Sierra Attractions was formed in February 1998 by Sierra On-Line as part of a company restructuring, and functioned as Sierra On-Line's casual publishing strand, developing and publishing games such as pinball and poker. Sierra development studio Berkeley Systems was composed as part of the label.
In 2001, it was retired upon a reorganization within Sierra On-Line, with all future titles being branded solely under the "Sierra" brand.
Logo: On a black background, strange streaks zoom in and rotate before revealing the 1998 Sierra logo, which is "SIERRA" in a strange font with a golden "wing" on the "S" made from spikes. Below it is "attractions" and a yellow triangle, all lit up by RGB lights. The triangle shines.
- On 3D Ultra NASCAR Pinball, the logo is seen in white on a red stripe surrounded by checkerboards. A racing car with images of the blue furball from the Dynamix logo then swerves into place below, with a crowd cheering in the background. The blue furball then emerges from the window and says "Phew, Sierra!".
- On The Return of the Incredible Machine, after the logo finishes, the Dynamix furball appears on a bucket tied to string and once again says "Phew, Sierra!". The "attractions" wordmark is removed on the game's expansion, Even More Contraptions.
- The logo may sometimes just shine.
Technique: The rotation and the shining.
Music/Sounds: A short synth theme. The variants use the end of the fanfare from the previous logo, as well as the sounds of the car and/or the monster.
Availability: Can be found on pinball, poker and other sports games by Sierra.