Sistema Brasileiro de Televisão

From Audiovisual Identity Database


Background

Known simply as SBT, it was one of two companies started by prolific Brazilian TV personality & producer Silvio Santos. In 1976, he began his own TV station in Rio known as TVS, which later expanded to stations in the northwest. In 1980, his production company bought the stations once owned by the doomed Rede Tupi. Those stations were relaunched as SBT a year later. By 1990, the TVS and SBT stations consolidated into one company and name. To this day, SBT's main programming have been imports either dubbed into Portuguese or adapted for Brazilians.

TVS

1st Logo (May 14, 1976-1981)

Nicknames: "Christ the Redeemer"

Logo: On a black background, a gold glowing laser flashes from the top going downward. The laser draws out an outlined and hollow (as if like a neon sign) version the Christ The Redeemer statue. The statue has random flashing lights throughout and has a whitish glow. When the laser completes the drawing, the statue zooms out and pans to the viewers left. Right of the statue, more flashing lights appear and a gold circle with a gold 11 fades in. After the statue settles and its lights stop flashing, the words TVS and RIO fly in, leaving a rainbow trail. The 11 circle shrinks and the words stop on the top and bottom (respectively) of the 11 before turning purple. The words flash and turn silver before lights flash all around it.

FX/SFX: Typical Scanimation for the time, but nothing bad at all. It looks like something Dolphin Productions would make and, in fact, is said to be the case.

Music/Sounds: The 1976 Washington Week in Review (now called Washington Week) theme (a deep, ominous, and arpeggiated (possibly analog and/or Moog) synth tune).

Availability: Long extinct.

Legacy: This is a memorable and favorite logo for many people in Rio de Janeiro.

2nd Logo (1977)

TBA

3rd Logo (1981-1984)

Logo: Against a black background, colored lines grow from the bottom left and top right corners of the screen. They meet together and then a black circle grows in the center of it. A bold outline of a silver circle zooms in to match the size of the black circle. "TVS" then zooms in, and switches to a "4". This cycle continues.

FX/SFX: Apart from a few differences, this design is based off the "Still The One" campaign bumper used by ABC in 1979.

Music/Sounds: Either a triumphant horn theme with Portuguese lyrics or the channel's jingle with an announcer.

Availability: Extinct.


4th Logo (1985-1989)

Logo: On a blue starfield, we see a spark emit orange rays, revealing "TVS", which flips up, and shines, then flips to the right. Then, green rays come from the right, "TVS" flips into view, and vice-versa. Then we see "TVS" go inside a circle. then again green rays wipe in and out.

Trivia: Before 1990, Brazil did not agree with international copyright laws. Silvio Santos, the founder of TVS/SBT would go to America every year and retrieve movies from Las Vegas. It is suspected this is how he got the HBO theme used in this logo.

FX/SFX: This still appears to be Scanimation, which started to become dated at the time, or early computer animation. The color schemes are not professional either. On a separate note, this looks like a "copy" of the 1982 HBO Feature Presentation ID with the animation and the music.

Music/Sounds: The same music as the short version of the 1982 HBO Feature Presentation ID.

Availability: Extinct.

Legacy: This might surprise a few who did not expect the HBO theme to be playing

5th Logo (1989-1990)


Nicknames: "Prisms"

Logo: We see many objects like circles, triangles, etc. flying into different directions, as a prism appears. A block passes over the prisms, forming multicolored blocks shooting out to the viewer. As the prisms slowly rotates down, the letters T, V and S zooms quickly into the screen, as multi-colored blocks fly in to form a circle like the SBT logo. The letters "TVS", zooms out, and fixes themselves into the circle.

FX/SFX: The animation isn't bad, but it's limited to basic shapes and movements. It doesn't appear to look professional.

Music/Sounds: Generally speaking, a rearrangement of the previous logo's music (or the HBO ident if you prefer).

Availability: Extinct.


SBT

1st Logo (1981-1984)


Logo: Same as the 3rd TVS logo, but with sbt text in, and it doesn't switch to a 4.

FX/SFX: Same as TVS 3rd logo.

Music/Sounds: "Apollo 15" by The London West End Orchestra.

Availability: Same as TVS 3rd logo.

Legacy: Same as TVS 3rd logo.

2nd Logo (1982)

Logo: On a shot of a sunset, many strangely shaped ray sway around, only for the sunset to disappear and the rays to form a butterfly. The butterfly flies over to the bottom of the screen, resting as it fades to a clip of a real butterfly on a flower. The whole clip then converts to a white tangle before forming a seagull as a night sky fades in. The seagull then flies into the moon and the phrases "Todo dia.", "Toda hora.", and "Tudo bem." fly in one by one. A bright light comes in and forms the SBT logo, sparkling as the full name of the network slides in from below.

