Rede Tupi

From Audiovisual Identity Database

Descriptions by
Wellmart3, Unnepad, JontyMaster and NewAccountLOL

Captures by
NewAccountLOL andTVB

Editions by


Rede Tupi was the first TV network in South America, that launched on September 18, 1950, and ended transmissions on July 18, 1980 due to government issues. It has been called to be the predecessor of Rede Manchete.

1st Logo (1960?-1966?)

Logo: We see either the following on a white background:

  • The head of Tupiniquim, the mascot of Rede Tupi.
  • A "4" with the text "tv tupi ● canal 4"

Technique: None.

Music/Sounds: The mascot version had the VARIG jingle. The canal 4 version either had the VARIG Airlines jingle, most likely as a sponsor, or a fast-paced horn-driven fanfare with drums.

Availability: Extinct. This was used as a station ID.

2nd Logo (1966?-March 30, 1972)

Logo: We see a circle with the number 4 inside it. Its edges slide off, forming a TV antenna, which then transforms into Tupiniquim, the station's mascot, who dances as his clothes change. When we see him with a top hat and a suit, there is a light beside him as he throws his hat away. Tupiniquim then sits down and plays the piano as the word "VARIG" appears on screen with the font changing at the timing of Tupiniquim playing chords on the piano.

Technique: Cartoon animation.

Music/Sounds: A cheerful song, with these lyrics: "Na Tupí eu fico toda semana; a Tupí tem os melhores programas! ( I tune to Tupi every week; because Tupi has the best programs!)" The VARIG jingle is then played, much like the first logo.

Availability: Extinct.

3rd Logo (March 31, 1972-1977)

Rede Tupi (Bird, 1972).png

Logo: On a red (possibly black, since the only capture seems to have suffered from film deterioration) background, we see a bird flying in from the left. The bird goes off-screen, but then flies back from the right. The bird lands, and then starts to peck 3 colored holes, one in green, one in red, and one in blue. The holes then zoom into the center, and a line circulates between all 3 of them.

Technique: Cartoon animation, possibly via cel or scanimate.

Music/Sounds: It first starts with loud buzzing sounds (reminiscent to that of an airplane's). It then transitions to a catchy and upbeat chior tune that was based on Rede Tupi's slogan at the time ("Vamos por mais cor na sua vida"), with the lyrics being that of the slogan. It can be heard here.

Availability: Extinct. This was first used during the channel's switch to color, dubbed as "Tupicolor" by the channel itself.

4th Logo (March 31, 1972-May 21, 1979)

Logo: On a black background various spherical spinning patterns zoom out, as white squiggly lines zoom in as the text "REDE TUPI DE TELEVISÃO" scrolls in. The spherical patterns zoom out to take place of the balls of the logo. These later turn into the corresponding ball's colors (green, red and blue), and the background turns white with the logo completely formed.

Variant: Sometimes, the transition to the white background is omitted, leaving the logo animation of the spheres playing as a loop.

Technique: The spherical patterns spinning zooming out, the logo zooming in, the text scrolling in. The whole animation screams 70's, and it makes little sense.

Music/Sounds: A fanfare with flutes and glockenspiels followed by an announcer that says "Este programa da Rede Tupi de televisão foi aprovado e liberado pelo serviço de censura federal para ser exibido neste horário" ("This Rede Tupi television program has been approved and released by the Federal Television Service to be displayed at this time").

Availability: Extinct.

5th Logo (1972-1974?)

Logo: On a black background, we see two white lines with the three colored balls from before in between. The lines then twist into the squiggly forms of the logo, to form the result.


  • There was a white version of the logo.
  • A version of the variant above but with a blue background exists.

Technique: Limited animation. None for the white and blue variants.

Music/Sounds: The theme to Logan’s Run. The white and blue versions used an announcer.

Availability: Extinct, this was only used for promos of Rede Tupi airings of shows at the time such as Lost in Space.

6th Logo (May 3-July 31, 1977)

Rede Tupi (1977).png

Logo: The same channel logo from before appear on a black screen, but eventually is covered by several green parallel lines, these lines shrink to appear at the same size as the logo, and separates (but inside the logo ovals the lines are retained). The lines reappear in the same position and separate again, as the lines that appear inside the ovals get bigger, and are colored in the same color as the balls that appeared before in the ovals (green, red, and blue). The ovals collide and form an explosion, will reveal a hexagon with some green lines in it. The hexagon moves away and returns, and several lines appear from every side of the hexagon (forming a pinwheel-like shape) and some lines are shoot from. Finally, the words "REDE TUPI" appear zooming below.

Variant: A still version existed.

Trivia: Originally, the channel, along with their change of programming, was also going to change the logo as seen in it. However, due to problems at the attempt of the rebrand, the new logo was abandoned, and instead, the older logo seen before would still be used.

Technique: 2D animation.

