Reel FX Animation Studios

From Audiovisual Identity Database


Reel FX is an American digital animation studio based in Dallas, Texas and Santa Monica, California, founded in 1996. The studio develops and produces award-winning animated films, short form content and virtual reality experiences. They have also animated logos, notably Paramount Animation and the Dolby Digital "City Redux" trailer. Its first animated feature film, Free Birds, was released in 2013 and grossed over $110 million worldwide. They also animated Huayi Brothers' Rock Dog, STX's UglyDolls, and Warner Animation Group's Scoob!

Unused Logo



1st Logo (September 14, 2004)

Reel FX Creative Studios.png

Logo: We see a circle with an "X" on it. Fire is on top of the circle. "REEL FX CREATIVE STUDIOS" in white is below.

Technique: None.

Music/Sounds: The closing theme.

Availability: Seen only on G.I. Joe: Valor vs. Venom.

2nd Logo (September 24, 2008-January 25, 2011)

Logo: On an orange circle, we see fire. Below that is "REEL FX" and "ENTERTAINMENT" below. Everything is in orange.

Variant: On Open Season 3, the whole thing is white, the text is in a different font and is equal size.

Technique: None.

Music/Sounds: The closing theme of the movie.

Availability: Only seen at the end of two films: Open Season 2 and Open Season 3.

3rd Logo (November 1, 2013-October 17, 2014, December 15, 2021)

ReelFX 2013.png

Logo: We see a blue light with sci-fi particles in form of circles. The light passes and transitions into blue space. The light then hyper jumps to the wormhole and flies to the Moon. A UFO then strikes the light and the light flies behind three holes of moon. Some space clouds appear with Earth and the Reel FX logo appears with "ANIMATION STUDIOS" underneath. A light then strikes the logo, and the O from "ANIMATION" flies to the camera.

Variant: On Free Birds, the light has been replaced with S.T.E.V.E, an egg-shaped time machine from the movie. The logo also directly segues away from the Relativity vortex logo.

Trivia: This was written, designed, and directed by Mark Whiting, who also designed the 3rd and 5th Relativity logos and did art for animated productions like The Iron Giant and Duck Dodgers. A behind the scenes look at the logo's production can be found here.

Technique: CGI.

Music/Sounds: A harp tune with 7-note flute. Afterwards a majestic fanfare with sci-fi sounds plays. Whiting directed the music, while Skywalker Ranch handled the sounds.

Music/Sounds Variant: On Free Birds, a triumphant orchestral sci-fi theme, entitled "Starry Side Up", plays through this logo and the Relativity logo.

Availability: Seen on Free Birds and The Book of Life. Despite the 4th logo's debut, it makes a surprise appearance on Rumble.


Screenshot 20211027-235437 Firefox.jpg

Logo: We zoom through a forest at night with green fireflies towards a boy with his back to us roasting a marshmallow on a campfire, as a massive beast with glowing yellow eyes approaches him. The beast shoves a tree out of his way, shaking his head a bit. The beast comes into full view as his eyes stop glowing. The boy offers the beast his marshmallow, which seems to catch him off guard for a moment, before he smiles. The text "REEL FX ANIMATION STUDIOS", in the same font as before but now in gold, fades over the scene. The scene fades to black, leaving only the text for a second, which then fades out while a firefly flies past.

Variant: On Reel FX's Twitter account, the logo reads "ANIMATION" instead of "ANIMATION STUDIOS" and it is still.

Trivia: Like the previous logo, this was designed by Mark Whiting.

Technique: CGi animation.

Music/Sounds: Ambient nighttime noises such as crickets, loons, owls, and the crackling of the campfire, as well as the beast's growls and stomping.

Availability: Unknown. It is available on Mark Whiting's Vimeo page under the bizarre name "LUMBER 1000 0010 comp v018". A screenshot of the logo is also used as the banner of Reel FX's Twitter account. It does not appear on Sherlock Gnomes, UglyDolls, and Scoob!, as they only provided animation services for those films as opposed to producing the movies. It is unknown if this will appear on other films in the future.

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