Rogue Pictures was originally formed by PolyGram Filmed Entertainment in 1997 as its low-profile film production division, but it became defunct in 2000 after PolyGram was purchased by Universal Studios. Later in 2004, the company was revived by Universal's arthouse label Focus Features to produce and distribute films in the specific genres of horror, thriller, African-American, high suspense and action. In 2008, Relativity Media acquired Rogue Pictures from Universal Studios with over 25 films in its library. However, the studio later had films progressively having less and less box-office grosses. After the disastrous critical failure of Movie 43 (despite the film being a moderate box office success), the company was put on hiatus and released one more film in 2016. In 2017, their library was sold to Vine Alternative Investments, and in 2018, the company was revived as a fully independent studio.
|1st Logo (September 6, 1997-October 20, 2000)||2nd Logo (November 12, 2004-August 4, 2009)||3rd Logo (May 21, 2010-)|
1st Logo (September 6, 1997-October 20, 2000)
Logo: On a dark red background, we see the word "ROGUE" in relief letters. Below it is the word "PICTURES" in a gradient shade.
Music/Sounds: None or the opening theme of the movie.
Availability: Rare. Seen on the 1999 USA Home Entertainment VHS releases of Orgazmo, Trippin' and Cherry Falls.
2nd Logo (November 12, 2004-August 4, 2009)
This logo contains flashing images at 0:00-0:25.
Logo: On a black background, the letters of the company name, ("ROGUE", all of them in white with a blue shade, set in Target Mold) fly very fast, close and far, left and right, randomly through the screen. After a while, the letters come very fast to form the word, except the "O", which fades in. Under the phrase, the word "PICTURES" (smaller than "ROGUE", set in Target Book) also fades in. Also, a blue spotlight fades in while the company name forms.
Trivia: The link "iamrogue.com", which can be seen in Fighting, A Perfect Getaway and Catfish links to an actual website owned by Rogue, which can be visited here.
- After Relativity Media's acquisition of the company, the logo became slightly updated. At the end of the logo, a byline fades in (in the same shade of blue) that says "A RELATIVITY MEDIA COMPANY". This variant can only be seen on The Unborn and The Last House on the Left.
- A still version can be seen on the video game Balls of Fury for the Nintendo DS.
- The last two films with this logo, Fighting and A Perfect Getaway, have an extended variation of the logo. The word “PICTURES” is removed, and the logo then burns away to a white background, showing a test card with “THIS IS NOT A TEST” in the middle between two circles with random images (a car and a fist, the letters “IM” and “RU”, a film camera and a man in a suit, a woman and a pair of lips, and the letters “R” and “U”). The end of the logo is played again, then the letters move off screen and come back to form "IAMROGUE.COM" in the same style as the text. The words “ARE YOU?” fade in below, and in the case of A Perfect Getaway, “TEXT 44666” also appears below. This is considered to be an ad, instead of a usual logo. The entire logo slides up to a black background or the opening of the movie.
- On the American release of Hot Fuzz, parts of the animation are looped in order to plaster the 1997 Universal Studios logo.
Technique: Computer animation by Devastudios.
Music/Sounds: Static music that goes with the static feel of the logo. The extended version starts with a synth note, along with some whooshes that sync to the animation. When the test card appears, the sound of a vibraphone repeating along with some beeping in the background is heard, as well as a man saying "This is not a test." A quieter version of the standard music is heard when the logo returns, and finally, the same man says "Are you rogue?" at the end. This version can only be heard on A Perfect Getaway.
Availability: Common. Can be found on all their films from 2004 to 2009; save for the US release of Shaun of the Dead (the first film in their initial revival), which still used the normal 1997 Universal logo carried over from the UK release.
3rd Logo (May 21, 2010-)
Logo: We start out with thunder (most likely that of a storm). The camera begins to move right and we see that it looks like a heavy metal box with the word "ROGUE" on it. The camera pulls back and then the byline "A RELATIVITY MEDIA COMPANY" fades in below. There are also sparks around the logo. Suddenly, the box opens like a door, revealing a gold outline behind it as it then zooms up, filling the screen with a white background as the website URL "IAMROGUE.COM" in the same font as on the metal box fades in, followed by "ARE YOU?" below a few seconds later as both zoom in quickly.
- On some films, the box opens to a black background, leaving out the last part of the logo.
- On Violet, the logo is still at the middle and it has more gold sparks. On the trailer itself, the logo is slowly zooming in.
Technique: CGI animation.
Music/Sounds: The thunderclap and the door creaking. On Violet, the logo is silent. The said film has the opening theme on the trailer.
Availability: Common. Seen on films from the studio during its last few years of existence under Relativity Media, such as Movie 43, MacGruber, My Soul to Take, Skyline, Season of the Witch, and Take Me Home Tonight, among others. It can also be seen on set video journals for The Dark Fields and Immortals. Also seen on The Disappointments Room, released on September 9, 2016 and made a come-back on the trailer to Violet, released on October 4, 2021 and later appeared on said film.