Spelling Television

From Audiovisual Identity Database

Descriptions by
Jason Jones and Shadeed A. Kelly

Captures by
Eric S., V of Doom, Shadeed A. Kelly, Bob Fish, bmasters9, EnormousRat, snelfu, Logophile, Gilblitz112, Pygmalion X, and Bree/LogoCuck

Editions by
V of Doom, Shadeed A. Kelly, bmasters9, and Bob Fish

Video captures courtesy of


In 1992, Spelling Entertainment was again renamed to Spelling Television. In 1993, Blockbuster Entertainment Corporation acquired a 67% stake in Spelling Entertainment Group and established "Big Ticket Television" (a.k.a. "Big Ticket Entertainment" and "Big Ticket Pictures") in 1994. In 1994, Blockbuster merged with Viacom, Inc. (later renamed "CBS Corporation" in 2006, and later "ViacomCBS" in 2019 and "Paramount Global" in 2022). In 1999, Viacom acquired the rest of the Spelling Entertainment Group, making it a division of the Paramount Television Group, but Spelling continued producing shows until his death on June 23, 2006, at the age of 83. On April 4, 2007, it was announced that 7th Heaven's series finale on May 13, 2007 would be dedicated to Aaron Spelling, and every single episode of Season 11 featured the text "In Memory of Aaron Spelling." at the beginning of the closing credits. Today, most of the Spelling Television library is owned by Paramount Global through CBS Media Ventures, while the company still survives as an in-name-only unit of CBS Studios (formerly "CBS Paramount Network Television" and "CBS Television Studios").

(July 8, 1992-May 13, 2007)

Logo: Against a teal background, two lines (one with streaks; the other with filmstrip sprockets) parallel to one another roll out, then they connect with an arch at the right side, resembling the shape of a magnet. The word "SPELLING" in the Century Schoolbook font slides in from that direction, with the word "TELEVISION" inside the lower line. The "S" in "SPELLING" is a bit larger than the rest of the word, which shines in with "pings". From 1994 onward, the respective company byline fades in below the logo.


  • 1994-1995: "A UNIT OF BLOCKBUSTER ENTERTAINMENT" (accompanied by the Blockbuster Video logo, a blue and yellow ticket stub)
  • 1994-1995: "A SUBSIDIARY OF BLOCKBUSTER ENTERTAINMENT" (accompanied by the Blockbuster Entertainment logo)
  • 1995-1999: "a subsidiary of SPELLING ENTERTAINMENT GROUP, INC."
  • September 1999-2000: "A Paramount/Viacom Company" (in Helvetica)
  • October 1999-May 8, 2006: "A PARAMOUNT/VIACOM COMPANY" (set in Viacom's "Wigga-Wigga" font, the text appears in a laser inscription effect under the logo)
  • January 22, 2006-May 13, 2007: "A CBS COMPANY" (appears in a laser inscription effect right under the Spelling logo; the text is in Viacom's "Wigga-Wigga" font, but thinner)


  • Starting in 1999, "TELEVISION" was replaced by "TELEVISION INC.".
  • On Sunset Beach from 1997-1999, "TELEVISION" was replaced by "DAYTIME TELEVISION".
  • On a few episodes of the short-lived series Robin's Hoods, after the main logo is formed, the Blockbuster Video logo slides in from the left to its spot, making the byline appear as it moves.
  • A true 16:9 widescreen version exists.
  • A French version of the Blockbuster byline exists.
  • A still version exists.

Technique: Simple CGI animation.

Music/Sounds: The finishing of the ending theme from any show, generic themes on ABC, CBS, NBC and The WB (and later The CW), or silence (like when ABC Family (now Freeform) reran 7th Heaven and when LMN reran After Jimmy).

Availability: Common.

  • It can be seen on Beverly Hills, 90210, 7th Heaven, Melrose Place, and Charmed, among other Spelling productions of the time.
  • The "Daytime Television" variant is long gone, as Sunset Beach (the only show it was on) has not seen the light of day in nearly two decades. However, international prints of said show have this plastered by the regular "Television" logo.
  • The 2006 variant is currently seen on Pop, Paramount+/Pluto TV prints and DVD releases of Beverly Hills, 90210 as it plasters the older logos, and also appeared on the final season of both 7th Heaven and Charmed.
  • It was also seen on a few made-for-TV movies, such as Jane's House, After Jimmy, A Stranger in the Mirror and A Season in Purgatory.
Spelling Entertainment Inc.
Spelling Television
CBS Paramount Television
Cookies help us deliver our services. By using our services, you agree to our use of cookies.