From Audiovisual Identity Database

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Skittles are multicolored fruit-flavored button-shaped candies produced and marketed by the Wrigley Company, a division of Mars, Inc, Skittles consist of hard sugar shells imprinted with the letter 'S', similar to M&M's which have the letter "M". The interior consists mainly of sugar, corn syrup, and hydrogenated palm kernel oil along with fruit juice, citric acid, natural and artificial flavors. Skittles are sold in a variety of flavor collections, such as Tropical, Wild Berry, Brightside, Dessert, Sweet Heat, Smoothie, and Sour.

1st Logo (2004-December 2012)

Logo: On a moving sky background, we see the Original Skittles package at the center of the screen, then, the top text with a phrase that usually has a word related to a commercial and ending with "THE RAINBOW" in a rainbow trail effect slides up to the screen, then, "TASTE THE RAINBOW" also in a rainbow trail slides down to the screen.


  • Sometimes, the Original Skittles package would be replaced by a different flavor's package to fit the commercial's advertising.
  • Starting in 2009, the Skittles packages were updated, copyright is above "TASTE THE RAINBOW"
  • Starting in 2011, the tag is in widescreen, the copyright is also extended in here.

Technique: Simple trailing effects and the sky moving.

Music/Sounds: Just a announcer saying "(PHRASE) the Rainbow, Taste the Rainbow".

Availability: Extinct, seen in their commercials at the time before January 2013.

2nd Logo (January 2013-)

Skittles (2021).png

Logo: Same concept as the last logo, but the sky background is different and doesn't move, the background also has a rainbow in it, The Original Skittles package is on top of the screen and first spins before entering the screen, the two text have different trail effects and their outlines are purple and red respectively (rather than being in a rainbow effect, now flashes colors before going to their respective colors). Copyright is the bottom of the screen.

Variant: Like the last logo, the Original Skittles package would be replaced by a different flavor's package to fit the commercial's advertising.

Technique: Simple trailing effects and the Skittles package spinning.

Music/Sounds: Same as the last logo.

Availability: Common, seen on most of their commercials since January 2013.

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