Sabella Dern Entertainment

From Audiovisual Identity Database

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Editions by

Video captures courtesy of
LogicSmash and Broken Saw


Sabella Dern Entertainment (also known as SD Entertainment) is an American animation studio founded in 1999 by former MGM Animation employees Paul Sabella and Jonathan Dern. The company is based in Woodland Hills, California. The company is known for producing animated films and TV shows based on properties such as the Care Bears. The company has been dormant since the early 2010's, as they have been bought out by Cinedigm. The company didn't receive an on-screen logo until 2003.

1st Logo (2003-2014)

Logo: On a black background, the blue wire-frame letters "s" and "d", in a tube-like font, fly in from both sides from the screen and rest in place as a slime-like substance covers them, turning them into an orange-red gradient color. A golden yellow ball shoots up from the bottom of the screen and starts to ricochet off the letters, shaking them a bit. It hops off the upper right corner and lands into the spot made by the letters, causing it to emit a bright flash. It dies down, revealing "SABELLA DERN ENTERTAINMENT" in a thin font, below the logo. The letters shine.


  • A more common short version is seen which only shows the shining part.
  • A still version also exists, sometimes with "PRODUCED IN ASSOCIATION WITH" above it.

Technique: The letters flying in and getting covered by slime, the ball ricocheting and shining or none. The logo glowing on the early version.

Music/Sounds: A whirl-like sound when the letters fly in and other sounds to the actions. A whoosh is heard when the ball shines and a reversed crystal sound is heard when the logo shines. The short version just has the crystal sound and the still version has the end theme.

Music/Sounds Variant: On My Little Pony: The Princess Promenade, the long version's music is heard over the short version.

Availability: Common. This can be seen on Bob the Builder: Ready, Steady Build!, Angelina Ballerina: The Next Steps, Care Bears: Adventures in Care-a-lot, Transformers: Armada, and Make Way For Noddy. The long version can be seen on Noddy Saves Christmas.

2nd Logo (September 11, 2005-2007)

Logo: On a teal gradient background, we see the "sd" logo from the previous logo, but slightly modified. "ENTERTAINMENT" is seen below. The logo glows with a white outline.

Technique: The logo glowing.

Music/Sounds: None or the closing theme of the show.

Availability: Extremely rare. This was seen on PBS Kids and Sprout airings of Make Way for Noddy. It does not appear on the UK version, as only the Chorion logo is seen.

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