Music/Sounds: A hip-pop fanfare. The still version used an announcer, which said "Assista agora, mais uma atracão da Rede Tupi de Televisão, liberada pela Censura Federal por exibicão neste horario (Now, a feature of Rede Tupi Television, released by Federal Censorship for exhibition at this time)".

Availability: Extinct. Only lasted for a few months before being replaced by the old channel logo.

7th Logo (1977-1979)

Rede Tupi (Sign).png

Logo: We see a yellow light on a red background that switches to a lit-up sign that says "REDE" in a wide bold font. The camera switches to "TUPI" in the same font as before, with another light. Finally, we see a sign that says "REDE TUPI" with lights around it. This cycle continues.

Technique: The camera switching.

Music/Sounds: A five-note motif from Close Encounters of the Third Kind which is also heard in the 1983 Rede Manchete logo. It replays in a louder, lower pitch when the animation cycles.

Availability: Extinct.

8th Logo (1978)

Rede Tupi (1978).png

Logo: On a white background, we see 3 black lines. Then, 3 dots appear between the lines. The entire logo then warps around to form the 1972 logo.

Technique: 2D animation.

Music/Sounds: We first hear 5 bombastic trumpet notes. Then, we hear an announcer say "Canal seis. Rede Tupi." ("Channel six. Rede Tupi."). We then hear more trumpet notes, with a violin heard behind it.

Availability: Extinct.

9th Logo (1978-1979?)

Logo: Light beams start appearing in a space background, one is colored blue, another is colored red, and another colored green. These beams start moving and eventually shrinking, making it look like searchlights. Then these start placing in the middle of the screen, forming the same colored balls from before, and finally, the lines and the text "REDE TUPI DE TELEVISÃO" flashes below.

Technique: The searchlights, and the text appearing.

Music/Sounds: We just hear "Shame & Scandal in the Family" by The Stylistics. It is occasionally mixed in with an announcer.

Availability: Extinct.

10th Logo (1978?)

Logo: A red line appears swirling through the screen, then another colored green appears moving in the same form but closer to the left, then another colored blue appears with the same movement but even closer to the left and smaller. The text "REDE TUPI" and the same squiggly lines appear over the lines. Finally, the lines start appearing quickly forming the circles one by one.

Technique: Scanimate Animation.

Music/Sounds: An excerpt to “Disco Fever” by John Davis and the Monster Orchestra, which abruptly stops as a male announcer says "Este programa da Rede Tupi, foi liberado pela censura federal para exibicao neste horario" (This Rede Tupi program was released by the federal censorship for airing at this time).

Availability: Extinct.

11th Logo (May 22, 1979-1980)

Logo: We see three rounded quadrilaterals in the form of an abstract "T". One shape has a blue outline, one has a red outline and the other has a green outline. This "T" zooms out with a trail. The green shape zooms in from the right after a transition. There is another transition, which has the red and blue shapes zooming up from the bottom. The logo is now complete and faces the viewer with a generic flash.

Variant: The Interval version of the logo had the logo spinning out with a trail, and then flashing.

Technique: The trailing. Somehow choppy Scanimation with many splices and hairs in the film.


  • The Interval version used gloomy vibraphone arpeggios.
  • The first months of the full logo's lifetime used part of the first 20 seconds from George Benson's "Breezin", consisting of a repeating flute flourish.
  • Later, it used a dramatic synth theme with a drumbeat, with the first synth note being more longer. This became the main theme.
  • One version used a somber synth theme.
  • On the end of all the versions (with the exception of the Interval version), an announcer says "Rede Tupi!"

Availability: Extinct.

12th Logo (1980)

Logo: We move through three outlined arrows, which are folded in the middle until we reach the Rede Tupi logo from the time, then we move away and an explosion appears, leaving some particles.

Technique: 2D animation.

Music/Sounds: The last 5 seconds of "The Capital of Power" by Triumvirat.

Availability: Extinct.

13th Logo (1980)

Rede Tupi (1980).png

Logo: We see a shooting target, which zooms slightly back and blurs out, causing multiple circles to appear. We then skip to the parts of the same logo from before (but colored yellow, blue, and white) rotating to rearrange his original look, on a starry background. The logo shines.

Technique: The shooting target and the logo itself.

Music/Sounds: Either a bombastic jazz theme or a synth theme.

Availability: Extinct.

14th Logo (July 18, 1980)

Logo: Just the Rede Tupi logo from before, but outlined. The logo is colored in light blue, yellow, and green (which are the colors of Brazil's flag). We see a message over the logo (which is not a part of the actual logo, but this is the only time in which anyone has seen any instance of it on the television station):



("See you soon, viewers. Friends at Rede Tupi"). The text fades out, and the outline of the Rede Tupi logo stays on-screen before abruptly cutting to static.

Technique: None, unless you want to count the text blinking.

Music/Sounds: The theme song to Victory of Seas, which is a dramatic orchestral piece.

Availability: Extinct. Was only seen on the day the network shut down.

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