Reveille Productions

From Audiovisual Identity Database

Descriptions by
EnormousRat and Shadeed A. Kelly

Captures by
EnormousRat and Shadeed A. Kelly

Editions by
Shadeed A. Kelly and RaphaelFelix915

Video captures courtesy of
Broken Saw and Smok


Reveille Productions was a television production company that was founded by Ben Silverman in March 2002. In February 2008, Elisabeth Murdoch's Shine Group acquired Reveille for $125 million. On March 15, 2012, Reveille was merged with Shine Group's other American companies, Shine Americas and Shine USA to become Shine America. Silverman would eventually go on to join Propagate Content in April 2016 with Howard T. Owens; shortly after chief creative officer and former A&E channel general manager David McKillop's exit.

(March 10, 2002-March 8, 2012)

Logo: On a red background, a white silhouette of a man holding a bugle zooms-in. When he puts his bugle inside his mouth, a box fades in. The final result is a red box with a white silhouette of the bugle-playing man. Next to it, the text "REVEILLE" fades in, and then turns white.


  • A longer version exists where a man walks in as he begins to blow his bugle.
  • A shortened version, where the text turns white, exists.
  • A still version exists.
  • On The Tudors, the logo is red on a white background with the word "EIRE" underneath the name.
  • It sometimes shares the screen with other logos.
  • Starting in 2009, it's the last second of the animation and there is a byline that says "SHINE GROUP" with Shine's golden egg logo rising up on the bottom and the text "SHINE GROUP" sliding in on the right side of Shine's egg logo as it shines.
  • The print logo on a white background (with the red logo) is seen on The Office and The Biggest Loser video games, as well as the animated version of this variant is seen on the American version of Coupling.

Technique: The silhouette playing the trumpet, and the box.

Music/Sounds: A 6-note trumpet fanfare sampled from the last few notes of "Reveille".

Music/Sounds Variants:

  • The longer version has walking sounds and a 12-note trumpet fanfare.
  • A shortened 2-note version exists, as well as a 5-note version.
  • Sometimes, the closing theme of the show is heard.

Music/Sounds Trivia: "Reveille" is a bugle call most often associated with the military and prisons, it is chiefly used to wake military personnel and prisoners at sunrise. The name comes from réveille, the French word for "wake up".

Availability: Common. Can be seen on The Office, Ugly Betty, MasterChef, the 2008 version of American Gladiators, and The Tudors, among others. The logo with the full fanfare was seen on Do Not Disturb.

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