Rai Cinema

From Audiovisual Identity Database

Descriptions by

1st (known) Logo (2000-2005)

Logo: On a black background, we see two white lasers draw the Rai butterfly logo in white with a light blue tint. After it's done, the logo zooms out to make room for several letters that fly in, forming the words "Rai" and "Cinema" on the left and right side of the logo respectively. Then the logo shines.

Technique: The lasers drawing the logo and the letters flying.

Music/Sounds: None.

Availability: Seen on several Italian movies.

2nd Logo (2005-May 17, 2010)

Logo: The Rai Cinema logo lies over a stylized blue starfield. The logo has a shadow that moves slightly.

Technique: Just the shadow's movement.

Music/Sounds: None.

Availability: Rather common on Italian movies released at the time.

3rd Logo (May 17, 2010-)

Logo: On a blue background, we see several strips of light, which come together to form the new Rai Cinema logo (somewhat like the 2011 StudioCanal logo). After a while, the logo stops shining.


  • Starting with more recent movies, the logo has been updated, but retains the same animation.
  • On Beckett, the logo is red on a black background.

Technique: Nice light section effects.

Music/Sounds: None.

Availability: Current. Can be found on most Rai movies of the time.

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