and 2005 bumpers for Starz's on-air programming.

Availability: Same as the previous bumper.

4th Bumper (March 28, 2005-April 6, 2008)

Bumper: Following the preceding Feature Presentation ID, the "FEATURE PRESENTATION" area shifts down, then pulls back up to reveal rating information. It fades out, and content descriptors fade in.

Variant: The color scheme and music varies by channel.

Technique: The background, the ID forming, the text fading, all CGI effects.

Music/Sounds: The end of the preceding ID's music.

Availability: Same as the previous bumper.

5th Bumper (April 7, 2008-September 4, 2011)

Bumper: TBA

Technique: TBA

Music/Sounds: TBA

Availability: Same as the previous bumper.

6th Bumper (September 5, 2011-August 31, 2013)

Bumper: TBA

Technique: TBA

Music/Sounds: TBA

Availability: Same as the previous bumper.


7th Bumper (September 1, 2013-April 2, 2016)

Bumper: TBA

Technique: TBA

Music/Sounds: TBA

Availability: Same as the previous bumper.

8th Bumper (April 3, 2016-September 28, 2022)

Bumper: On a black-gray gradient background, we see "THE FOLLOWING IS RATED," with the film's rating below it. Content descriptors appear next to it.

Variant: On Starz's streaming print of the 1986 comedy The Longshot, since the film was sourced from a VHS master, the bumper appears non-anamorphically.

Technique: A fade-in and fade-out.

Music/Sounds: The end of the 2016 Starz jingle.

Availability: No longer in use.

9th Bumper (September 28, 2022-)

Bumper: Over an aurora-like background, "THE FOLLOWING IS RATED", the rating, and the content descriptors all appear in pinkish-yellow, moving to the center of the screen.

Technique: The text moving, 2D effects. The background is CGI.

Music/Sounds: A piano theme, inspired by the 2016 Starz music.

Availability: Current.

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