Variant: TBA.

FX/SFX: Scanimate and live-action.

Music/Sounds: "Wigwam" by The Magnetic Sounds.

Availability: Extinct.


3rd Logo (1983)

Logo: Against a background with lot of numbers (at upper and lower half) zooming at the viewer, the letters s, b and t fades-in appears and a greencircle appears under it. The letters shine one by one before abruptly cuts to black.

FX/SFX: This is basically just the 1977 logo's animation with the SBT logo placed over it.

Music/Sounds: Music played by a string instrument, with a 3-note drum as the letters fade.

Availability: Extinct.


4th Logo (1985-1988)


Logo: As we see a green planet (like those of SBT's sign-on/off from the 80's and 90's), a Boeing 376 satellite (possibly Brasilsat A1 or A2) zooms and places on the left. The satellite shoots green lights to color the outlines of the Brazilian states. The lights also forms the SBT logo, which zooms up to the viewer as the background changes to black.

FX/SFX: This is most likely made with cel animation, and the glints and glows were starting to become old hat by this time period.

Music/Sounds: Heavily synthesized music and an announcer saying the station's information.

Availability: Extinct.


5th Logo (1988-1989)

Logo: Some multi-colored blocks join themselves to form a circle, while the SBT letters zooms out to fit in the circle.

Variant: There's a variant where the animation would play in reverse.

FX/SFX: It looks exactly like the people who were making this used CGI for the first time.

Music/Sounds: More purely synthesized music.

Availability: Extinct on TV.


6th Logo (1990-1992)

Logo: On a black background, various colored blocks of different lengths fly in until eventually, they form a map of Brazil. Then the camera flies in and the blocks seem to move apart while staying stationary (a la Channel 4). We zoom in on one pink block, which then changes from rectangular to cylindrical. That block zooms away and a ring of different colored tube blocks spin and zoom out. As this happens, the letters sbt (in a font similar to the ABC logo in America) zoom out. Once it settles, all the blocks have joined together to make a large multicolored circle.

Variants: TBA

FX/SFX: Everything with the blocks is solid animation for its time. The zooming out of SBT looks rather cheap however.

Music/Sounds: Ferdinand J. Smith's score for the HBO Feature Presentation ident from 1982 (using the music for the short variant), which is also used for the 4th TVS logo.

Availability: Extinct.


7th Logo (1991-1992)

Nicknames: "Vem Que é Bom"

Logo: On a black background with blue sliding rectangles, the words "VEM QUE É BOM" come in, as the rainbow circle in the SBT logo spins clockwise.

FX/SFX: Same as the campaign ident.

Music/Sounds: Same as the campaign ident.

Availability: Extinct.

Legacy: Same as the campaign ident.

8th Logo (1992-1993)

Nicknames: "Aqui Tem"

Logo: Same as the campaign ident, but short.

FX/SFX: Same as the campaign ident.

Music/Sounds: Same as the campaign ident.

Availability: Extinct.

Legacy: Same as the campaign ident.

9th Logo (1993-March 1995)

Nicknames: "Se Liga"

Logo: Same as the campaign ident, but short.

FX/SFX: Same as the campaign ident.

Music/Sounds: Same as the campaign ident.

Availability: Extinct on TV.

Legacy: Same as the campaign ident.

10th Logo (March 1995-October 1995)

Nicknames: "Fique Ligado"

Logo: Same as the campaign ident, but short.

FX/SFX: Same as the campaign ident.

Music/Sounds: Same as the campaign ident.

Availability: Extinct.

Legacy: Same as the campaign ident.

11th Logo (1995-1996)

Logo: A black circle with the letters sbt in white.

Variant: Other than the regular idents, there was an ID that was styled like Pac-Man, and a ID that was focused on Yo-yo's.

FX/SFX: 2D animation.

Music/Sounds: "Big Event" by Jeffery Conrad.

Availability: Extinct, as it was short-lived.

Legacy: This logo looks almost exactly like the ABC logo. Also, the animation screams '90s.

12th Logo (1996-2001)

Logo: A rainbow circle with the word "sbt" in white.

Variant: TBA.

FX/SFX: CGI animation.

Music/Sounds: TBA.

Availability: Extinct.


13th Logo (2001-2002)

Logo: We zoom into a room with an hourglass forming. Inside the hourglass is a lightning bolt, which was there before. A video wall circles around the hourglass. We then zoom out to see a system of gears. TBA

Variant: TBA.

FX/SFX: TBA.

Music/Sounds: TBA.

Availability: Extinct.


14th Logo (2002-2003)

Nicknames: "Robots" "Television Screens"

Logo: TBA

Variant: TBA.

FX/SFX: TBA.

Music/Sounds: TBA.

Availability: Extinct.

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