Shaw Cable

From Audiovisual Identity Database

Credits
Video captures courtesy of
channelsurfer121 and Broken Saw

Background

Shaw Cable was founded in 1966. They didn't use an on-screen logo until 1993.

1st Logo (1993-1997)

Logo: On a dark cloudy background, a metallic purple map of Canada (with the Great Lakes at the bottom, so an clear line of where Michigan is can be seen as well), rotates and zoom towards the screen. As this happens, a white line flies around the and onto the other side, in which the Shaw Cable logo (the Shaw logo at the time with "cable" in a rounded font), both in metallic blue, is seen turning to position, but the Shaw logo doesn't have the line or leaf. The line then places itself into position as a maple leaf grows in the hole of the "A". The leaf flashes, turning the line red.

Variants: A still version was seen on local programs.

Technique: The rotating and the line. None for the still version.

Music/Sounds: A warbly synth tune with a ding. None for the still version.

Availability: Extinct. The animated variant was seen mostly as an bumper. Check your old tapes.

2nd Logo (1996-1997)

Logo: On a white floor in the dark with a spotlight, we see a modified rounded square-shaped TV in a strange shade of either green or yellow, with 2 orange buttons and a blue knob. We see the Polar Bear mascot of Shaw sticking out of it, waving his hand at the viewer, also looking at the viewer. The Shaw logo from around the time is seen above the TV, but at first, without the red line. A spark comes in and forms the red line of the logo, and then disappears.

Variant: There is a long version in which, there's a big flash that forms the logo. Then, the animation continues as normal.

Technique: The spark and the hand waving.

Music/Sounds: None or the ending theme of the show.

Availability: Ultra rare, was seen on Shout! Factory's prints (maybe also other prints) of season three of ReBoot. Also seen on the VHS of the Goosebumps episode The Haunted Mask II.

Final Note: Shaw would never use a logo again until the 2010 formation of the Shaw Media division.

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