Saban Brands

From Audiovisual Identity Database

Credits
Logo descriptions by
Donny Pearson, SomeGuyWithASega, and Wyraachur


Logo captures by
EnormousRat, V of Doom, LogosForTheWin, and Wyraachur


Editions by
Michael Kenchington and Blue2000


Video captures courtesy of
foureyedfilms and Broken Saw

Background

Saban Brands was established by Haim Saban through Saban Capital Group, Inc. after re-acquiring the rights to the Power Rangers franchise from The Walt Disney Company on May 13, 2010, who previously acquired his former company Saban Entertainment in 2001 and was reincorporated as "BVS Entertainment". During its lifespan, Saban produced the franchise's newer installments for Nickelodeon. In May 2018, Hasbro acquired several of Saban's properties including Power Rangers, and in July 2018, the company was shuttered.

1st Logo (February 7, 2011-January 28, 2017)

Logo: On the left side of the screen, we see the Earth moving to the left and the sun moving to the center. Then, three red ribbons, two from the right and one from the left, fly in and form the Saban logo (which appears as a revised version of the 1996 Saban Entertainment logo). Once the logo is formed, we see the words "SABAN Brands" with "SABAN" in red and "Brands" in black appearing letter by letter, both set in Avenir. Finally, the sun fades from left to the center and we see some shining stars.

Variant: The print logo is used on Power Rangers Samurai for NDS.

FX/SFX: The ribbons flying and the Earth and sun moving in different directions. Nice CGI.

Music/Sounds: A guitar-driven sounder.

Music/Sounds Variant: A high tone variant also exists which is mostly heard on PAL prints.

Availability: Common.

  • Seen on every Power Rangers series from Power Rangers Samurai to Power Rangers Ninja Steel (only the first two episodes, the third episode onward uses the next logo), as well as Julius Jr. and Glitter Force (the English dub of Smile PreCure!).
  • Also plasters the Saban Entertainment logos on Netflix copies and television broadcasts of past Power Rangers series.
  • Surprisingly, this doesn't plaster the 1996 "Twirly-Doo" logo on the Newvideo DVD sets and Netflix prints of Digimon Adventure.

Editor's Note: A decent logo, though considered annoying by some due to its levels of plastering.

2nd Logo (February 4, 2017-December 1, 2018)

Logo: On a black background, the camera pans around a glass globe with gold continents and transparent oceans (which looks to have lights inside of it) and zooms backwards to the center of the screen. As this happens, the transparent oceans get filled with gold as well. The globe stops in the near-center of the screen and the gold letters "SABAN Brands", and the trademark symbol in tiny print, fade in below the globe. Three streaks then draw themselves into the globe from the left, forming the Saban logo, as the continents disappear from the globe.

Trivia: This was designed by Yawar Raja. This logo was inspired by the previous Saban logos, as well as the CBS Films, Lionsgate, Relativity Media and Universal Pictures logos for reference.

Variant: A longer version exists. It starts with three gold strands zooming past and several other strands spreading from the corners of the screen, tipped with bright lights. More strands slowly spread, drawing in the globe as hexagonal lights appear, which draw in the continents. The rest of the logo follows normally, except the animation is slower and the text reads "SCG Films". The final composite had "SABAN Brands" instead.

FX/SFX: The globe rotating, the gold filling in, the streaks drawing themselves in, the continents disappearing and the text fading in. All very nice CGI.

Music/Sounds: A proud 5-note fanfare with the last note held for a couple of seconds.

Music/Sounds Variants:

  • The longer version uses a repeating four-note twinkling buildup with a violin underscore, before going into a 12-note fanfare (notes 3-6 match the short version), with the 11th note held out for three seconds, and the 12th note (the last note of the short versions fanfare) being held out longer (longer than the short version as well).
  • The final composite had a different version of the fanfare.

Availability: Uncommon.

  • Debuted on the third episode of Power Rangers Ninja Steel and was seen on further episodes of the series as well as Luna Petunia: Return to Amazia and Treehouse Detectives.
  • The SCG Films version was seen on the 2017 Power Rangers movie.
  • Starting with Power Rangers Beast Morphers, the Allspark Pictures logo is used instead due to Hasbro's acquisition of most of Saban Brands's properties.

Editor's Note: A worthy successor to the previous logo, one that sadly wasn't able to be used much.

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