Showcase Original

From Audiovisual Identity Database


Showcase was launched on 1st January 1995 as a venture between Alliance Entertainment and CBC (including also a number of independent producers). After years Showcase fell under full control of Alliance Atlantis, whose assets were acquired by CanWest, and the property of latter was in turn picked by Shaw Media, and now Corus Entertainment. which remains the current owner of Showcase, an English-language Canadian channel.


1st (known) Logo (2000-2009)

Logo: On a black background a white box with its outline partially drawn, divided into eight cells by yellow lines, appears. The letters "SHOW" take the upper four cells, and "CASE" take the lower ones.

Variant: In later years, a slogan would appear below ("Television without borders") together with a website. This variant have full outline.

Technique: None.

Music/Sounds: The end theme of the show.

Availability: Rare. It was seen after Showcase originals.

2nd Logo (2009-2015)

Logo: TBA

Technique: TBA

Music/Sounds: TBA

Availability: Extinct.

Showcase Originals

1st (known) Logo (2000-2006)

Logo: We see the Showcase grid with a light beaming from behind. Each of the cells shows a videoclip of some sort. The logo slowly zooms out. Then two gray bars with "ORIGINAL" grow on the top and bottom and the videos change to the letters.

Technique: The light beaming, and the video fragments which must be from various movies.

Music/Sounds: A synth rock tune.

Availability: Rare, it can be seen on Trailer Park Boys on Netflix from Seasons 1 through 5. It was also seen on Showcase before original shows.

2nd Logo (2006-2009)

Logo: Many light flares flash over a black Showcase logo with "ORIGINAL" and "HD" below.

Technique: Light spots.

Music/Sounds: Sounds of applause.

Availability: See the 1st logo.

3rd Logo (2009-2015)

Logo: Over a night city, a giant transparent version of the Showcase logo rises, lighted with pink flares. It has the word "ORIGINAL", also transparent, hanging against the shield.

Technique: The shield rises.

Music/Sounds: A low humming sound.

Availability: Extinct.

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