Shangri-La Entertainment

From Audiovisual Identity Database

Descriptions by

Captures by
Prodigy012 and SuperMax124

Video captures courtesy of
Other Files, ifrequire, Raphael Sandler, James OMG and Mr. Gann


Shangri-La Entertainment is an American film production company established in 2000 by Steve Bing and Adam Rifkin, currently headquartered in Los Angeles, California. It is owned by the Shangri-La Business Group, an organization with interests in property, construction, entertainment, and music. As of 2018, the fate of the company is left in limbo and dormant due to Steve Bing's death in 2020.

1st Logo (November 2001-April 26, 2002)

Logo: On a black background, the screen fades into a boxed image of a lake with a golden building floating on it, surrounded by dark blue mountains and palm trees behind. Underneath the photo is "SHANGRI*LA ENTERTAINMENT" with the latter word in spaced-out letters.

Trivia: This was designed by Rod Dyer Design.

Technique: None.

Music/Sounds: None.

Availability: Rare. Seen on the company's first film, Night of the Golden Eagle. However, this doesn't appear on Without Charlie, which predated the logo.

2nd Logo (January 30, 2004-November 23, 2016)

Logo: On a black background, we see a green palm tree with the company name in the same fashion as before in an orange color.


  • On the promos for For Your Consideration, the palm tree is colored blue.
  • On The Polar Express, the logo is metallic golden and covered with snow and icicles.
  • On Marley, the palm tree is lime green with an registered symbol next to it in the same color. The text is in a gray color.
  • An white, in-credit version exists on Hotel Noir.

Technique: None.

Music/Sounds: The opening/closing theme of the film.

Availability: Rare. Seen on The Big Bounce and The Polar Express. It's also seen on the promos for For Your Consideration, but the film itself uses the 4th logo. Makes a surprise reappearance on Marley and Hotel Noir. Despite being retired on-screen, this was still used as a print logo on posters for some of their recent films, such as Rock the Kasbah and Rules Don't Apply, although those films don't use the logo itself.

3rd Logo (November 9, 2005)

Logo: TBA.

Technique: TBA.

Music/Sounds: None.

Availability: Rare. Seen on Sierra Leone's Refugee All Stars.

4th Logo (December 15, 2005-November 17, 2006)

Logo: We travel through snow on some rocky mountains covered in them at first. The snow is then cleared as the camera rotates to reveal a large opening with many more mountains in the same fashion, with an Chinese-like temple setting at the bottom, complete with waterfalls, a river and a bridge connecting to the temple. The company name wipes in with a lens flare, in a metallic sky blue color as the screen fades to black shortly after before fading out.

Variant: A still version exists.

Technique: The camera rotating and the name forming. Beautiful CGI!

Music/Sounds: Starts off with wind sounds, which then changes to birds chirping when the camera reveals the temple. A majestic synth theme plays throughout as the name forms, ending with what appears to be an eagle cawing just before the screen fades to black. The still version is silent.

Availability: Rare. It's seen on three films, which are Looking for Comedy in the Muslim World, Neil Young: Heart of Gold and For Your Consideration, although the promos for the aforementioned film use the 2nd logo.

5th Logo (April 29, 2007-April 4, 2008)

Logo: On a black background as we fade in, the camera pans through some palm trees, as we then see an Asian-like temple setting with two cherry blossom trees in front and a lake with several rocks; complete with a rocky mountain setting in the foreground and several trees nearby, while clouds move in the horizon. The camera pans up as the sky gets a slightly white tint as we then see the company name in metallic silver fade in while the screen fades to black. The text shines a bit before fading out.

Variant: An still variant with the silver palm tree exists at the end of Beowulf.

Technique: The camera panning through the temple and the text forming. Like before, it's all done in beautiful CGI.

Music/Sounds: None or the opening theme of the film.

Availability: Uncommon. Seen on Pete Seeger: The Power of Song, Beowulf and Shine a Light.

Legacy: The logo is similar to the 1st logo, both having a building and a mountain range as a focus.

Cookies help us deliver our services. By using our services, you agree to our use of cookies.