Chorion was an international media company operating in London, created in April 1998 and later expanding to US and (formerly) Australia. From 2011 to 2012, the company went into debts and sold its property to various owners due to the failure of the company's lenders to reach an agreement to restructure Chorion's debt burdens. Meanwhile, Waheed Alli and Elizabeth Dampier created, reorganized and relaunched as Silvergate Media, as part of a management buy-out, when Alli purchased the rights to Octonauts and The World of Beatrix Potter from Chorion, a company he was previously chair of. On December 10, 2019, Sony Pictures Television announced that it would acquire Silvergate Media for US$195 million. The deal marks SPT's first in-house studio devoted primarily to children's animation since Sony Pictures Animation's diversification into television.
1st Logo (December 1, 2000-2007)
Logo: On a blue background, we see a sphere. About one fourths of the sphere is cut out. Next to it, we see the word "CHORION".
Variant: The background color, the words under the text, and where the the text and sphere are placed vary.
Technique: None or zooming in.
Music/Sounds: None or closing theme of the show. On Make Way for Noddy: Noddy Saves Christmas, a sparkling sound was heard.
2nd Logo (February 4, 2008-February 11, 2013)
Logo: On a white background, we see the text "chorion" with the first "o" in pink. Copyright information is shown below, or sometimes not.
- An in-credit version exists, sometimes with white text.
- There is a variant with the text and background colors switched.
Music/Sounds: None or the end theme of the show.
Music/Sounds Variant: On the US version of The Mr. Men Show, we hear Mr. Tickle say "I think somebody needs a tickle!".
Availability: Rare. Appears on seasons 4-5 of Max and Ruby and The Mr. Men Show. The in-credit version can be seen on Olivia, Noddy in Toyland and with white text on the first series of Octonauts (though it is removed on Netflix prints) and Gaspard and Lisa, while the inverted color variant appears on Channel 5 prints of The Mr. Men Show and Noddy in Toyland, as well as on some Noddy DVDs.
(November 19, 2012-)
Logo: On a white background, there is "Silver" in a handwritten font with a sky blue dot for the "i". Below is "GATE" in a spaced out bold condensed font. Usually there is copyright info below.
- An in-credit version exists, sometimes with black or white text.
- A copyright disclaimer may be seen or, sometimes not.
- An inverted version appears on a few shows like Hilda.
- On certain shows like Creature Cases, the dot is 3D and appears by popping in.
- At least one episode of Peter Rabbit on Nickelodeon airing from 2012-2014 has the logo with the 3D dot against a white background with no copyright info, like the preceding Brown Bag Films and Penguin Books logos before it.
Technique: Usually none.
Music/Sounds: The ending theme of the show.
Availability: It first appeared on season 2 of Octonauts, the CGI series Peter Rabbit and was started to appear on new shows that they produced such as Hilda, Chico Bon Bon: Monkey with a Tool Belt and The Creature Cases. It also appeared on it's first Octonauts spin off Octonauts: Above & Beyond.