Spin Master Entertainment

From Audiovisual Identity Database

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Broken Saw and ClosingLogosHD


Spin Master Entertainment is the animated television department of the Canadian toy and entertainment company, Spin Master.

1st Logo (August 12, 2013-)

Logo: On a black-gray background, with a light coming from the top-center of the screen, a strange 3-D shape that's blue in the center but silver in the edges drop from the top of the screen and hits the center of the screen. When it hits, it bounces back up and part of it breaks apart and forms the Spin Master logo, which consists of the words, "SPIN MASTER" with a customized "S" above it. When it lands again, the letters in the word "ENTERTAINMENT" wipes in one by one. While that is happening, the words, "A trademark of Spin Master Ltd." is seen below.


  • A short version exists where the logo starts when the Spin Master logo is almost formed.
  • A version where the logo is in standard-definition, and because of it, the logo has been cropped exists.
  • The logo would come in either the standard 4:3 version (seen on full-screen prints) or the widescreen 16:9 version.

Technique: All CGI animation from Guru Studio.

Music/Sounds: Mechanical sounds with whoosh sounds is heard accompanied by a dramatic orchestral theme that doesn't sound out of place in a superhero movie.

Music/Sounds Variants:

  • On Little Charmers, the end theme of the show plays.
  • On Abby Hatcher, Super Dinosaur and Mighty Express, a slightly longer version of the theme is used.
  • On at least one episode of PAW Patrol, the music of the 2009 Nickelodeon Productions logo was used while this logo's music was on the aforementioned logo!

Availability: Seen on the first seven seasons of PAW Patrol, Tenkai Knights, Rusty Rivets, Abby Hatcher, Super Dinosaur, and Mighty Express. The short version is seen on Little Charmers on Nick Jr. and Nickelodeon. The cropped version is seen on Nickelodeon USA's split-screen credit airings of PAW Patrol from August 2013 until November 2014. Mighty Express still uses this logo as of its sixth season, but PAW Patrol would start using the next logo by its eighth season.

2nd Logo (April 2, 2021-)

Logo: On an azure background, the Spin Master logo from before, albeit lighter-colored and less shiny, appears above the word "ENTERTAINMENT" in a tall, white, sans-serif font. The logo spins once and shines afterward.

Variant: On PAW Patrol: The Movie, we see the logo rising up as Marshall runs in from the right, tripping over and crashing into it, causing the logo to spin as he declares "I'm okay!". Chase then shows up and uses the grappling hook from his pup-pack to stop the logo from spinning and adjust it while Marshall gets up and sits down. After he does that, "ENTERTAINMENT" flies in and Marshall's hat falls in front of his face, which urges him to look at the audience and cause it to be readjusted, while Chase also faces the audience. On the ending of said film, the final product is in a black background, and is still. This was again done by Mikros Image.

Technique: Like the previous logo, it's all in CGI, but this time done by Mikros Image.

Music/Sounds: A whoosh sound and a shining sound.

Music/Sounds Variant: The variant has a drumroll and a playful fanfare, accompanied by the sound effects and Marshall's voice.

Availability: Current. Debuted on the eighth season of PAW Patrol, and is likely to be seen on future shows from the company. The longer version is seen on PAW Patrol: The Movie. Will likely appear on Rubble & Crew.

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