From Audiovisual Identity Database

Editions by

Video captures courtesy of
Mister Suitcase


SVT1 is the primary television station of the Swedish public service broadcaster, Sveriges Television in Sweden.

1st Logo (1986-1987)

SVT1 (Sweden, 1986).png

Logo: On a forest scene, we see 5 red leaves with white lines. When the falling is complete, it reveals the number "1" in white and we zoom a little bit closer to the 5 leaves.

Technique: 2D animation.

Music/Sounds: A descending warbling synth in a chiller style.

Availability: Extinct on television.

2nd Logo (1987-1994)

SVT1 (Sweden, 1987).png

Logo: We see an underside of a town while it's spinning on a blue background. Then the camera flips to reveal the town while it's spinning and a silver "1". A sunburst can be seen behind.

Technique: Neat 3D animation.

Music/Sounds: A warm-feeling flute theme.

Availability: Extinct on television.

3rd Logo (1994-1997)

SVT1 (Sweden, 1994).png

Logo: We see multiple lines in different colors going up or down on a black background. Then green, red and blue lines come along and the camera expands to reveal the number "1" from last time. Finally, it shines.

Variant: Sometimes, different programs replaces the lines.

Technique: 3D animation.

Music/Sounds: A piano playing along with a guitar is heard.

Music/Sound Variant: For the variant mentioned, the piano and guitar plays differently.

Availability: Extinct on television.

4th Logo (1997-2001)

SVT1 (Sweden, 1997).png

Logo: On a black background, we see the same number above in silver, along with 2 silver rings with text spinning. One ring has the text "SVERIGES" in the same color and the other has the text "TELEVISION" also in silver. Then we see the text "SVT" in white and made up with 3 lines as the background animation still animates.

Technique: 3D animation.

Music/Sounds: An instrumental theme.

Availability: Extinct on television.

5th Logo (2001-2003)


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